Podcast
Deconstructor of Fun
Hosted by Deconstructor of Fun · EN
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff www.linkedin.com/in/michailkatkoff/
Eric Kress www.linkedin.com/in/erickress/
Phillip Black www.linkedin.com/in/phillip-black-economist/
Jen Donahoe www.linkedin.com/in/jenniferdonahoe
77episodes
Episodes
Newest firstAll episodes
TWIG #390: Destiny Ends, Xbox's Biggest Layoff Ever, and Google Play's New Fee Chaos
Jul 301:05:25Tap to summarizeDestiny is dead, Xbox is about to make the largest layoff in gaming history, and Google Play just completely changed how it charges developers.In this episode, we break down:• Why Sony's $3.6B Bungie acquisition was doomed from the start• What Destiny's gradual player decline actually looked like on the data• Where hundreds of laid-off Bungie developers go from here• Which five Xbox studios are being closed or sold• Why Xbox raising the Series X to $750 might be the final nail in the coffin• The unionization debate: is now the worst time to organize?• Google Play's new fee structure explained • Why Kress thinks Apple and Google wasted 20 years of developer goodwill• How a 2-person team sold 10 million copies of Mecha Chameleon in 16 days with zero marketing spend• Why the Adidas x Brawl Stars collab may have just hurt Supercell's brand• Ubisoft's surprising new hire from Amazon GamesCHAPTERS:00:00 Mobile Giants Rant00:16 Show Intro and Agenda02:39 Soccer Sidetrack04:03 Quick Shills and Corrections07:04 Sony Cuts Bungie13:15 Destiny Trends and Mobile15:37 Where Talent Goes Next17:25 Xbox Layoffs Rumors19:51 Strategy Behind Closures26:03 Unionization Debate29:51 Xbox Price Hike Fallout33:21 Console Pricing Speculation34:24 Switch Sales And Price Hikes36:09 Google Play Changes Breakdown38:53 New Vs Existing Install Fees40:33 Web Billing And Rankings41:18 Why So Complicated44:08 Level Up Program Requirements45:26 Sidekick Overlay And Data46:24 Rollout Dates And Reactions49:20 Stores Value And 30 Percent53:22 Steam Viral Hit Mecha Chameleon55:49 VC Project Financing Debate58:50 Ubisoft Hires Amazon Games GM01:00:18 Adidas Brawl Stars Marketing Lesson01:03:30 Wrap Up And Next Topics
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Puzzle Monthly #4: $60M Marketing, $65M Revenue, What Happened to Good Job Games?
Jun 2900:51:00Tap to summarizeIn this episode of Puzzle Monthly, we trace Good Job Games' path from two clean exits to a struggling Match 3 launch, and break down why the studio that built Zen Match and sold its hypercasual portfolio for billions in downloads can't get Match Villains to monetize like Royal Match.Topics Covered:• Good Job Games' history, from hypercasual hits to Zenmatch's $100-150M exit• Wonder Blast and why it never escaped soft launch purgatory• Match Villains' aggressive difficulty curve and the push to shorten payback period• Why polish alone didn't save Match Villains, and what Royal Match actually got right• Royal Match vs Royal Kingdom vs Match Villains vs Piggy Kingdom• Whether Good Job Games is actually out of money, and what comes nextCHAPTERS:00:01 - Intro00:40 - Good Job Games' History and Two Exits09:11 - Match Villains Launches with $83M Raised13:27 - Wonder Blast and the Soft Launch Trap19:41 - Match Villains Gameplay Breakdown21:58 - Aggressive Funnels and Payback Period Pressure30:31 - Royal Match vs Royal Kingdom vs Match Villains41:14 - Sensor Tower RPD Data Comparison47:56 - Is Good Job Games Running Out of Money
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TWIG #389: GTA 6 Pricing, Tencent Pulls Back from Japan, and Steam Machine Flops at Launch
Jun 2501:01:10Tap to summarizeGTA 6 finally has a price tag, Steam Machine lands with a $1,000+, and Tencent is quietly pulling out of Japan.In this episode, we break down:● Why GTA 6's $80/$100 pricing is good news for the industry● What the deluxe edition actually includes (and what it's missing)● The attach rate debate for GTA 6 on PS5 and Xbox● Why Tencent is exiting its Japanese gaming investments● Who's actually still buying game studios right now● Unreal Engine 6 and what it means for developers● Epic's new AI tools shown at Unreal Fest● Tim Sweeney's "Team Open" pitch and his war on Roblox● Who the Steam Machine is actually built for● General Intuition's $320M raise and what it means for AI in gaming● Roblox's new brand integration tax and why creators are worried● Why Queen Digital Entertainment shut down after burning $50MCHAPTERS:00:20 Welcome and Agenda02:14 Canada and World Cup Banter03:40 Seattle Roundtable Plug05:07 Mishka LinkedIn Apology07:42 LA Roundtable Recap10:15 Audience Polls and GTA Hype11:38 GTA 6 Pricing Details14:32 Deluxe Edition and Monetization17:05 Attach Rate and Online Revenue20:23 Tencent Divestment Rumors22:22 Who Still Buys Studios25:47 Bull Case and Buyouts26:06 Tencent Strategy Shift26:35 Unreal Fest Highlights26:55 Unreal Engine 6 Roadmap27:53 AI Tools in Unreal28:36 Tim Sweeney vs Roblox29:04 Team Open Vision31:26 Interoperability Debate35:00 Epic Reality Check40:53 Valve Steam Machine Pricing46:41 Who Is It For48:05 General Intuition Funding50:21 Roblox Brand Runtime Fees54:38 Creator Impact and Risks58:26 Queen Digital Shuts Down01:00:14 Wrap Up and Goodbye
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336. Why Most Game Engines Die, and How AI Builds "Living Worlds"
Jun 2200:56:17Tap to summarizeAndrew Bowell, CEO of Iconic, who spent 15 years at Havok and a decade at Unity, discusses the future of game development, AI integration, and the challenges of building new game engines. He shares insights on technological shifts, AI's role in creating immersive worlds, and why his company is building an engine to “craft intelligent, living worlds”.https://iconicgames.io/02:10— The shift toward dynamic, emergent, personalized gameplay04:39— Why Iconic won’t end up in the “engine graveyard”10:13— “Intelligent living worlds” explained16:12— Dogfooding and building the engine through its own game19:35— Deterministic vs open-ended gameplay23:11— What Unity got right about AI26:52— The real paradigm shift in gaming37:59— Player-first, not technology-first46:26— Where AI adoption in games stops today51:56— Remote vs hybrid culture at Iconic
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335. My Wife Uninstalled Roblox. Then I Talked to Their Safety Team.
Jun 1900:54:20Tap to summarizeRoblox's Chief Safety Officer and VP of Safety Products join the podcast to answer the question every parent is asking: Is it actually safe?What's covered:● Why Roblox's safety chief uninstalled the app for his own daughter● The new Roblox Kids and Select accounts launching in June● How facial age verification works at scale, and how parents keep breaking it● AI moderating 150 million daily users across every server, every second● The "predator hunters" YouTube show that went viral, and why Roblox banned them anyway● How bad actors move kids off-platform to Discord and Snapchat, and what Roblox does about it● Why Roblox faces more scrutiny than TikTok or YouTube despite tighter restrictions
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TWIG #388: Xbox's Spinout Plan, Metacore's Mass Layoffs and Netflix's FIFA Flop
Jun 1801:04:21Tap to summarizeMicrosoft is laying the groundwork to spin Xbox off, Supercell just cut 70% of Metacore's staff after burning through $180M. Meanwhile, EA just launched a real ad platform for sports games.In this episode, we break down:● Why Xbox keeps losing its top studio leadership● Whether Microsoft is actually preparing to spin off Xbox● What Sharma's first 100 days reveal about her real strategy● Why Believer raised $55M to ship an AI plugin instead of a game● How Supercell's Metacore acquisition turned into a 70% staff cut● Why EA's new in-game ad platform might actually make sense, for once● Why microdrama apps are growing fast but can't fix their retention● Why Konami's eFootball is quietly beating FC Mobile in revenue● Why Netflix's FIFA World Cup game became an instant disaster● Why the consumer apps "threat" to gaming doesn't hold up under the dataCHAPTERS:00:42 Topics Preview02:04 Shills and Events03:01 Roblox Safety Podcast04:08 Puzzle Monthly Updates06:05 Conference Island Recap08:48 Xbox News Rundown11:49 Kress on Xbox Spinout20:07 Sharma 100 Days Analysis25:32 Believer AI Plugin29:40 Metacore Acquisition Fallout33:38 EA Advertising Debate35:02 Ads In Sports Games36:34 Why In Game Ads Failed38:08 Roblox Brand Detour40:37 Micro Drama Boom41:45 Retention And Monetization44:18 Merge Drama And Subscriptions47:57 Konami Strategy And Collabs51:03 FIFA Netflix Game Rant54:38 Consumer Apps Threat Myth58:59 Attention CPI And Webshops01:02:19 IDFA Rumor And Farewell
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Puzzle Monthly #3: Merge vs Match-3, Gossip Harbor's Rise, and the Future of Merge
Jun 1500:46:09Tap to summarizeGossip Harbor is beating Candy Crush, Merge Mansion is going to Supercell, and the Merge genre is at an inflection point.In this episode of Puzzle Monthly, we break down the real state of Merge games in 2026, from the history of the genre to why Gossip Harbor succeeded where others failed, and what the next Merge hit might look like.Topics Covered:● The history of Merge — from Tripletown to Merge Dragons to Merge 2● Merge 2 vs Merge 3: how the economies actually differ● Why Gossip Harbor surpassed Candy Crush while Merge Mansion collapsed● The no-fail-state problem and how live ops try to solve it● Board clutter, storage frustration, and persistent board design● Sensor Tower data: Travel Town vs Gossip Harbor vs Merge Mansion● Hard order labeling and whether Match 3 lessons apply to Merge● What the next Merge game should look likeCHAPTERS:01:07 Merge Takes Center Stage02:07 Origins of Merge Games02:38 Merge Two vs Three03:48 Core Loop Explained06:03 Merge Mansion vs Gossip Harbor07:54 Live Ops Without Fail States09:40 Why Merge Feels Boring11:51 Progress and Board Order15:45 Dog Quest and Board Clutter17:45 Persistent Boards and Storage19:24 Monetization Paradox20:11 What's Next for Merge21:28 Soap Opera and Generator Ideas22:12 Persistence Makes UX Hard22:48 Persistent Boards Shift23:32 Making Merge Feel Dynamic24:28 Separate Boards Live Ops25:06 Lucky Catch Event Design26:02 Battle Pass Segmentation26:38 Why Gossip Harbor Won28:17 Merge Engine Under Hood36:24 Next Genre Innovations39:00 Cannibalization By Sequels40:53 Hard Labeling For Orders43:13 Generator Overcharge Ideas44:04 Future Focus Areas44:48 Wrap Up And Farewell
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TWIG #387: LiftOff IPO, Xbox pulls out the bangers, and The Simpsons take over Monopoly GO!
Jun 1200:51:36Tap to summarizeNintendo's stock is getting hammered without a new Mario, Monopoly GO is going all-in on The Simpsons, and Liftoff is back on the public markets. Meanwhile, Xbox finally seems to be doing what it should have done years ago.In this episode, we break down:● Liftoff's IPO and the AppLovin challenge● Monopoly GO's Simpsons mega-event● How Scopely uses IP for reactivation● Apple's crackdown on low-quality apps● Xbox's biggest Summer Showcase in years● Why Xbox is bringing exclusives back● Fable, Gears, Persona 6, and Minecraft Dungeons 2● Nintendo Direct's biggest announcements● The growing mystery of missing Mario● Why Nintendo investors are getting nervous● Paramount's new gaming division● TMNT, Star Trek, Avatar, and Marvel projects● Why Hollywood struggles to make games● The missing mobile strategy at Paramount● Apple IDFA rumors and what they mean for UA● The future of AppLovin, Meta, and Google adsCHAPTERS:01:36 Minecraft Summer Parenting03:22 Quick Correction Bond Sales05:18 Liftoff IPO Breakdown06:41 UA Ecosystem and AppLovin08:37 Private Equity Red Flags10:41 Simpsons Takes Monopoly Go11:53 Why the Crossover Works15:20 UA Reactivation and Celebs19:12 Apple’s App Store Purge21:54 Xbox Showcase and Strategy25:57 Xbox Margin Unlock26:38 Platform Strategy Risks27:29 Minecraft Sales Reality28:30 Nintendo Direct Highlights30:42 Where Is 3D Mario36:12 Paramount Games Revealed38:17 Execution Over Press41:48 Mobile Missing Piece43:19 IDFA Rumor Rant46:20 If IDFA Returned48:10 Rumor Season Noise50:24 Closing The Episode
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$500M in 2 Years: Here's How Grand Games Did It!
Jun 800:58:41Tap to summarizeTwo mobile games with a $500M annual run rate in just two years, with a fivefold revenue increase in the last 12 months alone. If you're building in mobile gaming or just want to understand what a genuine rocket ship looks like from the inside, this one's worth your time.Grand Games' founder Batuhan Çelebi built one of the fastest-growing mobile game studios in history. In this episode, Batuhan breaks down exactly how Grand Games did it: the multi-studio structure that keeps teams small and ownership real, the game greenlight process that filters out imitation before it starts, and why Turkish mobile gaming talent is pound-for-pound best in the world. We also get into the honest stuff. The capability gaps they're still closing, what happens if growth flattens, and brutal seasons of raising his first round.
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The ESA's Essential Facts: Free Player Data Most Companies Pay For
Jun 500:55:33Tap to summarizeTwo thirds of Americans now play video games every week. That is more than 212 million people, the average player is 37, and among Boomers, more women play than men. These numbers come from the ESA's 2026 Essential Facts report, the kind of audience and demographic data most companies pay a lot of money for, free to anyone.Jen Donahoe sits down with Stanley Pierre-Louis, President and CEO of the Entertainment Software Association (ESA), the group that has represented the U.S. video game industry since 1994. He is a media and IP lawyer who leads the organization that defends games in Washington, runs the ESRB rating system, and makes the industry's case to lawmakers and parents.In this episode:Why "gamer" means something different than it used toThe older and female players reshaping the audienceWhat a $20 monthly median spend says about gaming's valueHow the ESA fights online safety and loot box legislationInside iicon, the ESA's new event connecting games to the wider economyHow to use this free data in your next project, especially for marketersLearn more about the ESA and find the report at The ESA website https://www.theesa.com/
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