Podcast Summary: Ep. 233 - GUEST: SECRETS to Turning Employees into STARS and CONTENT MARKETING TIPS 🔥 FOUNDER AMP Creative: Morgan J Ingram
Podcast Information:
- Title: Do This, NOT That: Marketing Tips with Jay Schwedelson | Presented By Marigold
- Host: GURU Media Hub
- Episode: 233
- Guest: Morgan J Ingram, Founder & CEO of AMP Creative (160,000 LinkedIn Followers)
- Release Date: December 6, 2024
Introduction
In Episode 233 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," hosted by GURU Media Hub, marketing expert Morgan J Ingram joins Jay Swedelson and the co-host to delve into transformative strategies for leveraging internal influencers within organizations. Morgan, renowned for his impressive LinkedIn following and leadership at AMP Creative, shares actionable insights on turning employees into content creators and enhancing content marketing effectiveness.
Morgan Ingram’s Journey in Content Creation
Starting Accidental Content Creation ([01:25])
Morgan recounts his unexpected entry into content creation:
“It was an accident for sure. It was not intentional. So I started creating content in 2016 on LinkedIn... I was just one of those people was like, all right, cool, I'll do it.” ([01:39])
Facing early skepticism, Morgan persisted by documenting his day-to-day activities without overstepping his experience level, establishing authenticity and relatability from the outset.
Leveraging Internal Influencers within Organizations
Identifying and Empowering Internal Talent ([04:16])
Morgan emphasizes the untapped potential within companies to harness employee expertise for content creation:
“You need to identify the people internally. That could be what we call the subject matter experts... You need to talk to that person internally, those people internally, and say, hey, who first and foremost wants to create content.” ([05:00])
Using the example of a plumbing company successfully running a YouTube channel, he outlines a practical approach to initiating internal influencer programs by categorizing content distribution into video, writing, and audio channels.
Addressing Company Concerns in Employee Influencer Strategies
Balancing Individual and Company Branding ([07:04])
Addressing concerns about individual employees overshadowing the company brand, Morgan provides reassurance and strategic advice:
“The person's expertise and skill is most likely actually happening on calls... Maximize the time that you have with this person because it's going to be reciprocal. You help them build their brand, ultimately it will come back and help build your brand.” ([07:25])
He advocates for investing in employees’ personal brands as a means to enhance the company's overall reputation and reach.
Developing a System with Multiple Content Creators
Creating a Resilient Content Ecosystem ([09:17])
To mitigate risks associated with employee turnover, Morgan suggests establishing multiple content lanes:
“We have three lanes of content creation... If the video person goes away, typically your audio person could probably step up and do that.” ([09:17])
By diversifying content creators across video, writing, and audio, organizations can maintain consistency and adaptability in their content strategies.
Common Pitfalls in Content Marketing and How to Avoid Them
Overcoming Stale and Unengaging Content ([11:19])
Morgan identifies three key areas where companies often falter:
- Corporate Jargon: “Are you talking in corporate talk?... you're not even communicating with the audience. It's very stale.” ([11:19])
- Weak Hooks and Irrelevant Topics: “Is the hook good?... Does the audience care about what you're talking about?” ([11:19])
- Content Length and Placement: “What's the length of that video and where are you putting it?” ([11:19])
He advises businesses to adopt a more conversational tone, ensure relevance to their audience, and optimize content length and distribution channels to enhance engagement.
The Importance of Personality-led Marketing in the AI Era
Embracing Authenticity Over AI-Generated Content ([13:37])
In the face of increasing AI-generated content, Morgan underscores the necessity of personality-led marketing:
“AI is that most people will just rely on AI to be a genie and say, here's our posts. So they write their scripts in AI... But you gotta get away from that.” ([13:37])
He argues that authentic, personality-driven content fosters genuine connections, which are increasingly valued in a landscape saturated with generic AI content.
Public Speaking Tips from Morgan Ingram
Secrets to Engaging Public Speaking ([15:26])
Morgan shares his strategies for effective public speaking:
- Set Clear Expectations: “Set it up with the expectations of what people are going to get out of it.” ([15:26])
- Break Down Content into Manageable Points: “Here are the three things that you need to do during this talk...” ([16:00])
- Eliminate Psychological Barriers: “Get rid of the podium... I immediately get in the audience.” ([16:15])
- Interactive Engagement: “Create motion throughout my talks... call out people.” ([16:30])
- Utilize Pauses Effectively: “You need to be really good at pausing so people can reflect.” ([16:50])
These techniques foster a conversational atmosphere, making the audience feel involved and ensuring key messages are effectively conveyed and retained.
Conclusion: Engaging with Morgan Ingram and AMP Creative
As the episode wraps up, Morgan directs listeners to connect with him and explore AMP Creative’s offerings:
“If you want to see what we're doing and my post where I'm the most active, I'm on LinkedIn. Morgan J. Ingram. And then if you want to see the work that we are doing with executives and also founders to create this credible content that converts, check out amp Creative IO.” ([18:17])
Listeners are encouraged to engage with Morgan on LinkedIn and visit AMP Creative’s website to leverage their expertise in building credible, conversion-focused content.
Key Takeaways:
- Start Early with Content Creation: Authenticity matters more than tenure.
- Leverage Internal Expertise: Turn employees into content creators to enhance brand trust.
- Diversify Content Channels: Ensure resilience by spreading content creation across multiple formats.
- Avoid Common Content Mistakes: Use engaging hooks, relatable language, and appropriate content lengths.
- Emphasize Personality-led Marketing: Stand out in the AI era by fostering genuine human connections.
- Enhance Public Speaking Skills: Engage the audience through clear expectations, interaction, and effective pacing.
Notable Quotes:
- Morgan Ingram ([01:39]): “I started creating content... my journey of creating content was just documenting what I was doing.”
- Morgan Ingram ([07:25]): “Maximize the time that you have with this person because it's going to be reciprocal. You help them build their brand, ultimately it will come back and help build your brand.”
- Morgan Ingram ([13:37]): “AI is that most people will just rely on AI to be a genie and say, here's our posts. So they write their scripts in AI... But you gotta get away from that.”
Connect with Morgan Ingram:
- LinkedIn: Morgan J. Ingram
- AMP Creative: amp Creative IO
Sponsor: Marigold
A massive thank you to our sponsor, Marigold! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Trusted by American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University, Marigold offers the perfect solution to grow your business regardless of size.
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