Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson

Host: Guru Media Hub
Episode: Ask Us ANYTHING: Worst Trash TV of 2025, No Mercy 🍿 | Ep. 468
Date: December 23, 2025

Episode Overview

This episode of "Do This, NOT That" is an Ask Us Anything special, where host Jay Schwedelson fields both a serious marketing question and a lighthearted, personal inquiry from listeners. The discussion covers actionable new tactics for marketers using ChatGPT 5.2 and, in true podcast tradition, closes on a humorous rant about the worst "trash TV" releases of 2025. The tone is energetic, witty, and practical, blending strategic advice with fun, relatable commentary.

Key Discussion Points & Insights

1. Quick Intro & Podcast Format

• Jay reminds listeners that each episode is concise and includes one work and one ridiculous question from listeners.
  • Tone: Casual and playful.

2. Ridiculous Story: "Answer the Phone Like Buddy the Elf Day"

Timestamps: 00:01 - 02:23

• Jay opens with a funny experience about learning of the fake holiday, "Answer the Phone Like Buddy the Elf Day":
  • Called his doctor’s office and was greeted with, “Buddy the Elf, what’s your favorite color?”
  • Jay’s candid reaction: “I just want to make an appointment. I felt bad because I wasn’t in the…mindset of, ha. This is so funny. So cute. I was in the mindset of, can I make an appointment?” (01:31)
  • Memorable Moment: Jay’s confusion and deadpan delivery sets a humorous tone.

3. Listener Marketing Question: Is ChatGPT Still the Top Dog?

(Will from Charlotte)
Timestamps: 02:24 - 11:15

a. The New AI Landscape

• Jay’s stance: Don’t stick to a single tool—use the best AI for the purpose:
  • “I don’t think you should be a one-trick pony with your AI tools.” (03:24)
  • Prefers Claude for writing, Gemini for current research, ChatGPT for analysis.

b. What’s New in ChatGPT 5.2?

• Major upgrade lately from 5.1 to 5.2—but no user action is required:
  • “There’s something different in 5.2, radically different that relates to marketing tactics that you can leverage that 5.1 couldn’t do.” (04:02)

c. Realistic Human Behavior Simulation

• ChatGPT 5.2 is strong at simulating how humans might react in real scenarios, e.g., how a post appears in a busy social feed.
  • “ChatGPT 5.2 can really simulate what will happen when your post appears in somebody’s feed.” (04:50)
  • Useful for:
    • Uploading a post and asking ChatGPT to simulate pauses/scrolls in a LinkedIn or Instagram feed.
    • Gaining insight into micro-pause behavior and what grabs user attention.

d. Game-Changing A/B Test Prediction

• Jay shares a real experiment: Uploaded 50 email campaign A/B tests (without results) into ChatGPT 5.2.
  • “We uploaded these AB tests to the newer version of ChatGPT…how good is ChatGPT now in being able to predict the winner of an AB test without the test actually occurring?” (06:40)
  • Results: ChatGPT 5.2 predicted the real-life winner—89% accuracy.
    • “It picked the actual one that we know for a fact actually did win.” (08:02)
• Practical takeaway for marketers:
  • Before running your A/B test, feed the options and context into ChatGPT 5.2 for likely results.
  • Jay stresses: “I would be messing around with that right now if you haven’t, because it’s very different than the ChatGPT from a few weeks ago.” (10:56)

Actionable Takeaways:

• Use multiple AI tools for different marketing needs.
• Leverage ChatGPT 5.2’s predictive abilities to enhance content and A/B testing.
• Provide full context—audience, goal, etc.—for best results.

4. Ridiculous Question: What’s the Worst Trash TV of 2025?

(Sarah from Detroit)
Timestamps: 11:16 – 17:38

Jay enthusiastically embraces his love for terrible TV while delivering scathing (and funny) takes on this year’s worst new shows.

a. Top Contenders for 2025’s Worst Trash TV:

• The Baldwins (TLC)

  • Jay’s verdict: “Impossible. I don’t know. Hilaria Baldwin is very difficult. She’s, I find her annoying. I know that’s terrible to say, but I do. So the Baldwins on TLC was just a weird show.” (12:55)

• With Love, Megan (Streaming)

  • Meghan Markle’s lifestyle show is a hard pass.
  • “She wants to be like Martha Stewart…it’s nails on a chalkboard. She…makes a fruit plate and she acts like she accomplished something. I think any 7 year old could make a better fruit plate than her.” (13:38)
  • “I can’t even believe that it got made. It is absolutely not good.” (14:00)

• And Just Like That, Season 3 (HBO Max)

  • Despite his admiration for Sarah Jessica Parker:
    • “Season three…was unwatchable. I watched the whole thing. It was unwatchable. I’m very sorry to say that. I’m glad it’s over because it couldn’t go on any longer.” (14:33)

• Selling the OC (Netflix)

  • Makes a clear distinction:
    • “Selling Sunset is a great show. They should not have done Selling the OC. The cast stinks. The show stinks. It all stinks. What are we talking about?” (15:16)

b. Self-Aware, Relatable Humor

• Jay pokes fun at his own questionable TV habits:
  • “You’re probably like, is he real? Does he really watch this garbage? Yes, I do. And you can leave in the comments what I should be watching because clearly I have no taste.” (15:54)

Notable Quotes & Memorable Moments

• “I just want to make an appointment. I felt bad because I wasn’t in the…mindset of, ha. This is so funny. So cute. I was in the mindset of, can I make an appointment?” (01:31)
• “I don’t think you should be a one-trick pony with your AI tools.” (03:24)
• “ChatGPT 5.2 is really good at being able to analyze this idea of micro pause behavior and it will give you back a legit review of if it’s a plausible piece of content and why, and if it’s not and why.” (05:14)
• “We uploaded these AB tests…and 89% of the time it was right.” (08:02–08:14)
• “Selling Sunset is a great show. They should not have done Selling the OC. The cast stinks. The show stinks. It all stinks.” (15:16)
• “Yes, I do [watch trash TV]. And you can leave in the comments what I should be watching because clearly I have no taste.” (15:54)

Important Timestamps

• 00:01–02:23: Buddy the Elf fake holiday anecdote
• 02:24–11:15: Deep dive into ChatGPT 5.2, how to use it, and A/B testing success
• 11:16–17:38: Jay’s “Worst Trash TV of 2025” picks, with commentary

Conclusion

This episode combines Jay’s marketing expertise with his signature humor, giving listeners practical, up-to-the-minute tactics (notably about ChatGPT’s new capabilities) and cementing the host’s reputation for both sharp insight and relatable authenticity. A must-listen for marketers looking to embrace AI—and anyone looking for a laugh about the year’s most regrettable television.