Podcast Summary: "Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨"

Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Host: GURU Media Hub
Episode: 415
Date: September 19, 2025

Episode Overview

This lively "Ask Us Anything" episode explores three actionable ChatGPT tricks for marketers and dives into a light-hearted debate about where Jay would rather live—Guam, San Francisco, or somewhere unexpected like Japan. Jay blends practical marketing advice with his signature comedic, self-deprecating style, making the episode both informative and entertaining.

Key Discussion Points & Insights

1. Three Essential ChatGPT Tricks for Marketers

[01:45 – 14:05]

A. Always Verify Data Returned by AI

• Issue: ChatGPT frequently "hallucinates," inventing stats or facts that look convincing but aren't real.
  • "On average, about half the stuff that you get back from ChatGPT is just made up. It's just completely made up." — Jay [03:09]
• Jay's Solution:
  • Always prompt for verified answers that are 100% not inferred, and require exact source.
  • Simply add: "Only give me verified answers that are 100% not inferred and provide exact source" to your prompt, so the AI doesn't feed you fictional content.

B. Let ChatGPT Write Your Prompts

• Problem: Most people struggle to craft the "perfect prompt."
  • "Stop trying to create the best prompt and ask ChatGPT what is the best prompt." — Jay [06:04]
• Jay's Hack:
  • Tell ChatGPT what you want to accomplish, and ask it to write you the perfect prompt (giving format, wording, and style).
  • Example: "I want to do X. Write me the perfect ChatGPT prompt for this."

C. Always Specify a Timeframe in Your Prompts

• Insight: ChatGPT gives outdated statistics unless you request current info.
  • "If you don't put a time period in your prompt, the data you get back ... is at least 12 months old." — Jay [08:46]
• Trick:
  • Specify exact timeframes for data (e.g., "last 7 days", "last 60 days", "in the last 12 months").
  • Example prompt: "Show me the top five pop culture trends in the last seven days."
• Reason: Otherwise, you'll get old, possibly irrelevant data—especially critical in marketing where things change quickly.

2. Ridiculous Questions: Would Jay Move to Guam or Japan?

[15:10 – 23:45]

Jay's Thoughts on Guam vs. San Francisco

• Jay admits he's never been to Guam and couldn't find it on a map:
  • "If you forced me and said, where is Guam? ... I would give it a 0% chance I could find Guam." — Jay [16:20]
• San Francisco is a no-go, not for the city itself, but due to personal preference.

Where Jay Would Not Want to Live

• Avoids any place defined by pop culture references, e.g.:
  • Scranton, PA: "Because then anytime people visit or they ask you where you're from and you say I'm from Scranton, Pennsylvania. Like oh, are you friends with Jim or Pam from The Office?" [17:45]
  • Roswell, NM: Too many alien references on diner menus.

Why Jay Loves Japan

• Jay reveals he would most like to live in Japan, citing:
  • Social customs: "Nobody talks to each other. Amazing. ... They will not talk to you. Amazing." [19:40]
  • Unusual vending machines: "You can get like ramen soup or a tie if you're missing a tie or underwear. Their vending machines are wild." [20:02]
  • High-tech toilets: "They have, you know, all these buttons. You could, you know, warm your toilet seat. ... It plays music if you want it to." [20:27]
  • Sensible portion sizes: "The portion sizes are like for a human. They're not for a cow." [21:00]
• Wraps up with his trademark humor: "Let's all move to Japan." [21:58]

Notable Quotes & Memorable Moments

• "On average, about half the stuff that you get back from ChatGPT is just made up." — Jay [03:09]
• "Stop trying to create the best prompt and ask ChatGPT what is the best prompt." — Jay [06:04]
• "If you don't put a time period in your prompt, the data you get back ... is at least 12 months old." — Jay [08:46]
• "If you forced me and said, where is Guam? ... I would give it a 0% chance I could find Guam." — Jay [16:20]
• "Nobody talks to each other. Amazing." — Jay (on Japan) [19:40]
• "Let's all move to Japan." — Jay [21:58]

Important Timestamps

• 01:45 — Start of ChatGPT tricks segment
• 03:09 — On hallucinations and verifying stats with ChatGPT
• 06:04 — Trick: Ask ChatGPT to write your prompt
• 08:46 — Why you must specify a date range
• 15:10 — Ridiculous question segment: Guam or San Francisco?
• 19:40 — Why Jay wants to move to Japan

Episode Takeaways

• Always demand verified, non-inferred info from ChatGPT and require a source—especially for marketing stats.
• Let ChatGPT write your prompt for you for best results.
• Time-bound your prompts to avoid outdated information.
• Jay would choose Japan over any trope-filled US city, for reasons both personal and (humorously) practical.

Tone: Energetic, irreverent, practical, and always anchored by Jay's relatable marketing wisdom and quick wit.
For listeners: Actionable, easy-to-apply AI/marketing tips, and a good laugh—no prior episode required!