← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
15% Boost to Email Open Rates! ➕Acupuncture and Cupping? 😳 Ask Us ANYTHING!!| Ep. 482
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Welcome to do this not that, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out. We are back for Ask Us Anything from the do this not that podcast. This is our super short episode where we get questions in all week long. We get in work questions, we get in ridiculous questions. We try to tackle one of each. And if you want to submit a question, just go to jschwettleson.com there's a button that says podcast another one that says ask us anything and that's how we do it. So let's jump into it. Let's do the work question first. We got a question from Danny from Hicksville, New York. Hicksville. I know how ridiculous that sounds. I know exactly where that is because I did grow up on Long Island. I moved to Florida when I was 15 and I grew up in an area called Jericho, New York. And Hicksville was right near there. I always thought that Hicksville, it was like a few miles away from Jericho, had possibly the worst name of any town, city, whatever you call it. I mean Hicksville it was because some dude's last name was Hicks. I think that's what happened. But regardless, you tell somebody from Hicksville and you're like, okay, well that's a you problem anyway. Danny, what do you got besides for living in Hicksville? Jay, what is the thing almost every marketer sleeps on that you think can have a big impact quickly? Oh, all right. Well, this is a good one. I like this one a lot. I'm going to tell you what it is. And everyone's like, what? What's he talking about? And it's a little bit of an old school tactic, but I am telling you, you're sleeping on it. And that is in your email marketing for business marketers and consumer marketers. I'm going to give you examples, okay? And that is having a branded from name or a functional from name. You're like, what? I am not talking about your sending email address. When you send out an email campaign, your newsletter, a promotional email again, business, consumer, nonprofit, doesn't matter. You're sending out that campaign from an email address, right? You know, marketing@acme.com offers@nonprofit.com, who cares? @whatever.com that is your sending email email address. But then you have a from name, right? So if your email is coming from mark marketing.com the from name of what actually shows up in the inbox that people see might just be Acme, right? I'm saying Acme because that's like a fake company, right? Might just say ACME. And over 80% of all promotional and newsletter emails that go out don't use the from name for anything other than just their core brand. It just says Acme or just says Skims or, or it just says hp. It doesn't say anything else. Now here's what people don't understand why we should be thinking about this differently. You should be having different from names depending on the type of email that you're sending out. And doing this one tactic, I'm going to explain to you how to do it, can actually lift your email open rates for your promotional emails, for your newsletter emails well over 15% and it takes three seconds, costs you no money and, and does not have any negative impact on deliverability. It actually helps. So what does that mean? Okay, let's say you are promoting a, a webinar. Ooh, I hate the W word. Webinars are gross. But let's just say you're promoting a webinar. When that email comes out from your company, let's say it was from my company, does it just say, you know, guru, okay, and then, then the subject line says join this webinar, whatever. Or does it say, you know, guru, live guru, Event. When you add into the from name, which you actually could change every time you hit send, because on every email platform on the planet, doesn't matter how big, small, whatever, you can actually change what is called the friendly from or the alias on your sending email address. You're not changing your sending email address, you're just changing that from name. And what you want to do is depending on the type of email you're sending out, you want it to be different. So if your newsletter is coming out from your organization and it's just coming from Acme and that's it, that's a fail because that's the first thing that people look at. It should be acme. FYI if you're trying to get them to go to event, it should be ACME Invite. And you leave the same exact sending address. You don't change your sending address at all. You just change that branded from name. And it couldn't be easier. On the consumer side, same thing. Instead of, let's say your, your company name, the consumer side, you sold the direct to consumer product. Let's say it was called Acme. When you have a special offer, something that just drops something new, whatever, it should Be Acme in that from name. In that Branded from name. Not changing the sending address, you change it to Acme just in or Acme Justin New Drop or Acme now Live. If you're not basically branding in that from name area, you're leaving one of the most critical piece of real estate that you have to get your email engagement going. Because the first people thing people see is that from name, you can't just have it be your brand for everything that you do. That's how you become wallpaper. And this one tactic, it actually can lift over rates well over 15%. Okay, that's the. That's the lowest amount. If you're not doing that and you're not kind of like breaking apart. These are our promotional emails. These are our newsletter emails. These are our vent emails. And then adding that branded element into that from name, that alias, you're missing the boat. And then the last piece of that is if you have something really important, really important you're sending out, have it come from your CEO, have it come from your svp, you know, J, from Guru. You actually write J, J, A Y. And then F, R, O, M, you know, Guru. And that could be your branded from name. It's still coming from the same sending address. Now, you can't have like 15 of these. I think three to four max. You know, your newsletter promotional emails, maybe an event email, something like that. And those are three different branded kind of versions that you have. And that's it. Because if you have too many, people get confused, then they start complaining, it becomes a mess. Three or four is the way to go. Sorry. Before we get into the ridiculous portion of this podcast, I want to let you know this podcast is sponsored by CallRail. Now, CallRail gave me a whole script I'm supposed to read, okay? I'm supposed to read this whole thing telling you how awesome they are. I'm not going to do that because I know how awesome they are. And I want you to check them out. You're like, oh, it's not for my business. I don't make phone calls. That's not what CallRail does, okay? Every single call that your organization receives or does make, every text that your organization gets, every chat message, every form fill, every campaign, everything. CallRail uses AI to analyze these conversations and capture these leads 24 7. It is wild how much it changes your business. And because of this show right here, they're offering a free trial. A free trial. I almost fell off my chair when I said it. A free trial for CallRail. All you got to do is go to CallRail.com, do this. CallRail.com do this for the free trial. If you're not checking this out, you are a nerd. All right, let's get on to the ridiculous question. Got a question in from Melinda from Pittsburgh. All right. You know, I love about Pittsburgh is that they people. I don't know how true this is, but when I was there, I did this multiple times. They stick french fries in their sandwiches in Pittsburgh. Like, why don't we do that everywhere? French fries and sandwiches is awesome. Anyway, not your question. J, you wrote in your newsletter, your email newsletter lately that you tried acupuncture and you also started meditating. This doesn't sound like you. What's going on? Oh, it's not telling me because it's totally like, woo, woo. And like out there. Yeah, this is true. So I don't know. I would say in the last few months, I decided that I needed to do more things to try to chill out. I don't. I'm not a good chiller outer at like, at all. I don't like getting massages. I never have. I don't know why my wife likes getting massage. First of all, they're very expensive. But second of all, it's just like I'm always waiting for it to be over. And she's like, you don't relax ever. So she's like, you got to start trying to figure out ways to relax. So first I started meditating in the morning. Morning. And I know what that sounds like to some people, but I'm telling you, this has been great. I get up, I don't look at my phone. I have this meditation app. And then I meditate for either about 10 minutes every morning. So that's pretty cool. But I'm like, this is not enough. I need to go further. I want to try other things. So my wife, who's a doctor, she's a dermatologist and she's very healthy. She's like, you should try acupuncture. I said, really? Come on. Needles, the whole thing. I'm not scared of needles. But I'm like, really? Are we really doing this? She's like, I love it. It's the best. Whatever. So this last weekend, she took me to a place where she does it and I went there and it was the coolest thing. The most zen environment. You go in, you're like, oh, this is chill. And then they take you to this room, right? I take off my shirt and stuff. And then the dude's like, ask me questions about life and all this stuff. He's like, what's up? And I'm like, I think I have stress and whatever. He's like, all right, I got you. And then you lie down. And then he starts sticking needles all over my back and in my head, straight into my head. It didn't hurt, but I was like, well, I got needles in my head. So that was pretty weird. And then he goes, are you open to cupping? I go, I don't know what that means. I go, I'm open to anything. So all of a sudden he's putting these, like, glass cups on my back that are like, I don't know, 3 inches in diameter, 2 inch diameter, I don't know, all over my back. And I hear this, like, suction noise, whatever. And then he leaves the cups on my back for like, I don't know, four minutes or something like that with the needles and he disappears. And then he comes back and they do all this other stuff with, like, noise and smelly stuff and whatever. And then they take the cups off and they take the needles out. And I felt great. I felt awesome. The weirdest part, though is I. You have to Google cupping. Then I looked in the mirror when I got home on my back. It looked like I was from another planet. You got these big red weird circles on your back, which was fine. I could care less. So I'm trying more stuff. I've tried cryo stuff where you go in, like, the freezing thing. I've done saunas. You could hit me up, drop me in the comments. What else should I try? I will try anything, because who cares? It's all. Somebody's got to have it figured out. So I give acupuncture and cupping a thumbs up. I know that's random, but I'm down to try anything because I need to chill out. I. I mean, I just need to straight up chill out because I'm off. I'm losing it. Anyway, appreciate you being here. I would appreciate if you go to jelson.com we are lining up our brand partnerships and my speaking gigs and anything else you think you might want to do with me. We're lying. That for the next six months, if you go to jelson.com, there's a button on the top, right, that says partner. I want to partner with you. This is the time. Let's do stuff. Let's hang out. You rock. Later. Wait, the party is not, not over. Go to jschweddelson.com because I want to do stuff. With you. I want to partner with you. When you click on the button partner with Jay, you let me know what you got going on. Work with my agency. Work with me directly. Get access to all of my free resources@jschwedelson.com and I got a book coming out this April. It's called Stupider People have Done it. And all of the net proceeds are going to the V Foundation for Cancer Research. Go on Amazon. Buy Stupider People have Done It. That way, you can help kick cancer's butt with me. And if this podcast wasn't the worst podcast you've ever listened to, it might have been. Leave it a review. Follow the show. You are awesome. Go out there and crush it.