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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising.

Podcast Breakdown

00:00 - 03:35 Introduction, basketball roots & overcoming fear
03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work
07:06 - 10:45 Adobe, generative AI & the start of the creative shift
10:46 - 14:20 AI + creativity, tools for artists & founding Infinite Studios
14:21 - 18:05 Infinite Studios, scaling content & AI in advertising
18:06 - 30:10 Real vs AI media, small brand advantages & automation
30:11 - 40:15 AI in film, storytelling & creative possibilities
40:16 - 55:52 Evolution of art, workflows & future of creativity with AI