Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson | Ep. 362"

Release Date: June 20, 2025
Presented By: Marigold
Host: Jay Schwedelson
Episode Title: Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP

Introduction

In episode 362 of "Do This, NOT That!" hosted by Jay Schwedelson and presented by Marigold, Jay delves into common marketing misconceptions that hinder effective strategies. Through insightful analysis and recent studies, Jay debunks three prevalent marketing myths, offering actionable advice to enhance marketing performance. This episode is a must-listen for marketers seeking to refine their approaches and achieve better engagement and results.

Myth 1: Posting Links on LinkedIn Reduces Post Circulation

Timestamp: [00:02] – [04:50]

Overview: Jay challenges the long-held belief that including external links in LinkedIn posts negatively impacts their circulation and engagement. Traditionally, marketers have avoided placing links directly in posts out of fear that LinkedIn's algorithm would deprioritize such content.

Key Points:

• Study by Metricool: Analyzing over 577,000 LinkedIn posts from 48,000 company and personal pages, the study revealed that posts containing external links actually garnered 13% higher engagement and 4.9% more views compared to those without links.

• Jay's Personal Experiment: Motivated by the study's findings, Jay tested this on his own LinkedIn page by including a YouTube link in a post. Contrary to his expectations, the post performed exceptionally well, validating the study's results.

• Algorithm Insights: Jay posits that the LinkedIn algorithm isn't penalizing posts with links; rather, he suggests that the perceived decrease in performance is due to the nature of links diverting users away from LinkedIn's platform.

Notable Quotes:

• "Posts with links have higher engagement, 13% higher engagement when a post has links in it." ([02:30])
• "The algorithm and LinkedIn are not penalizing you for putting a link in your post. The post itself is penalizing itself." ([04:10])

Actionable Advice:

• Test the Strategy: Marketers should consider incorporating links into their LinkedIn posts and monitor engagement metrics.
• Understand Audience Behavior: Recognize that LinkedIn users anticipate on-platform content, and external links should add value rather than detract from user experience.

Myth 2: Resending Emails to Non-Openers Hurts Deliverability

Timestamp: [04:51] – [09:50]

Overview: The second myth addressed is the belief that resending emails to recipients who did not open the initial message can harm deliverability and increase the likelihood of emails being marked as spam.

Key Points:

• Counter Evidence: Jay highlights substantial data disproving this myth, emphasizing that resending to non-openers can significantly improve overall click-through rates by approximately 15%.

• Behavioral Insights: Non-openers often miss the initial email due to being busy rather than disinterested. A second attempt can capture the attention of these individuals who are still interested in the content.

• Best Practices for Resending:

  • Different Subject Line: Use a distinct subject line for the resend to differentiate it from the original email. Examples include “Oops, you missed this!” or “In case you didn’t see this...”.
  • Vary Sending Time: Send the resent email at a different time of day to reach recipients who may have been unavailable during the first send.
  • Segment Your Audience: Treat openers and non-openers differently to tailor the approach based on their engagement behavior.

Notable Quotes:

• "Your net click through rates the overall amount of clicks that you get when you combine your first send to your second send go up by about 15%." ([06:20])
• "The critical thing when you resend to non openers is you need a different subject line." ([08:45])

Actionable Advice:

• Implement Resend Strategies: Don’t hesitate to resend emails to non-openers using varied subject lines and sending times.
• Monitor Deliverability: While concerns about deliverability are largely unfounded when best practices are followed, always keep an eye on your email performance metrics.

Myth 3: Repeating Content on Social Media is Harmful

Timestamp: [09:51] – [14:50]

Overview: The final myth debunked revolves around the fear of appearing repetitive by reposting content on social media platforms. Many marketers avoid reposting under the assumption it signals a lack of creativity or content scarcity.

Key Points:

• Gary Vaynerchuk’s Success: Jay references Gary Vaynerchuk, who effectively repeats content across various platforms, demonstrating that strategic repetition can lead to substantial engagement.

• Average Social Media Reach: With an average reach of only 7 to 10% per post, repeating high-performing content can maximize visibility and engagement over time.

• Jay’s Company Strategy: His team follows a six-month content cycle, reposting any content that performed well within that period daily. This approach ensures consistent engagement without exhausting the audience.

Notable Quotes:

• "On average on social media, regardless of platform, you're only going to reach about 7 to 10% of your followers." ([12:30])
• "If you think you're being repetitive, you're not. You're just being ridiculous if you're not actually posting again." ([14:10])

Actionable Advice:

• Adopt a Content Recycling Strategy: Identify top-performing content and schedule periodic reposts to maintain visibility and engagement.
• Customize Posts for Each Platform: While reposting, tailor the content to fit the nuances of each social media platform to keep it fresh and relevant.

Conclusion

Jay Schwedelson's episode effectively dismantles three major marketing myths that can constrain marketers' strategies. By leveraging recent studies and practical experiments, Jay provides compelling evidence and actionable strategies to enhance engagement and performance across LinkedIn, email marketing, and social media platforms. Marketers are encouraged to challenge preconceived notions, experiment with these insights, and adopt data-driven approaches to achieve superior results.

Final Takeaways:

• Challenge Conventional Wisdom: Always question widely accepted marketing beliefs and seek evidence-based strategies.
• Embrace Testing: Implement the discussed tactics and monitor their impact to tailor strategies to your unique audience.
• Consistency is Key: Whether it's posting links on LinkedIn, resending emails, or repeating content, consistency backed by data can lead to significant marketing successes.

For more actionable marketing tips and strategies, subscribe to "Do This, NOT That!" and join Jay Schwedelson on his journey to marketing mastery.