Podcast
Dare to Leap
Hosted by Kathy Goughenour · EN
Welcome to Dare to Leap, a conversation and community supporting women to create the freedom, flexibility and financial security they desire and deserve.
Hosted by Kathy Goughenour, CEO & Founder of Virtual Expert(R) Training.
Each week you'll hear from thought leaders who are offering innovative solutions for the remote workforce, gather best practices from organizations recognized as best in class at leading virtual teams and engage in conversations with all stakeholders when it comes to the non traditional workforce. Plus you'll gain insights through courageous conversations with women who have dared to make the leap to another job or even dared to go out on their own and start a business.
Whether you are a woman who is mid career and feeling trapped with no options, a female entrepreneur who has successfully transitioned to a non traditional career and are looking for ways to grow, or an innovative leader of remote workers, Kathy delivers.
Kathy Goughenour is an experienced and savvy business coach and trainer. She took her first leap after 18 years in corporate marketing to build a real estate marketing venture which she sold; to a business coach and trainer fulfilling her passion to empower women to build their legacy. Kathy has worked 100% virtually since 2001, and manages a non-traditional workforce of over 20 independent contractors.
Kathy's work has been featured in Forbes, International Freelancers Academy and The Huffington Post. To date she has helped hundreds of women dare to leap and daily inspires others to find their path to financial freedom.
Remote work is here to stay. In addition to growing at rapid rates, data supports that remote workers are happier, more productive and healthier. Join the movement with Kathy and leading innovators in non traditional work to take your career, team or company to the next level.
11episodes
Episodes
Newest firstAll episodes
Kim Murphy — Whole Food Plant-Based Eating Made Simple & Delicious
Feb 2, 202201:00:14Tap to summarizeKim Murphy is a Certified Plant-Based Health Coach and is the founder of Simply Plant Based Kitchen. Her journey started when her father passed away due to Alzheimer's. When she learned that all chronic diseases were preventable with food, she committed herself to eat a whole food plant-based diet. Through Simply Based Kitchen, she teaches us to do the same and make this diet easy to cook and do. Tune in to today's episode to learn more about her and her kitchen! Key takeaways: Kathy got converted over to a whole food plant-based diet about a year ago with Kim's help! Kim talks more about her turning point when her father died with Alzheimer's. Going through more research, she realized that Alzheimer's is not genetic and 95% preventable. Kim also talks about her first attempt at going on this diet and why she couldn't sustain it. It's about changing your mindset of creating a lifestyle instead of a temporary diet to make it work. In 2019, Kim switched her blog to plant-based eating and started posting her food journals. It's all about behavior and habit change which is mostly the hard part. Kim wanted to help people overcome that. Kim also talks about when she first got into coaching and her course, Plant Power Weight Loss. Kathy and Kim also talk about Dr. Ornish and his new studies about Alzheimer's. With the timing of COVID-19, how does Kim feel about the pandemic in regard to her health? Our immune system's job is to protect us and it's important that we feed it with the right nutrients. What is a whole food plant-based diet? Kim explains what it's all about. Kim takes her favorite recipes and things that we make on a normal basis and changes some of the ingredients to make it whole food plant-based. Kathy also shares that she never ate vegetables before she started working with Kim. They also talk about how their taste buds and sense of smell changed throughout the process of becoming whole food plant-based. Kathy shares about a time their grandson came for a visit and her husband cooked country-fried cube steak for him. What was her reaction when they invited her to eat? Kim also shares how her family is also on this diet. What does a day eating at Kim's house look like? Tune in as she shares what they can have for breakfast, lunch, and dinner. Kim also shares what they ordered on Mamasezz, a whole food plant-based meal delivery service! Kim finds products and businesses that are also whole food plant-based that help her save time to put together a meal. Grapes in smoothies and snacks. Kim and Kathy share more whole food plant-based ideas. Kathy also shares how her health changed as a result of working with Kim. Kathy talks about an upcoming live event! Guess what's in store? Resources: Simplyplantbasedkitchen.com Mailing List for Simply Plant Based Kitchen Kim on Instagram Kim on Facebook Mamasezz.com Misfitsmarket.com Plantstrongfoods.com Quotes: "I think it was more like a midlife awakening. You awaken to the fact that life is short and what are we here to do and I want to make the most of it." "My immune system can handle whatever comes its way because it's its job. If we feed it the right nutrients and the right fuel, it will do its job to protect us." "I eat normal things like whole grain pasta, Mexican dishes, and pizza. They're just tweaked to become whole food plant-based."
Transcribe →Jennifer Love — The Law of Subtraction in Manifestation
Dec 29, 202100:44:53Tap to summarizeJennifer Love is a Wealth Philosopher, Money Therapist, and the CEO of The Living Wealthy Institute. She is one of Kathy's business coaches, mentors, and favorite people in the world as well! In this episode, Jennifer shares her passion for helping people through unclogging their emotions and what manifestation truly means. If you ever felt stuck and not sure how to get to the next level financially, Jennifer understands exactly what might be tripping you up. Tune in and be inspired by her stories! Key takeaways: Jennifer shares the story of when her father left when she was three years old. Growing up, she watched her mother financially disempowered. Being an achiever, she used her childhood experience to prove her self-worth. Despite achieving a lot in her thirties, Jennifer didn't feel joy and was a prisoner inside her own life. Jennifer explains how 90% of all of our financial decisions are made based on what's happening in the emotional and psychological aspects of ourselves. She shares that we can't attach to what it is that we truly desire if we are all clogged up emotionally. It's the law of subtraction before getting to the law of attraction. How does one start with the process of subtraction? When we manifest from a place of openness and surrender, what then happens? Jennifer uncovers the secret. Understanding one's own process can get you to a place of self-acceptance. Kathy also shares her own experience working with Jennifer and how she always challenges them in order for them to grow. Following a horseback riding incident in May, Jennifer shares about her surgery and how it connected with her childhood pain. Jennifer also shares her journey through rehab and the micro-intentions she set along the way to be able to walk again. The doctors were amazed at how she was able to recover quickly and walk again after only two weeks! We need to subtract everything that is blocking the pain and be with our emotions. Through subtracting can we only truly manifest the life we want. To follow more of Jennifer's story, check out her podcast, The Nature of Money. Resources: The Nature of Money Jenniferlove.com Jennifer on Instagram Jennifer on LinkedIn Quotes: "There's more to this being wealthy thing than just chasing money." "We need to have the patience, as nature actually shows us, with ourselves, our own process and timing. We all have our own process." "Money is like an eggplant. It just takes on whatever flavor you pair it with."
Transcribe →Cori Zeuli — The Journey Toward Becoming a Virtual Expert
Dec 22, 202100:50:44Tap to summarizeCori Zeuli is the Chief Implementation Officer and Chief Kajabi Strategist at Your Core Solutions, which is a powerhouse team of virtual experts that focuses on helping their clients share their expertise online. They use strategic consulting, tech, empowerment, coaching, and implementation to guide their clients through some of their toughest challenges. Kathy and Cori have been working together for six years. How did Cori begin her journey with Kajabi? Find out more in this week's episode! Key takeaways: Cori talks about how she became a virtual expert and owning her business. Cori comes from a background in corporate finance, but she always felt underappreciated. At the time she was leaving her job, one of her colleagues introduced her to Kathy and what it was like being a virtual assistant. It took Cori three years to say yes to Kathy's suggestion about Kajabi. Cori shares what finally made her say "yes"! Back in 2015, Kajabi took notice of how Cori was getting so good at what she did, how she was sharing her knowledge and helping others, that they offered her to be a Kajabi ambassador. Kathy highly recommends Kajabi and talks about the history of the company and its credibility. How does Cori stay on top of Kajabi's fast-paced improvements? Cori shares the three ways she works with her clients: Done For You, Done With You, and DIYers. From strategic blueprints that are customized for specific needs, to graphic designers and copywriters, she and her team offer a complete package! Why is it important to know Kajabi to run a business with it? Kajabi experts vs. marketing experts. What's the difference and how does that impact your business? Kathy summarizes Cori's six-year journey. It's been quite an exciting ride! Resources: Yourcoresolutions.com Cori on LinkedIn Cori on Facebook Cori on Twitter Quotes: "There is no one-size-fits-all. Everybody's journey and vision are different." "This person might be amazing at Facebook, Instagram, Linkedin, or Youtube or something like that, yes they can be beneficial to your team. However, if they don't know how things work inside of Kajabi, they're not going to be able to effectively create the marketing funnel that you want." "I see now that I am strong, driven, and caring and I want to see you succeed. And in the process, I'll succeed too. That's what's important."
Transcribe →Sarah Paikai — Create Art and Challenge the Status Quo
Dec 15, 202100:40:12Tap to summarizeSarah Paikai is a multi-media Spoken Word Artist, COO of an eight-figure marketing company named Master Brand, Inc., and author of the best-selling book, Passion to Action: How YOU Can Do It All. Kathy and Sarah have known each other from being in the same mastermind group where they got to work and travel together, and she's excited you'll be able to hear her wise words on marketing today! In this episode, they talk about Sarah's journey toward entrepreneurship and her spoken word art and how she uses it to challenge the status quo. Key takeaways: Sarah grew up in a Japanese-American family where she never felt that she quite fit in. Jumping into entrepreneurship, she realized this was her place to be herself. Did Sarah ever have any fear, going into entrepreneurship? Knowing what you want and really going for it, without caring about what others think, is not an overnight thing. Being born and raised in Hawaii, Sarah talks about her decision to move to the U.S. and what it was like. Sarah always loved writing and creative arts growing up. In high school, she stumbled across hip hop. Did this inspire her spoken word passion? Sarah talks about her first experience performing her spoken word piece to her business counterparts and shared how they reacted. Spoken word for her has been a form of self-expression, especially around the topics of societal justice. A good metaphor or story can help others understand your thoughts and beliefs on a deeper level. Sarah also started taking magazine-type collages on canvas that puts her spoken-word in a full audio and visual experience. Sarah talks about her piece of the Hawaiian flag upside down and what it means. Sarah explains the difference between being crazy and being a genius. What is the difference between Sarah the artist and Sarah the COO? Sarah shares about her custom-written spoken pieces and how she can build words around people's hearts and the truth. Sarah ends with sharing the piece she wrote for everyone listening to this episode! Resources: Speakyourword.com Sarah on Instagram Sarah on LinkedIn Quotes: "Entrepreneurship made me realize that I can create my own space and my own dynamic to play in, work in, and thrive in." "Loving myself and being confident, even if I wasn't 100% accurate, that's what I had to really learn and grow inside of me." "The more I learned over those five years, to just keep saying "yes" to me and "yes" to those leaps, the more that base between the (logical) systems and the arts started to get pulled closer together."
Transcribe →Carrie Wulf — Organize Your Inbox, Calendar, and Life!
Dec 8, 202100:48:52Tap to summarizeCarrie Wulf is a Virtual Expert for Business Coaches, Trainers, and Speakers. She helps manage their chaotic inbox, organize their calendar, and set systems in place so that her clients have a smooth-running business. In this week's episode, Carrie shares her process, why SOPs are so important, and how she's built her business to function when she's out sick. Key takeaways: A little bit about Carrie and how she helps clients with managing their email. Do you feel a bit weird about outsourcing your email and calendar to someone else? Kathy did, also. When you work with someone for the first time, it does take some time to work with someone to get your system and process right. Kathy found herself deleting her entire calendar, and Carrie was able to restore it back to normal! Carrie has a training program out right now to help virtual assistants better manage their client's email and calendars. It's so important to set inbox rules and filters so that clients can find what they need a lot easier. What is an SOP (Standard Operating Procedure) and why is it important? Carrie shares some of her services and what types of clients she likes to work for. When Carrie understands how her clients work, she will add extra "time padding" for her clients so that they get certain tasks done on time. The great thing about Carrie is that she has a team of people behind her and, if she is out sick, her team can step in without any disruption to the business. Interested in getting to know Carrie and her team? Reach out and say hi! Resources: Wulfdenvirtualassistants.com Carrie on LinkedIn 5 Day in a Box Detox Quotes: "I record the call and just let my client braindump what each team member does and their needs, and from there I figure out what process we need to document for our SOPs." "It can be a process, but we get it figured out and we start writing the SOPs. Once clients see their workflows written out, they're more on board with [why SOPs are so important]." "Carrie knows me so well that she knows what I'll be procrastinating on while she's gone. She has other people on her team slacking me."
Transcribe →Kiri Mohan — How To Set Boundaries With Your Most Demanding Clients (And Get Paid for It!)
Dec 1, 202101:02:27Tap to summarizeKiri Mohan is an Executive Virtual Assistant and helps busy executives & entrepreneurs with their business needs. Kiri has been in this industry since she was 15 years old and has learned a thing or two on how to best service some of the highest-demanding clients. She has a unique pricing model where she doesn't charge per hour, and it has allowed her the freedom and flexibility to help her clients while keeping healthy boundaries at work. Find out more on this week's episode! Key takeaways: A little bit about Kiri and how she got her first job as an assistant at 15. Fast forward years later and Kiri needed more. She ended up finding a ton of executive assistant positions that were work-from-home! She started her own business and, well, ended up learning a lot. When she tried to open up her business, she didn't even know what an LLC was. Kiri shares some of the key mistakes she made early on in her solopreneur career and how she was slowly able to build her business up to where it is today. No one in Kiri's circle was working for themselves at the time. She really had to learn everything on her own. How has the pandemic affected Kiri's business? What are some of the benefits of working with Kiri? You need to raise your prices. You need to set higher prices. Charge what you're worth! Never compete on a low price. It will ruin you. How does Kiri structure her services and help her clients based on their needs? In business, it's important to set your expectations very clearly with your clients and hold those boundaries! Kiri argues against charging per hour. Charge on turnaround and value. How does Kiri structure her vacation days around her client work? Many people don't understand how much money you can really make as a virtual assistant. Kiri shares where the future of her business is headed. Resources: Associationofvas.com Dependableva.com Kiri Mohan Quotes: "We released an industry guide to pricing and we said the minimum was $25 an hour for a general VA because we're trying to uplift the VA industry. This is what you should be paying American VAs." "I did a 30 for 30. I did a 30-day trial run for $30 an hour. At the end of that, we'll talk and I'd up it to $40 an hour." "I quickly stopped charging hourly. I cannot sustain a (long hour) VA lifestyle."
Transcribe →Marisha Horsman — Heal Your Relationship with Food
Nov 24, 202100:55:17Tap to summarizeMarisha Horsman is a Holistic Health Coach and helps women transform their relationship with food, nourish their light, and fulfill their radiant potential. Kathy is so glad she worked with Marisha because she had had a poor relationship with her body and food for over 60 years. Now, the very cookies and sweets that brought her comfort completely turn her off! Find out why Marisha is so good at what she does, and how she helps bring women back into harmony with their body, on this week's episode! Key takeaways: A little bit about Marisha and how she got involved in this journey of properly nourishing her body. Marisha was living the life she always dreamed of, but inside she was falling apart and it took a health scare for her to finally stop. In the beginning, everywhere Marisha went, misery went with her. What was supposed to be a two-week stay in an Indian ashram ended up turning into a four-year stay, but Marisha knew she needed this experience after experiencing years of eating issues and body shame. Kathy shares what it's like working with Marisha. Our relationship with food reflects in every aspect of our life. Kathy felt like such a loser. She couldn't control her overeating and didn't know why! No matter what, your body is not a mistake. Marisha remembers a time where she was completely hijacked by her emotions and she couldn't figure out how to control it. Now she realizes her poor eating habits were the reason for it. Marisha shares a story of how she witnessed a bank robbery. Interested in what Marisha does? Marisha is hosting a group coaching program for women! Resources: Marishahorsman.com Marisha on Instagram Quotes: "You can't run away from your problems, you can't run away from yourself." "We all come to a point where we've suffered enough, and we're willing now to face whatever it is; we're going in there." "Weight loss is a side effect of you coming back into harmony with your body, your food, your eating. It just happens."
Transcribe →Terra Bohlmann — Get Really Clear with a Business Map
Nov 17, 202101:04:30Tap to summarizeTerra Bohlmann is a Business Strategist, Breakthrough Coach, and the Creator of The Business Map Method™. She is also an avid brooch collector! After leaving a very successful career in corporate, Terra now helps women get clear on their company vision so that they can outsource, delegate, and scale their business. In this episode, Terra shares how she had to overcome negative self-talk, how to get started, and why it's important to loop your husband/spouse into the financials of your business. Key takeaways: A little bit about Terra and why she became a breakthrough coach. Terra just wanted more freedom. She didn't want to leave her job, but she knew it was time to move on. Terra realized that she and her husband weren't on the same page when it came to her business, so she sat down and created a business map. It helped him see how everything tied in together. Although your husband/partner might not be a business partner, they're still your partner in life and it's important to have both parties on the same page of where "that money" is going. Terra noticed that during her entrepreneurial journey, she had a lot of negative self-talk. Sometimes you really just need to slow down, enjoy life, and have fun. You don't always have to be working so hard! Terra noticed that she had to push herself hard before she felt like she deserved the money she earned. Terra offers some advice on how to get started. After learning from her past, Terra now protects her self-care time no matter what the circumstances. Stress is a killer! When women in business have a roadmap, it makes it so much easier to have a virtual expert "take care" of the rest. You don't have to have them figure it all out (and fail) themselves. Terra doesn't want to feel like a scatterbrain in her business. Terra loves collecting brooches! She loves hunting for a unique piece, and she is starting a new ecommerce store centered around brooches! Brooches are also a great conversation starter at networking events! Resources: Broochapproach.com Terrabohlmann.com Terra on LinkedIn Quotes: "That was something I had to work on, the negative self-talk, and when you do that, it just continues to manifest and it shows up as stress in your body." "I felt like I had to work really hard to deserve any money I made." "Nobody gets an award for working seven days a week."
Transcribe →Tracey Bissett — Let's Talk About Money
Nov 10, 202100:48:39Tap to summarizeTracey Bissett is an accomplished professional with 20 years of experience in the financial services industry. Tracey educates and empowers individuals, notably young adults and entrepreneurs, to take control of and live their financial lives with confidence. Tracey shares some of the basics of how to get your finances in order so that you're not a struggling small business. She offers practical advice that you can get started on today! Find out more about Tracey and her wealth of knowledge, in this week's episode. Key takeaways: Tracey loves animals! She has a dog, herself, but reminds listeners to make sure they save up for it appropriately because dogs can be expensive. How did Tracey get into the financial industry? Remember, we are all at different places in our financial journey! There's no shame in that! Just take small steps forward. How does Tracey help with her clients? You have to think about your business growing and how much it'll be to pay someone to do that task for you (that you're currently doing for "free"). No matter what, this means you need to charge more! Confidence is key, but not everyone has it and it can lead them to be passed up for good job opportunities. Instead of trying to "fake it," try to lead with facts in your abilities so that you get that job. How do you overcome a scarcity mindset? Have a gratitude practice. When you focus on the positives, you don't get so caught up on the negatives. Let's talk about cash flow. What are the best ways to manage this? Financial speak is a specific language and that's why it can be so intimidating for some. Tracey tries to simplify these concepts to make them easier for everyone. When it comes to subcontractors, what's the best structure to pay them? Resources: Bissettfinancialfitness.com Tracey on LinkedIn Quotes: "Money doesn't need to be emotional. It's not something life is tied up into. It's a tool you can use to do things." "Start observing your reactions to anything money-related. Sit with it." "Start making your money and your finances a regular part of your routine, just like you do with your sales and marketing."
Transcribe →Colleen Kochannek — Make The Decision and Just Start Doing
Nov 3, 202100:47:23Tap to summarizeColleen Kochannek helps women from the typewriter generation become successful and confident laptop entrepreneurs, helping them leverage their decades of life experience and learning to create a meaningful, revenue-generating business. In this week's episode, Colleen shares her expertise on why so many older women are finally ready to start their businesses, and why now is the time, compared to other age groups, to start. Key takeaways: Everyone loves Colleen's bright red glasses! What kinds of challenges does the "typewriter generation" have to overcome when they're working online? Colleen has noticed her generation just doesn't even try! They just think it's too much of a tech barrier and then give up. The way we approach technology is very different from how the younger folks approach it... and what's worse is, society treats us like idiots! Colleen gives a bit of tough love to her students. It's their responsibility to learn basic tech skills. How does Colleen help people overcome their limiting belief that they're "just not techy"? A lot of Colleen's clients love that she is step-by-step. She really shows them the tiniest details, one at a time. Tech moves so quickly that it's so hard to keep up with it. It's so frustrating! How do you ask better questions and help yourself when you get stuck on a tech challenge? Colleen helps her clients figure out what to accurately search for! So many people sell this "eight-figure" business dream and women over 50 are afraid of that. Colleen understands. They don't want to do crazy hours anymore. You can create a lifestyle business that brings in the amount of money that you want! Before you jump into a business, you need to define what success means to you. Many women start later in life because they had to give up their career or a certain part of themselves to care for others. Now is your time to shine. Now is your time to do what you want to do! There is no "one thing" you can do to suddenly break free. You think you don't have a niche? Think again. There's a lot of weird stuff out there. Resources: Scrappyfrontier.com Colleen on LinkedIn Quotes: "Women over the age of 55 are 40% more likely to start a successful online business than a 30-something-year-old." "Freedom comes from discipline." "There is no guilt or shame in wanting to do what you want to do now. You have earned that right."
Transcribe →