The Green IT Value Case with Marc Zegveld

In this episode of CXO Bytes, host Sanjay Podder speaks with Marc Zegveld, Managing Director of ICT at TNO, about the competitive value of green IT. Drawing on the recent Green IT Value Case, real-world case studies, and research, they explore how sustainability initiatives can enhance business performance—from cost savings and supply chain clarity to talent attraction and regulatory preparedness. Marc emphasizes that green IT is not just a climate imperative but a strategic differentiator, requiring top-down leadership, grassroots innovation, and effective change management. Together, they discuss how businesses can embed sustainability across operations to thrive in a tech-driven, low-carbon future.