Transcript
Host (0:00)
I talk to a lot of designers who are at the pinnacle of their career, so I'm always trying to figure out, how did they get there? I mean, where are the inflection points? Or how have they evolved the way that they practice design over the years? And once I hear the same answer from a few different people, I start to pay attention. So here are a few trends I'm noticing in the best designers and how they get alignment from their teams. And we're going to start by hearing from Alex Cornell, who's working on Gen AI at Meta.
Alex Cornell (0:27)
One thing that I would try to do there, that I think is useful anywhere is not just display the prototype and the idea and show a thousand iterations, because I think sometimes that can overwhelm people where you're like, it could work like this, it could work like this, it could work like this, it could work like this. There's like a hundred options, and people don't know when you came up with those options, they don't know what you had in your mind, what you were trading off, what framework was sort of guiding you as you put those different things together. And the difference is, are just going to be visual at first. The way they, when they see the different things are going to be like, okay, well, that one, the menus on the top, that one sits in the bottom, that one, there is no menu. So I think it's very important to establish and make very clear the framework that was guiding you when you did the thing, so that it can sort of create an architecture around the ideas that you show that is very clear to people, so that it's not like just getting a whole bunch of mocks thrown at you. You actually help them understand what is distinct about this idea, why is it even being included in this combination? And where does it sit on this little map that I'm gonna draw for you?
Host (1:31)
You can get alignment at multiple levels. Maybe people don't like this specific concept, but they do agree with the underlying framework behind it. And that's why it's so important to communicate your thinking.
Alex Cornell (1:42)
If you're just sharing like a whole bunch of work, like, what do you guys think of this? And you don't really make it clear what you were really toiling over. You're gonna get feedback all over the place.
Host (1:52)
Before you get lost in, ask yourself, what is the main variable that will dictate what we design and ship for this project? If you're designing an AI product, maybe it's power versus abstraction, or maybe it's just how much Appetite, the team has to invest in this feature. Once I have that variable, my go to strategy is to present my ideas on a spectrum and this is what most of my in flight projects look like. That way it's easy for stakeholders to say, you know, none of these concepts are quite it, but I think somewhere in between two and three feels right to me. Now if you want another way to get top level alignment, listen to what Yuan Wang from Maven does.
