Podcast
Digital & Dirt
Hosted by Lamar Advertising · EN
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.
17episodes
Episodes
Newest firstAll episodes
Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising
3w ago00:56:59Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.
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Haley Neid - Director of Brand Management, Nate’s Honey
4w ago00:45:06Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product.Podcast Breakdown00:00 - 05:57 Introduction, Cup stacking & Being a college athlete05:58 - 11:53 Career journey & The origin story of Nate’s Honey11:54 - 17:50 Modernizing the honey market & Making honey cool again17:51 - 25:26 Consumer behavior, Trends & Social listening25:27 - 32:49 Influencers, Storytelling & Packaging that sells32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG
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Chuck Sanchez - CEO and Creative Director, Stun Agency
Apr 3000:54:52Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown:00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos06:01 - 11:30 Chuck’s path from LSU to launching Stun Design11:31 - 18:00 Early agency days, Hustling clients & Creative roots18:01 - 28:30 Social media reshaping marketing, Hiring & Modern strategy28:31 - 41:30 Influencer culture & What’s missing in today’s branding41:31 - 57:52 AI in agencies, Creative tension & Why human thinking still matters
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Mehmet Bal - Chief Product and Technology Officer, Infinite Studios
Apr 2400:53:28Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising.Podcast Breakdown00:00 - 03:35 Introduction, basketball roots & overcoming fear03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work07:06 - 10:45 Adobe, generative AI & the start of the creative shift10:46 - 14:20 AI + creativity, tools for artists & founding Infinite Studios14:21 - 18:05 Infinite Studios, scaling content & AI in advertising18:06 - 30:10 Real vs AI media, small brand advantages & automation30:11 - 40:15 AI in film, storytelling & creative possibilities40:16 - 55:52 Evolution of art, workflows & future of creativity with AI
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Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising
Apr 200:57:58Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.Podcast Breakdown00:00 - 05:14 Fun Facts & Unexpected Paths05:14 - 15:50 How Tech Rewired Advertising15:50 - 25:13 Short-Term Wins vs. Long-Term Brand25:13 - 38:22 Marketing in a Complex, Fragmented World38:22 - 52:20 Knowing Your Audience 52:20 - 57:59 Talent, Growth & Advice for the Next Gen
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Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America
Mar 2600:55:11Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.
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Olivia Oshry - CMO, OAAA
Mar 1801:00:03Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.”Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry06:31 - 09:30 Exploration, Internships & Career Discovery09:31 - 13:06 Entering Digital Media & AOL beginnings13:07 - 16:30 Mentorship, Growth & Early Lessons16:31 - 20:54 Building Experience & Navigating Opportunities20:55 - 24:30 OOH landscape & Creative Evolution24:31 - 29:00 Industry Shifts & Changing Media Landscape29:01 - 01:01:37 Career Reflections & Industry Perspective
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Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG
Mar 400:51:14Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape.Podcast Breakdown:00:00 - 03:25 Introduction, Sibling dynamics & Creative roots03:26 - 09:40 Adventure, Parenting & Growing up Australian 09:41 - 17:17 Finding advertising & Going global17:18 - 23:06 Navigating a fragmented landscape23:07 - 29:16 AI, Data & Cultural relevance 29:17 - 37:55 Alignment, Emotion & Impact 37:56 - 52:44 Cultural moments & The future of storytelling
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Brad Bass - Author & Head Baseball Coach, Catholic High School
Feb 1901:09:05Tap to summarizeSend us Fan MailIn this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership.Podcast Breakdown00:00 – 06:00 From Player to Coach06:01 – 14:58 Adversity, Transition & Building a Winning Culture14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose24:07 – 35:04 Brotherhood, Generations & Defining “All In”35:05 – 44:37 Reinvention, Accountability & Knowing Your Why44:38 – 57:03 The Conviction Playbook in Action57:04 – 01:08:03 WIN & People-First Leadership
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Brittany Sadlouskos - COO, DAA Media + Marketing
Feb 1201:01:22Tap to summarizeSend us Fan MailIn this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success.Podcast Breakdown00:00 – 06:06 From Kitchen Dreams to the Agency World06:07 – 11:48 Growing Up With DAA11:49 – 17:58 Trust Is the Strategy17:59 – 24:04 Adapting Without Losing Yourself24:05 – 35:49 Scaling the Agency–Client Relationship35:50 – 49:00 QSRs, Culture, and Experiential Impact49:01 – 56:51 OOH, the Funnel, and Women Leading Forward
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