Podcast
Direct Approach with Wayne Moorehead
Hosted by Direct Selling News · EN
Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today's evolving direct sales channel.
Tune in every other Thursday for timely insights and relevant takeaways.
16episodes
Episodes
Newest firstAll episodes
Rick Redford on Direct Selling Growth and Consumer Behavior
1w ago00:55:42Tap to summarizeIn this episode of Direct Approach, Rick Redford. President of LivePURE discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid business models and customer acquisition to e-commerce and social selling trends, this conversation explores how companies can adapt and build sustainable growth.
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Amanda Tress on Lead Generation in Direct Selling
3w ago00:56:01Tap to summarizeIn this episode of Direct Approach, Amanda Tress, Founder & CEO of FASTer Way To Fat Loss, discusses lead generation in direct selling and how AI, social selling strategy and changing consumer behavior are reshaping growth. From micro campaigns and keyword-driven marketing to lower-friction funnels, this conversation explores how companies can improve lead generation and stay competitive.
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Walter Noot on Direct Selling Operations and AI
Apr 901:05:22Tap to summarizeIn this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently and stay competitive in today's direct selling environment.
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Barb Pitcock on Building a Purpose-Driven Direct Selling Company
Mar 2601:06:00Tap to summarizeIn this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct selling. From authentic storytelling and customer acquisition to culture and long-term growth strategy, this conversation explores how companies can build sustainable success in network marketing.
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Darnell Self on Sustaining Momentum in Direct Selling
Mar 1201:05:49Tap to summarizeIn this episode of Direct Approach, Darnell Self shares leadership insights on sustaining momentum in direct selling. From the difference between growth and momentum to the role of culture, trust and simple systems, this executive conversation explores how direct selling companies can build long-term success while keeping the field engaged and aligned with mission and leadership.
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Bonus Episode: Rob Sperry on Reengagement, Retention and Long-Term Vision
Mar 500:20:08Tap to summarizeIn this special bonus episode, we're featuring a data-driven presentation from DSU Fall 2025 with Rob Sperry. Author and strategic advisor Rob Sperry shares original research on legacy leader disengagement and why experienced leaders remain one of the biggest growth opportunities in direct selling. He explains what's eroding belief, why vision matters more than hype and how companies can reengage leaders through clarity, recognition and long-term direction.
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AI in Direct Selling: A Marketing Roadmap with Kathleen Ross
Feb 2601:00:05Tap to summarizeIn this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing integration to brand storytelling and social commerce readiness, this executive conversation outlines how leaders can implement AI strategically while protecting brand voice and compliance.
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Bonus Episode: Blake Mallen on Leading Through Seasons of Reinvention
Feb 1900:25:32Tap to summarizeIn this special bonus episode, we're bringing you one of the most compelling presentations from DSU Fall 2025. Blake Mallen, Chief Strategy Officer of Herbalife, shares a deeply personal and strategic message on leading through seasons of change. From loss and reinvention to resilience and alignment, Blake explains why the messy middle is not something to escape, but the place where real growth and leadership are formed.
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Building Belief at Scale: Justin Serra on Direct Selling Growth Strategy
Feb 1200:53:32Tap to summarizeIn this episode of the Direct Approach podcast, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network marketing companies can build belief, attract leaders and sustain long-term growth.
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Bonus Episode: Sol Flint on Unlocking the Next Growth Engine
Feb 500:23:15Tap to summarizeIn this special bonus episode, we're bringing you a global growth-focused presentation from DSU Fall 2025. Sol Flint, General Director of Latin America at Nature's Sunshine, explains why Latin America is one of the most underpenetrated and opportunity-rich regions in direct selling. She shares how community leadership, trust and omnichannel execution are the real growth levers, and why companies that invest now can unlock Asia-level scale.
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