Podcast
Dive Club 🤿
Hosted by Ridd · EN
Where designers never stop learning 💪
Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.
You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club
115episodes
Episodes
Newest firstAll episodes
Katarina Batina - Making big bets with design
2d ago00:55:23Summary readyHow do the best designers shape strategy at companies like Shopify?That’s what today’s episode with Design Director Katarina Batina is all about.Some highlights:Balancing metrics and visionRedesigning the shopping cart UXTaking a big bet on the shopping feedHow product strategy has changed with AIHow to get people excited about your ideasHow to make sure you don't overcook your appa lot moreKatarina mentioned John Rundle and Luke Dupont
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Rafa Conde - Make your designs memorable
1w ago00:59:01Summary readyRafa Conde (https://x.com/rafahari) is a design engineer at Retro and one of the most creative designers I know. I still remember where I was when I first saw the video on his personal site (https://rafa.design/) 😂In this episode we unpack what it means to design experiences that bring delight :)Some highlights:- Finding ways to introduce delight- How to make users feel something- The power of humor in your design- How to lean into video as a superpower- Balancing accessibility and delightful UX- Behind the scenes of Rafa's side projects- + a lot more- Metal Gear Solid (PlayStation 1) — directed by Hideo Kojima, referenced for its fourth-wall-breaking design moments (Meryl’s codec frequency hidden on the game box; Psycho Mantis boss fight requiring the controller to be switched from port 1 to port 2)- Sunlit app — gyroscope-based app for tracking sun position and light direction, referenced as a recent example of surprising UI: https://play.google.com/store/apps/details?id=io.lonepalm.coloringworld&pli=1- Retro app — private social network for friends and family (what Instagram used to be); Rafa’s current employer: https://apps.apple.com/us/app/retro-photos-with-friends/id6443709020- Splat app — Retro’s generative AI app for iPad/iPhone that turns photos of kids into coloring book pages: https://apps.apple.com/us/app/splat-magic-coloring-book/id6749165093- Hand Mirror app — Rafa’s most popular side project, a menu bar camera app: [https://handmirror.app](https://handmirror.app/)- Gabe Valdivia’s episode — early Dive Club episode (~ep. 30) where Gabe talked about designers needing to be like “little TikTok creators” inside their orgs: https://www.dive.club/deep-dives/gabe-valdivia- Final Cut Pro — Rafa’s video editing tool of choice: https://creatorstudio.apple.com/info/try?itscg=20201&itsct=acs-sem-187498456050-794866723417&pt=2003&ct=css-187498456050-794866723417
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Polly D’Arcy - Going from IC to VP of Design at Wealthsimple
2w ago00:55:10Summary readyImagine going from IC to leading the Wealthsimple design team in a few short years…That was Polly D’arcy’s (https://www.linkedin.com/in/pollydarcy/) journey and today’s episode covers everything she’s learned along the way. We go deep into design leadership, craft, hiring, and a lot more.Some highlights:- Why Polly hires specialists over generalists- Tactics to nail your next portfolio presentation- What it looks like to lean into the moment with AI- How Polly defines design quality at WealthSimple- Polly’s go-to interview question to evaluate designers- How AI is changing team composition and design roles
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Brandon Jacoby - Seeing Taste vs. Creating Taste as a designer
3w ago00:52:36Summary readyCapital, early Cash App, and most recently, X, all have one designer in common — [Brandon Jacoby](https://x.com/JacobyBrandon).In this episode Brandon is talking about how he’s combining his years of experience designing with fresh, high-functioning teams and is now launching an all-new independent practice to help founders push past good enough.He shares some really interesting thoughts on taste, being creative with AI, and how to thrive in a 0->1 environment.Some highlights:- The types of designer who get most amplified by AI- What it takes to thrive while designing a 0→1 experience- How Brandon is positioning himself as a new independent- The difference between "seeing taste" and "creating taste"- What Nikita (X Head of Product) taught Brandon about onboarding- + a lot more- John Lasseter (Pixar director) quote - https://www.youtube.com/watch?v=uFbOOjAC_Fg- Tolan app (mentioned as example of creative onboarding) - https://www.tolans.com/- Owen Jennings at Block (Brandon’s mentor for 4 years) - https://www.linkedin.com/in/owenbrittonjennings/- Nikita (former Head of Product at X) - https://x.com/nikitabier
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Brian Lovin - How to level up with AI as a designer
Apr 1400:55:04Summary readyWhen it comes to tools and workflows, Brian Lovin (https://x.com/brian_lovin) is someone I pay very close attention to.He’s actually the one who first got me hooked on Conductor (https://www.conductor.build/).But times are changing (again 😅)…So today’s episode is a deep dive into his design process and all of the ways he’s iterating on his approach to both using AI tools as well as building AI tools at Notion.If you like getting into the weeds of how the best designers are wrangling AI then you’re going to love this episode.Some highlights:- Why his first Notion design offsite was so impactful- How Brian built Notion’s prototyping playground- Why Brian has started using Cursor again- Practical tips for prompting AI more effectively- Behind-the-scenes of Brian’s new side project- How to stay relevant as a designer in an AI world- + a lot more- Agentation and Dialkit for frontend ([https://agentation.com](https://agentation.com/), https://joshpuckett.me/dialkit)- Cursor and Conductor for coding ([https://conductor.build](https://conductor.build/))- Brian’s side project Shiori ([https://shiori.sh](https://shiori.sh/))- Max Schoening nerd snipes Brian (https://x.com/mschoening)- Karri’s issue tracking is dead article (https://linear.app/next)
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Ian Silber - What it's like designing at OpenAI
Apr 800:45:10Summary readyIf you're like me you gotta be curious... what's it like designing at OpenAI?So I’m excited to share today’s episode with you :)It’s a deep dive with OpenAI’s Head of Product Design, Ian Silber (https://x.com/iansilber).Some highlights:****- The traits of the best systems thinkers at OpenAI- What makes the design culture at OpenAI unique- The vision for OpenAI's dynamic interface library- What it's like designing around chat as a primitive- What makes designing with AI as a material so unique- How tools like Codex are changing the practice of design- + a lot more- Mike Matas and Brandon Walkin (creators of Origami) https://mikematas.com/ , https://medium.com/designatmeta/introducing-origami-live-and-origami-2-0-a68116294e65- Cursor and Codex (AI coding tools) https://cursor.com/ ,(https://chatgpt.com/codex/?c_id=23226110534&c_agid=188421385415&c_crid=800871103650&c_kwid=kwd-111182835&c_ims=&c_pms=9017288&c_nw=g&c_dvc=c&gad_campaignid=23226110534&gbraid=0AAAAA-I0E5dO-SVXduV4xJjtnqTNMNrAP)
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Marvin Schwaibold - Inside Shopify's New Product Design Studio
Apr 200:54:36Summary readyRemember when the Carl Rivera (https://www.dive.club/deep-dives/carl-rivera) told us about his vision to create the new Shopify Product Design Studio?Well in this episode I got to sit down with Marvin Schwaibold (https://x.com/MSchwaibold) from Molly studio who Shopify recently acquired to bring that vision to life.We go deep into creativity, Marvin's journey with Molly, how he's building his ideas with AI, and a lot more.Some highlights:- How to become a well of creative ideas- How AI unlocks how designers work at Shopify- What design differentiation looks like at Shopify- What Marvin has learned diving into Claude Code- How designers at Shopify create and leverage internal tools- Behind-the-scenes of redesigning the famous Collins website- + a lot more- Jaytel - Marvin’s design partner from Molly studio https://x.com/Jaytel- Brian Collins - legendary designer who worked on the Collins website redesign https://wearecollins.com/- Carl Rivera - Shopify’s Chief Design Officer (referenced previous Dive Club episode) https://www.dive.club/deep-dives/carl-rivera- Design Fluid Interfaces video from Apple’s Human Interface team (2019) [https://developer.apple.com/br/videos/play/wwdc2018/803/?time=1551](https://developer.apple.com/videos/play/wwdc2019/808/)- Claude Code - AI coding tool by Anthropic https://claude.ai/login- Artifact - internal Shopify tool for showcasing design work https://www.linkedin.com/posts/jaytel_this-was-meant-to-stay-inside-shopify-but-activity-7422739773561384960-oqiU/
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Flora Guo - How to accelerate your design career with AI
Mar 2500:46:36Summary readyFlora Guo (https://x.com/floguo) has one of the more impressive career trajectories of anyone I've interviewed on this show.She's currently the founding design engineer at Paradigm. But before that Guillermo (Vercel CEO) personally DM'd her to join the Vercel team.So we're going deep into career growth, design engineering, what it's like being a founding designer at an AI-native startup.- What it’s like being a founding design engineer at Paradigm- The challenges of designing AI-first products that work at scale- Flora’s experiments with new design tools like Paper and Variant- What Flora learned working alongside top design engineers at Vercel- How Flora evolved her workflow with Claude Code over the past year- Mental models for using AI as a learning tool rather than just a task executor- + a lot more- Tokyo Design Forum (February 2026) - https://www.tokyodesignforum.com/- UI Engineering 101 by Mariana Castillo and Derek Briggs - https://maven.com/pixeljanitor/uiengineering-101-for-designers- We talked about Rauno Freiberg's portfolio (Vercel design engineer) - https://rauno.me/- New tools: Paper - https://join.dive.club/paper-ad-email
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Kris Puckett - Becoming an AI-native designer
Mar 1900:52:57Summary readyToday's episode is with Kris Puckett who has led design at Mercury, Dropbox, and now as a design manager at Stripe.His journey is the perfect example of what it looks like to lean into this moment in time with AI.Some highlights:- Behind the scenes of Kris’s Epilogue app- How to create custom skills with Claude Code- How to start building personal systems with AI- How Kris taught Claude to be a metal shader expert- Building internal tools and workflows with AI at Stripe- + a lot more
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Josh Puckett - Crafting interfaces with uncommon care
Mar 1200:53:57Summary readyWhat does it look like to demonstrate uncommon care in the way you design and build an interface?Josh Puckett has has spent nearly two decades designing products like Wealthfront, Dropbox and helping dozens of startups.But recently he released Interface Craft which is a library of everything he's learned about through the years about designing with “uncommon care” 👇⭐ Use this code for 20% off Interface Craft: DIVE20Some highlights:Josh’s principles for great designMorphing strategies for micro-interactionsHow the value proposition of design is shiftingHe builds a custom pattern generator on the flyHow Josh makes storyboards to collaborate with AIWalks us through how he designed the onboarding flow
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