Jessica Hamel has never played by the rules—whether running ultramarathons, racing sailboats, or shaking up the food world. Now, with PlantChi, she’s ditching the wellness fuss and making nutrition effortless, rebellious, and straight-up good.

PlantChi is a middle finger to complicated wellness trends, a love letter to nature, and an open invitation to embrace what’s real. PlantChi is a line of seasonings with benefits. We take nutrient-dense superseeds and pair them with craveable ingredients like nutritional yeast and seaweed to create toppings that let you sprinkle in a little wellness without turning your life upside down.

what we chat about:

You’ve gone from ultramarathons and sailboat racing to building food brands—what through-line connects all of those chapters, and how did that mindset shape PlantChi?
PlantChi leans into “ritual over routine.” What does that distinction mean to you, and how can food rituals help people actually stick with healthier habits?

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