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Uber is one of the most recognised brands in the world. But in India, it's losing ground — to a government-backed taxi app, a newer competitor, and its own shrinking margins.

So it's making a surprising bet: instead of fighting harder for your weekend ride, it wants to drive you to work. The B2B transport market it's entering has been run by specialists for decades. And those specialists aren't sure whether to be worried or not.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

🚨The Ken's Zero Shot podcast is hosting a live event! This is a speculative yet realistic discussion built around one premise: what happens when AI agents take off in India? How will they rewire existing habits, business models and profit pools? Since nobody knows for sure, we won't pretend to have all the answers. Instead we are going to break the narrative. Click here for details.

Uber knocks at a new door as Rapido shuts many others