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This week, the TWIG crew goes full galaxy brain. We kick things off with the real effects of celebrity cringe marketing. Then it’s onto the real news: Probably Monsters' search for $220M ROI, Match Villains' monster raise, Lilith's search for growth, and Roblox's unstoppable growth.

00:00 Introduction and Host Introductions
02:46 Episode Overview and Key Topics
03:32 Celebrity Gaming League and Brand Marketing
04:56 Sydney Sweeney and American Eagle Partnership
05:54 Review Bombing and Gamer Activism
08:00 Gamescom Event Announcements
09:15 Medica and Multi-Arm Bandit Experimentation
13:11 FIFA Online and Free-to-Play Discussion
16:39 Probably Monsters and AAA Development
21:51 Epic vs Google Lawsuit Update
26:55 Atari Acquires Thunderful Group
30:42 Good Job Games Raises $60 Million
31:58 Analyzing Revenue Per Download
32:32 Hypothesis on Grand Games' Rapid Fundraising
34:05 Match Villains' Market Performance
34:28 VC Funding vs. Non-Dilutive Funding
36:36 Investment Trends in Turkey's Gaming Market
37:42 Challenges in Scaling Puzzle Games
41:47 Farlight 84: A Relaunch Story
45:37 Lilith Games' Portfolio Performance
49:33 DC Worlds Collide and the Squad RPG Market
54:02 Roblox's Monetization and Engagement Strategies

TWIG #343: Match Villains' Monster Raise, the Sydney Sweeny Effect, and the Lost A of AAA

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