In this episode Matthew Tilling, Senior Product Manager at Exacaster, shares a massive opportunity for CVM leaders - transactional comms.

What if your highest-engagement channel wasn’t marketing, but transactional messages like bills, alerts, and service updates?

Matt shares a playbook for unifying these chaotic comms and turning them into a growth engine.

Key takeaways

[00:28:40] Why CVM is the natural owner of the customer experience
[00:18:55] The "no big bang" rule for migrating communications
[00:19:15] How to de-risk the project with a small, low-risk pilot
[00:42:20] Using billing communications to directly improve cash flow
[00:27:25] The importance of change management and getting buy-inConnect with us

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The video partner: ADLife Creative Studio

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