Tue Jan 06 2026

In this episode, Dane explains why he coaches leaders instead of the masses and introduces the Multiplier Effect, the idea that when a high-performing man transforms his body and discipline, everyone around him benefits. He breaks down why information alone isn’t enough, how coaching creates real change, and why leaders have a responsibility to set the standard physically, mentally, and at home. This is a direct message to men with leverage who are ready to stop trying and start transforming.