Podcast Summary: Ep. 235 - PARIS HILTON?🦩 LinkedIn CHANGE! 🧐 GROK? NEW FREE AI TOOL? 'Q1' Trends...✔️What’s Up THIS WEEK

Release Date: December 10, 2024

In Episode 235 of "Do This, NOT That: Marketing Tips with Jay Schwedelson" presented by Marigold, hosted by GURU Media Hub, Jay Swedelson delivers a concise yet impactful overview of the latest developments in business, marketing, and pop culture. This episode, titled "PARIS HILTON?🦩 LinkedIn CHANGE! 🧐 GROK? NEW FREE AI TOOL? 'Q1' Trends...✔️What’s Up THIS WEEK," offers marketers actionable insights and trends to stay ahead in the competitive landscape.

1. X's New AI Chatbot: Grok Goes Public

Timestamp: [00:40]

The episode kicks off with an exciting update about X (formerly Twitter) expanding access to its AI chatbot, Grok. Initially exclusive to premium users, Grok is now available to all users, marking a significant shift in X’s AI strategy.

Quote:

“This Grok AI chatbot is really, really good and you need to mess around with it.” – Speaker B [00:40]

Key Points:

• Accessibility: Grok is now accessible to all X users, not just those with premium subscriptions.
• Functionality: Grok operates similarly to ChatGPT, allowing users to ask questions and receive sourced answers.
• Recommendation: Marketers are encouraged to explore Grok to leverage its capabilities for enhancing their strategies.

2. LinkedIn's Latest Update: Video View Counts Visible

Timestamp: [00:40]

LinkedIn has rolled out a new feature on its mobile app that displays the number of views each video receives, applicable to both brand and individual pages. This transparency provides deeper insights into content performance.

Quote:

“You may be following somebody that has a zillion followers and they just don't get a lot of views.” – Speaker B [00:40]

Implications:

• Brand Accountability: High-profile brands like Oracle, which has 10 million followers, may find it embarrassing if their videos garner low views, potentially leading them to invest more in paid promotions.
• Influencer Marketing: B2B influencers might reconsider the value of paid views, as the visibility of view counts could influence their credibility and engagement strategies.
• Strategy Adjustment: Marketers may need to reassess their content strategies on LinkedIn to improve organic reach and engagement metrics.

3. Pinterest Predicts 2025: Unveiling Upcoming Trends

Timestamp: [00:40]

Pinterest has released its annual "Pinterest Predicts" report for 2025, highlighting a list of trends with an 80% accuracy rate. This foresight is invaluable for content creators, designers, and businesses aiming to stay ahead of the curve.

Notable Trends Discussed:

• Cherry Coated: Expect an infusion of cherries into makeup menus and mood boards, with searches for "Cherry Vibe" up by 325% and "dark cherry red" up by 235%.
• Pickles: A surprising trend where Gen Z and Millennials are embracing pickles in various forms, including pickle cakes, pickle de gallo, pickle fries, and even pickle margaritas, with the latter seeing a 100% increase in search volume.

Quote:

“According to Pinterest own data, 80% of the things that they predict will become big trends actually go on to become big trends.” – Speaker B [00:40]

Actionable Advice:

• Early Adoption: Marketers and creators should incorporate these predicted trends into their products and content to attract and engage their target audiences.
• Creative Integration: Utilizing unique elements like cherries and pickles can differentiate brands and resonate with trend-conscious consumers.

4. Email Marketing Subject Line Trends: Maximizing Open Rates

Timestamp: [00:40]

Subject line strategies are evolving, with new phrases gaining traction to boost email open rates in both B2B and consumer segments.

Key Trends:

• B2B Email Marketing: The inclusion of "Q1" at the beginning of subject lines has entered the top 10 phrases, effectively increasing open rates by tapping into the audience’s interest in quarterly activities and forecasts.

  Quote:

  “If you haven't tested Q1 at the start of your subject line, that's giving a boost.” – Speaker B [00:40]

• Consumer Email Marketing: The phrase "almost gone!" with an exclamation mark has ascended into the top five subject lines, leveraging urgency and scarcity to drive engagement, especially during the holiday shopping season.

  Quote:

  “We're all very deep into holiday purchasing and you want to know what's almost gone.” – Speaker B [00:40]

Recommendations:

• A/B Testing: Marketers should experiment with these phrases in their subject lines to determine their effectiveness within their specific audiences.
• Seasonal Relevance: Aligning subject lines with current trends and consumer behaviors can significantly enhance email campaign performance.

5. Pop Culture Highlights: "Is It Cake? Holiday Edition" and "Afraid" on Netflix

Timestamp: [00:40]

The episode briefly touches on trending Netflix shows, providing personal opinions on their appeal.

• "Is It Cake? Holiday Edition": A highly recommended show where bakers create intricate cakes that mimic real-life objects, challenging viewers to guess if they're real or confectionery creations.

  Quote:

  “You gotta go watch Is It Cake? Holiday. What happens is they make these cakes and then you have to decide is it cake or is it the real thing.” – Speaker B [00:40]

• "Afraid": An AI horror thriller that delves into AI taking over a family's life, which Speaker B expresses disinterest in due to a preference against scary content and negative AI portrayals.

  Quote:

  “I don't like anything that's scary. I'm not. I can't do it. I won't sleep. No way.” – Speaker B [00:40]

Takeaway: While these pop culture references may seem tangential, they reflect broader trends and audience interests that marketers can consider when tailoring content and campaigns.

6. Exciting News: Paris Hilton and Nicole Richie Reunite for "Paris Nicole, the Encore"

Timestamp: [00:40]

One of the episode's highlights is the announcement of Paris Hilton and Nicole Richie collaborating once again for a new limited-time show titled "Paris Nicole, the Encore," set to premiere on Peacock. This reunion harkens back to their beloved early 2000s show, "The Simple Life," which captivated audiences with its blend of celebrity antics and relatable scenarios.

Quote:

“Paris Hilton and Nicole Richie are coming back together for a new limited time show that's coming out this week.” – Speaker B [00:40]

Significance:

• Nostalgic Appeal: The reunion leverages the enduring popularity of the original series, appealing to both long-time fans and new audiences.
• Marketing Potential: This collaboration presents numerous marketing opportunities, from social media campaigns to partnership endorsements, capitalizing on the dynamic between the two personalities.
• Engagement Strategy: Marketers can analyze the promotional strategies used for this show to inform their own campaigns, particularly in leveraging celebrity partnerships.

7. Final Thoughts and Community Engagement

Timestamp: [08:48] - [08:54]

Jay and his co-host wrap up the episode by encouraging listeners to engage with the podcast through reviews and subscribing. They also highlight upcoming virtual marketing events featuring top marketers like Damon John and Martha Stewart, available for free at guruEvents.com.

Quote:

“Connect with me, talk to me, Let me know what's going on.” – Speaker B [08:53]

Call to Action:

• Subscriptions and Reviews: Listeners are urged to subscribe to the podcast and leave five-star reviews to support the show's growth.
• Event Participation: Attendees are invited to participate in virtual marketing events to gain further insights and network with industry leaders.

Conclusion

Episode 235 of "Do This, NOT That" delivers a wealth of information packed into a short format, making it a valuable resource for marketers seeking to stay updated on the latest tools, trends, and cultural phenomena. From the expansion of AI capabilities on X to emerging trends forecasted by Pinterest, and from evolving email marketing strategies to nostalgic pop culture revivals, Jay Swedelson ensures that listeners are equipped with actionable insights to enhance their marketing endeavors.

About the Podcast:

"Do This, NOT That!" is dedicated to helping marketers master essential insights and strategies. Hosted by Jay Swedelson and presented by Marigold, the podcast delves into decision-making, nurturing contacts, behavioral science, and more, providing listeners with practical advice to drive remarkable results in their marketing efforts.

Sponsor Highlight:

Marigold is the podcast's sponsor, offering a relationship marketing platform designed to acquire new customers and transform them into superfans through top-tier loyalty solutions. Trusted by brands like American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University, Marigold caters to businesses of all sizes seeking growth solutions. Visit Marigold to learn more.

For more information and to connect with the host, visit jayshwettleson.com and explore virtual marketing events at guruEvents.com.