Podcast Summary: Episode 345 – "3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP"

Title: Do This, NOT That: Marketing Tips with Jay Schwedelson
Host: GURU Media Hub
Episode: 345
Release Date: May 30, 2025
Sponsored By: Marigold

Introduction

In Episode 345 of "Do This, NOT That," hosted by Jay Schwedelson and presented by Marigold, listeners are introduced to three unconventional yet highly effective marketing growth hacks. Jay emphasizes the importance of experimenting with new tactics to continuously enhance marketing strategies.

1. LinkedIn Engagement Boost: "Waking the Dead"

Timestamp: [00:00:45]

Jay introduces the first tactic aimed at increasing engagement on LinkedIn by revitalizing old posts—a strategy he creatively terms "waking the dead."

Strategy Overview:

• Action: Deliberately revisit and comment on your own LinkedIn posts that are aged between three months to two years.
• Purpose: Reactivates the post, signaling LinkedIn's algorithm to circulate it more prominently within your network.
• Enhancement: Tagging relevant connections in these comments to boost visibility and interaction.

Implementation Tips:

• Comment thoughtfully, providing updates like “This is still true” or “We’ve since adopted a new approach.”
• Tagging ensures notifications are sent to connections, prompting them to revisit and engage with the post.

Results: Jay conducted a test across 50 LinkedIn accounts, observing a 20% increase in profile views and a 25% rise in overall account engagement for company pages.

Notable Quote:

“By simply going back to your old posts and commenting on them, you can increase your profile views and overall engagement by up to 25% for company pages.”
— Jay Schwedelson [00:04:15]

2. Instagram Reels Sharing Hack

Timestamp: [00:10:30]

The second growth hack focuses on maximizing the reach and engagement of Instagram Reels, recognized as the platform's premier content format.

Strategy Overview:

• Action: Share your newly posted Reel within the first 30 minutes of its release to 20 different people.
• Customization: Accompany each share with a unique comment to avoid appearing as spam or bot activity.

Implementation Tips:

• Personalize each message, such as “I thought you’d love this one!” or “This reel is right up your alley.”
• Limit sharing to 20 individuals to maintain authenticity and prevent algorithmic penalties.

Results: Research by World Data Research indicated that this method can increase overall engagement on your Reel by over 40% compared to not employing this tactic.

Notable Quote:

“Sharing your Reel to 20 different people with unique comments can boost your engagement by over 40%. It’s about creating micro-ambassadors for your content.”
— Jay Schwedelson [00:16:50]

3. Email Marketing Trick: First Name Only Subject Lines

Timestamp: [00:22:10]

The third tactic delves into email marketing, specifically optimizing subject lines to enhance open rates.

Strategy Overview:

• Action: Use only the recipient’s first name in the email subject line, devoid of any additional text.
• Context: Originally an accidental strategy during a campaign aimed at personalization, leading to unexpected success.

Implementation Tips:

• Ensure the first name is accurately captured to avoid errors.
• Use this tactic sparingly to maintain its effectiveness and prevent desensitization.

Results: Jay reports a 25% increase in open rates when subject lines comprised solely the recipient’s first name, based on tests conducted with both consumer and business clients.

Notable Quote:

“Just placing a person’s first name in the subject line lifted our open rates by over 25%. Sometimes, simplicity truly pays off.”
— Jay Schwedelson [00:27:45]

Conclusion

Jay Schwedelson wraps up the episode by reiterating the effectiveness of these unconventional tactics. He encourages marketers to experiment with these strategies to discover new avenues for engagement and growth. Emphasizing that marketing is an ever-evolving field, Jay advocates for continuous testing and adaptation to stay ahead in the competitive landscape.

Final Thought:

“Marketing is never about sticking to one thing. It’s about exploring these little tricks and tactics that can make a significant difference.”
— Jay Schwedelson [00:35:00]

Note: This summary focuses solely on the content-rich segments of the podcast, omitting advertisements, personal anecdotes, and promotional segments to provide a clear and concise overview of the key marketing strategies discussed.