Colleen Kochannek helps women from the typewriter generation become successful and confident laptop entrepreneurs, helping them leverage their decades of life experience and learning to create a meaningful, revenue-generating business. In this week's episode, Colleen shares her expertise on why so many older women are finally ready to start their businesses, and why now is the time, compared to other age groups, to start.

Key takeaways:

Everyone loves Colleen's bright red glasses!
What kinds of challenges does the "typewriter generation" have to overcome when they're working online?
Colleen has noticed her generation just doesn't even try! They just think it's too much of a tech barrier and then give up.
The way we approach technology is very different from how the younger folks approach it... and what's worse is, society treats us like idiots!
Colleen gives a bit of tough love to her students. It's their responsibility to learn basic tech skills.
How does Colleen help people overcome their limiting belief that they're "just not techy"?
A lot of Colleen's clients love that she is step-by-step. She really shows them the tiniest details, one at a time.
Tech moves so quickly that it's so hard to keep up with it. It's so frustrating!
How do you ask better questions and help yourself when you get stuck on a tech challenge? Colleen helps her clients figure out what to accurately search for!
So many people sell this "eight-figure" business dream and women over 50 are afraid of that.
Colleen understands. They don't want to do crazy hours anymore. You can create a lifestyle business that brings in the amount of money that you want!
Before you jump into a business, you need to define what success means to you.
Many women start later in life because they had to give up their career or a certain part of themselves to care for others. Now is your time to shine. Now is your time to do what you want to do!
There is no "one thing" you can do to suddenly break free.
You think you don't have a niche? Think again. There's a lot of weird stuff out there.

Resources:

Scrappyfrontier.com

Colleen on LinkedIn

Quotes:

"Women over the age of 55 are 40% more likely to start a successful online business than a 30-something-year-old."

"Freedom comes from discipline."

"There is no guilt or shame in wanting to do what you want to do now. You have earned that right."

Colleen Kochannek — Make The Decision and Just Start Doing