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This week’s guest is the one and only Sagi Haviv. Sagi is a partner and designer at Chermayeff & Geismar & Haviv—a firm responsible for some of the most famous logos of all time. Their clients include Chase Bank, NBC, State Farm, OBS, NYU, Animal Planet and the US Open to name a few. Sagi also teaches Visual Identity Design at the School of Visual Arts in New York and has penned a couple of books on the topic of identity design. It’s his dedication to crafting beautiful symbols and his deep knowledge of brands that have made Sagi a compelling DesignThinkers speaker. In this episode, we talk about his early career working under legends Ivan Chermayeff and Tom Geismar, what it means to design a logo today and why presentations are so valuable for our clients.

Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

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From the Association of Registered Graphic Designers, this is the DesignThinkers podcast.

DesignThinkers is Canada's largest graphic design conference. Since the year 2000, the Association of Registered Graphic Designers has been bringing together visionaries from a range of disciplines to explore creativity and the design process live and on-stage.

This podcast is an extension of that mission. We’re here to talk about process, creativity and the business of design with past and present DesignThinkers speakers. Join our host, Nicola Hamilton, for candid conversation with creative legends such as Erin Sarofsky, Michael Beirut, Paul Scher, Gail Anderson, Meg Lewis, Christopher Doyle, and so many more.

Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.