Transcript
Dr. Josh Axe (0:00)
So the majority of drugs that are being prescribed today and the conventional medical treatments are doing, at the very least 95% of it, should not be happening at all. People should be going into cellular functional medicine clinics and getting this type of care.
Host of Decoded Podcast (0:12)
I want to just make sure we really land on what you just said. What was that figure of what's actually prescribed that might not actually have been necessary?
Dr. Josh Axe (0:20)
It's definitely at least 95%. And here's part of the reason why.
Host of Decoded Podcast (0:26)
Your brain is wired for deception. But here's the truth. Patterns can be broken. The code can be rewritten. Once you hear the truth, you can't go back. So the only question is, are you ready to listen? Hey, everybody. Welcome to another episode of Decoded. As you can tell, I'm in a totally different studio. And no, I didn't change my studio. I'm actually sitting here with Dr. Josh Axe and his absolute gorgeous, gorgeous studio in Franklin, Tennessee. This is like an epic building.
Dr. Josh Axe (0:56)
Hey, thanks so much.
Host of Decoded Podcast (0:57)
It's gorgeous.
Dr. Josh Axe (0:58)
Well, thanks for coming here to, you know, have a, have a conversation with me. And it's an honor to be be on your show. So thanks so much for having me.
Host of Decoded Podcast (1:04)
My audience, I'm sure, knows you well. I know I've known of you for such a long time because I swear for probably a five year period, if you googled any symptom and anything even quasi natural, it went to your website. So obviously you had all the secrets for a while. You were really so ahead of your game with how you even built the business. That was insane. Did you, did you think the content creation strategy was going to work because it was so ahead of your time?
Dr. Josh Axe (1:30)
Well, you know, I think that wasn't my first thought. My first thought was, I want to help sick people get well. And so, you know, actually the way that doctor actually come started was I would weekly write a newsletter, physical or I guess I'd put on a computer and then print it out and I'd hand it out to all my patients. So one week it would be the five top tips to boost your immune system. And another week it would be five, you know, the top 10 foods for women to balance their hormones. And then I had a few patients saying, hey, can I get a, you know, is there a website? I want to share this, you know, with my family member. And I went to one of my staff members and her husband was a graphic designer and a web developer, said, hey, would your husband make me a website? And then we can start posting these articles on there. And so that's really how it started. And then all of a sudden, one day I'm like, somebody said, you know, there's like 100,000 people visiting your site. I said, wow, that's amazing. And then I did become more strategic and really start thinking about, okay, what do I want to do? And there were a few other doctors in the space, and I saw they were putting out a lot of great content and articles. And one was Andrew Weil, another was Joe Mercola, there was David Williams. So there was. There, there were. And I said, okay, well, I want to do that. And because I love educating, I love writing, and that's actually very similar to how I started my podcast. Originally there was a radio show, Dave Ramsey. And one day I was driving, flipped on. I heard him answering questions about health. I'm sorry, about, about wealth. And I thought I could do that for health. I could, you know, do that, I think. And that's kind of how podcast and draxe.com and a lot of that started was I, you know, just creating something custom for patients that then sort of also led to then creating it for kind of, you know, anybody who wanted to educate themselves.
