Podcast Summary: Episode 368 of "Do This, NOT That: Marketing Tips with Jay Schwedelson"

Podcast Information:

• Title: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
• Host: Jay Schwedelson
• Produced By: GURU Media Hub
• Release Date: July 2, 2025
• Episode Title: 20% Increase! 'Inner Dialogue' marketing!🍏 I go to a Green Market! 🧼 Ask Us ANYTHING ❓❓ | Ep. 368

1. Introduction to the Episode

In Episode 368, titled "20% Increase! 'Inner Dialogue' marketing!🍏 I go to a Green Market! 🧼 Ask Us ANYTHING ❓❓," Jay Schwedelson continues the engaging format of "Do This, NOT That!" by addressing listener questions and sharing personal anecdotes. This episode primarily focuses on answering a listener's query about applying marketing strategies to nonprofit organizations and delves into a lighthearted discussion about Jay's weekend visit to a local green market.

2. Addressing Nonprofit Marketing Challenges

Listener Question: Jenny from Lockhart, Texas, reaches out with concerns about implementing Jay's marketing tips within her nonprofit organization. She questions whether strategies suited for corporate or consumer markets are applicable to the nonprofit sector.

Jay's Response: Jay asserts confidently, “99% of the time, everything that I talk about applies to everybody” (00:02:45). He emphasizes that regardless of the industry—be it B2B healthcare, regulated sectors, or nonprofits—the core principle remains consistent: humanizing marketing efforts to stand out amidst the overwhelming influx of generic content driven by AI and mass marketing tactics.

Key Insights:

• Personalization Over Generic Messaging: Jay highlights the importance of moving beyond targeting businesses or broad audiences to focusing on individual people. He states, “You are marketing to a person. And when you start to think of it that way, it really can be a game changer” (00:04:15).

• Inner Dialogue Call-to-Action (CTA): Central to Jay's advice is the concept of "inner dialogue CTAs." These are CTAs crafted to resonate with the internal conversations of the audience. For example, instead of using a generic “Donate” button, nonprofits can employ phrases like “This Matters!” or “Let Me Be Part of the Solution” to align with the donor’s internal motivations and concerns.

Statistical Support: Jay provides compelling statistics to back his strategy:

• B2B Click-Through Rates: Inner dialogue CTAs can boost click-through rates by 22% on the business side (00:06:30).
• Consumer Click-Through Rates: For consumer-facing campaigns, the increase can be as high as 25% (00:06:45).
• Overall Engagement: Implementing these tailored CTAs can elevate overall engagement by approximately 50.15% (00:07:10).

Industry-Specific Examples:

• Nonprofits: Transitioning from “Donate” to “I’ll give a month of clean water” caters to the donor’s desire for impactful contributions.
• B2B Healthcare: Replacing “Download” with “Help Me Avoid Risk” or “Convince Me This Is Worth It” addresses the practical concerns of healthcare professionals.
• E-commerce (Direct-to-Consumer): Swapping “Shop Now” with more personalized commands like “I’ll Treat Myself” or “Give Me Early Access” engages customers on a more emotional level.
• SaaS (B2B): Changing “Request a Demo” to “Convince Me This Is Worth It” speaks directly to the decision-maker’s need for assurance and ROI.

Conclusion on Nonprofit Marketing: Jay underscores that by understanding and leveraging the inner dialogue of the target audience, nonprofits can significantly enhance their marketing effectiveness, fostering deeper connections and driving meaningful actions.

3. The Lighthearted Segment: Visiting the Green Market

Listener's Fun Question: Dave from Baltimore poses a whimsical question: “Do you ever leave your house on the weekend?” (00:12:00) This prompts Jay to share his recent experience visiting a new green market near his residence in Boca Raton, Florida.

Jay's Anecdote: Jay humorously recounts his weekend venture, detailing the eclectic array of stalls he encountered:

• Lavender Products: “Lavender, like, everything. Lavender honey and lavender body butter and dog biscuits. I'm like, what the hell's going on?” (00:13:10)

• Mushroom Booths: Expressing his skepticism, Jay shares, “If I buy this, I am so scared that my head's going to explode... turning into a psychedelic whatever” (00:14:30)

• Handmade Soaps: Discussing the unconventional soaps, he remarks, “These weird colors and shapes” and his hesitation to purchase, “I don't want to buy their soap, but if they look like they got their act together...” (00:16:00)

• Crystals and Healing Stones: Jay reflects on his ambivalence towards the mystical, saying, “I just love talking to these people... I don't know anything about the stones” (00:17:20)

Personal Insights: Through his narrative, Jay illustrates the importance of authenticity and personal connection, even in non-marketing contexts. His candid observations serve as a metaphor for marketing strategies—highlighting the need to understand and relate to diverse audiences.

Engagement with the Audience: Jay encourages listeners to engage by sharing their experiences, albeit in a humorous and lighthearted manner, reinforcing the podcast's blend of practical advice and relatable content.

4. Closing Remarks

While Jay wraps up the episode with standard podcast fare, such as calls to subscribe and leave reviews, the core content remains focused on providing actionable marketing strategies tailored to various industries and enriching the listener experience with personal stories.

Notable Quotes:

• On Universal Applicability of Marketing Tips:

  “99% of the time, everything that I talk about applies to everybody.” — Jay Schwedelson (00:03:20)

• On Inner Dialogue CTAs:

  “What is the person that you are marketing to thinking about inside? What are they really trying to solve for?” — Jay Schwedelson (00:04:45)

• On Nonprofit CTAs:

  “What would you sooner click on donate or I'll give a month of clean water, right?” — Jay Schwedelson (00:07:50)

• On B2B Healthcare CTAs:

  “Convince me this is worth it.” — Jay Schwedelson (00:09:15)

Key Takeaways:

1. Inner Dialogue Marketing: Tailoring CTAs to reflect the internal conversations and motivations of your audience can significantly enhance engagement and conversion rates across all industries, including nonprofits.

2. Humanizing Marketing Efforts: Moving away from generic, business-focused messaging to personalized, person-centric communication helps in cutting through the noise and building genuine connections.

3. Adaptability Across Sectors: The principles discussed are versatile and can be adapted to fit various sectors, proving that effective marketing often transcends industry boundaries.

4. Engagement Through Storytelling: Incorporating personal stories and relatable experiences can make marketing discussions more engaging and memorable for listeners.

By implementing these strategies, marketers—regardless of their field—can elevate their campaigns, foster stronger relationships with their audiences, and achieve remarkable results.