
Hosted by A podcast on Customer Value Management · EN

In this episode of CVM Stories, we chat with Ryan J. Alvarez, the CEO of VIVA Bolivia, about the impact of super apps on telco revenue.Tune in to hear why now is the perfect time to explore advertising through super-apps, and how this shift is changing the way CVM teams grow revenue.Key takeaways[00:01:00] Ryan’s telecom roots and entrepreneurial journey[00:06:00] Why VIVA bought a distressed telco to prove the concept[00:07:00] The creation and purpose of the Alva protocol[00:10:00] Super app functionality and zero-rated browsing[00:14:25] Revenue sources: ads, banks, marketplaces[00:16:45] 33% prepaid ARPU increase in Bolivia[00:22:25] Helping local advertisers succeed online[00:35:10] Marketplace integration strategy[00:41:00] White-labeled app rollout timeline[00:44:45] Global telco partnerships and fair share visionConnect with usListen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.storiesTikTok:https://www.tiktok.com/@cvm_storiesThe video partner: ADLife Creative Studiohttps://adlife.lt/

In this episode of CVM Stories, we sit down with Abdallah Mashashi, Pricing Manager, Axian Group-OIF Cluster, who transitioned from telecom to the dynamic world of Mobile Money. Abdallah shares how CVM in fintech helps turn sign-ups into loyal customers from day one. Hear the secret to instant activation, building trust and dynamic pricing to make customer lifelong fans.*Key takeaways*[00:01:00] Abdallah’s journey from telecom to fintech[00:05:00] How pricing strategies differ in mobile money vs. telecom.[00:07:10] Why cash is still fintech’s biggest competitor[00:10:00] The secret to driving adoption: trust and incentives.[00:15:00] How CVM keeps fintech users engaged and active.[00:20:00] The power of onboarding: first transactions matter.[00:25:00] Fintech’s advantage: rich customer data and personalization.[00:30:00] How fintechs are outpacing banks in digital transformation.[00:35:00] Why innovation is the only way to win in mobile money.[00:40:00] How fintechs are building ecosystems that drive growth.*Connect with us*Listen to the CVM Stories podcast wherever you prefer:Web: https://www.exacaster.com/cvmstories/LinkedIn: https://www.linkedin.com/company/exacaster/Instagram: https://www.instagram.com/cvm.storiesTikTok:https://www.tiktok.com/@cvm_storiesThe video partner: ADLife Creative Studiohttps://adlife.lt/