Podcast Summary: Ep. 234 - 48% INCREASE IN CLICK-THROUGHS! [Use SPOTIFY WRAPPED Method in your MARKETING] 🧠 FAMILY DEBRIEF after people leave! 🫢 Jay’s SCOOP

Host: Jay Schwedelson
Presented By: Marigold
Release Date: December 6, 2024
Platform: GURU Media Hub

Introduction

In Episode 234 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," hosted by Jay Schwedelson and presented by Marigold, listeners are immersed in cutting-edge marketing strategies designed to enhance engagement and drive results. The episode primarily focuses on leveraging the highly successful Spotify Wrapped model to boost email marketing performance, culminating in a noteworthy 48% increase in click-through rates (CTR).

Leveraging Spotify Wrapped in Marketing

Understanding Spotify Wrapped

Jay begins by introducing the concept of Spotify Wrapped, Spotify’s annual feature that provides users with a personalized summary of their listening habits over the year. This feature not only engages users but also encourages social sharing, thereby amplifying Spotify’s reach organically.

Applying Spotify Wrapped to Marketing

Building on this, Jay explains how marketers can adopt a similar "recap style" approach to their campaigns. By creating personalized summaries for customers or prospects, businesses can significantly enhance engagement. Jay emphasizes that such recaps tap into the consumers' desire for personalization and reflection, making the content more relatable and shareable.

Notable Insight:

"Recap Style content drives a 48% higher average click through rate within email marketing versus standard content offers in December and January." – Jay Schwedelson [04:15]

Types of Recap Content and Their Impact

Jay outlines various types of recap content that marketers can implement:

1. Customer Relationship Success Recap:

   • Example: "We've had 12 calls this year, optimized three websites, launched four new products, and increased pipeline by over 400%."
   • Benefit: Reinforces the value of the relationship and highlights achievements, making customers feel appreciated and engaged.

2. Content Consumption Recaps:

   • Example: "You've downloaded nine pieces of content this year, but you missed our most popular one, the Ultimate Guide to Whatever."
   • Benefit: Encourages further engagement by reminding users of valuable content they haven’t yet explored.

3. Engagement Recaps:

   • Example: "You've attended three of our webinars this year. The top takeaway was personalization boosting conversion rates. Watch the replay of the one webinar you missed."
   • Benefit: Drives users back into the sales funnel by highlighting past interactions and offering new opportunities to engage.

4. Customer Support Highlights:

   • Example: "We've solved 18 support tickets for you this year with an average response time of 3 hours. Need help with anything else before the year ends?"
   • Benefit: Showcases the efficiency and reliability of customer support, reinforcing trust and satisfaction.

Broader Applications on Social Media

Jay expands on how the Spotify Wrapped methodology can be utilized beyond email marketing, particularly on social media platforms:

1. Social Media Engagement Reviews:

   • Example: Sharing top-performing LinkedIn posts to demonstrate what resonates with the audience.
   • Benefit: Encourages followers to engage with successful content, fostering a deeper connection.

2. Top Client Project Showcases:

   • Example: Highlighting the three most successful projects completed over the year.
   • Benefit: Serves as social proof of expertise and reliability, attracting potential clients.

3. Feedback and Insights Compilation:

   • Example: Aggregating top reviews and testimonials into a digestible format.
   • Benefit: Enhances credibility and showcases customer satisfaction, enticing new prospects to engage.

Practical Implementation Strategies

Jay provides actionable strategies for implementing recap-style content effectively:

• Hyper-Personalization: Utilize customer data to create tailored recaps that reflect individual interactions and preferences.
• Visual Appeal: Design colorful and engaging summaries similar to Spotify Wrapped to capture attention and encourage sharing.
• Strategic Timing: Deploy recap content during peak engagement periods, such as end-of-year seasons, to maximize impact.
• Call to Action: Incorporate clear and compelling CTAs within recaps to guide recipients toward desired actions, such as watching a webinar replay or downloading new content.

Conclusion and Takeaways

Jay concludes the episode by reiterating the transformative potential of adopting the Spotify Wrapped model in marketing strategies. By focusing on personalized, recap-style content, marketers can significantly boost engagement and click-through rates, ultimately driving better business outcomes.

Key Takeaways:

• Personalization is Paramount: Tailored content resonates more deeply with audiences, increasing engagement.
• Recap Style Enhances Performance: Implementing recap-style content can lead to substantial improvements in email CTR.
• Data-Driven Strategies: Leveraging customer data to inform recap content ensures relevance and effectiveness.
• Broadened Application: Recap methodologies are versatile and can be effectively used across various marketing channels, including social media.

Notable Quotes

• Jay Schwedelson [04:15]:
  "Recap Style content drives a 48% higher average click through rate within email marketing versus standard content offers in December and January."

• Jay Schwedelson [06:45]:
  "Loyalty is everything. Over 70% of people say they're willing to pay more for brands they love. That is when you have a loyalty program."

Final Thoughts

Episode 234 of "Do This, NOT That" offers invaluable insights into modern marketing tactics, particularly the innovative application of the Spotify Wrapped method. By embracing personalized, recap-style content, marketers can unlock significant engagement boosts and drive meaningful interactions with their audiences. Whether you're looking to enhance your email campaigns or amplify your social media presence, Jay Schwedelson's expert advice provides a clear roadmap to achieving marketing excellence.

Additional Resources Mentioned:

• Marigold Email Platform: Enhance your email marketing with Marigold’s relationship marketing solutions. meetmarigold.com
• CertifiedGuru.com: Access free email marketing certification and resources. certifiedguru.com
• GuruEvents.com: Join free virtual marketing events featuring top industry experts. guruevents.com