Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson | Ep. 239

Release Date: December 17, 2024

In Episode 239 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," hosted by GURU Media Hub and presented by Marigold, Jay Schwedelson and his co-host delve into the latest trends and insights in the marketing landscape. This episode offers a blend of actionable marketing strategies, industry news, and pop culture commentary, making it a comprehensive resource for marketers seeking to enhance their campaigns and stay informed.

1. Marketing Insights and Strategies

a. Maximizing LinkedIn Engagement

[00:39]

Jay begins by highlighting recent data from LinkedIn, revealing that members who post twice a week experience up to a fivefold increase in profile views. This insight underscores the importance of consistent content creation on professional platforms. Complementing this, Gallup's research indicates that only a small percentage of users actively share content across major platforms:

• LinkedIn: 5% of users
• TikTok: 4% of users
• YouTube: 7% of users

Jay emphasizes, "The easiest way to stand out is just to post stuff. Nobody's posting anything, so you want to stand out." (00:39) This strategy leverages the scarcity of content to enhance visibility and engagement.

b. Email Marketing Tactics: Subject Line Capitalization

[04:14]

The discussion transitions to email marketing, where Jay references insights from Subjectline.com. A growing tactic is the mid subject line capitalization of a specific word to draw attention. For instance, Shutterfly's subject line, "unlimited FREE pages," employs this technique effectively.

Key statistics shared include:

• Business-to-Business (B2B) Emails: 16% increase in open rates
• Consumer Emails: 21% increase in open rates

Jay advises, "If you've not tested a mid subject line that means a non first word, not the first word being capitalized but a mid subject line word being capitalized. It's a great easy test." (04:14) This simple modification can significantly enhance email performance without triggering spam filters.

c. Innovative Marketing: Petsmart's Streaming for Pets

[05:05]

Petsmart is breaking new ground with its "Home for the Paws Days" streaming service, tailored specifically for cats and dogs. This unique offering features content such as pets chasing toys and unwrapping gifts, aiming to engage pet owners and their animals alike. Jay remarks, "If I was a dog, I'd be into it." (05:06) This initiative exemplifies creative marketing strategies that target niche audiences in unexpected ways.

2. Pop Culture and Media Reviews

a. Netflix's "Carry On" Movie Review

[05:57]

Jay and his co-host share their thoughts on the newly released Netflix movie, "Carry On," starring Taron Egerton and Jason Bateman. The film centers around a TSA agent embroiled in a high-stakes blackmail scenario, drawing comparisons to the Die Hard franchise.

Jay comments, "I'm about a 30 or 40 minutes in. And so far it's horrible. But everybody says it's good. So I'm gonna keep watching Carry On on Netflix." (05:57) Despite the mixed initial reception, Jay remains open to completing the film, showcasing a balanced approach to media critiques.

b. Upcoming Releases: Squid Game 2 and Severance Season 2

[06:04]

The conversation shifts to anticipated releases:

• Squid Game 2: Premiering on December 26th, despite some backlash labeling it a "money grab," Jay expresses optimism, "I think it's gonna be great. They've taken their time. Let's see what happens." (06:04)
• Severance Season 2: Set to debut on Apple on January 17th, Jay praises the show's first season, recommending it to listeners unfamiliar with the series.

c. Apple's 18.2 Update Issues

[06:04]

Jay shares his frustrations with Apple's latest 18.2 update, citing functionality issues on his phone. However, he notes a minor improvement in text reactions, allowing users to express a broader range of emotions. "The only good thing is that now when I get a text, you can then use different reactions instead of just doing a thumbs up or a thumbs down." (06:04)

3. Community Engagement and Resources

a. CertifiedGuru.com Promotion

[07:50]

In the latter part of the episode, Jay promotes CertifiedGuru.com, a free email specialist certification program. The program is currently accepting waitlist sign-ups, with full access launching in January. Jay encourages listeners to join, stating, "We're only opening up the wait list right now for a few more weeks and then in January we release it." (07:50)

b. Subscription and Event Information

[07:50]

Jay concludes by urging listeners to subscribe for the latest episodes and leave a five-star review. Additionally, he highlights GuruEvents.com, a platform offering free virtual marketing events featuring top industry marketers like Daymond John and Martha Stewart.

Key Takeaways

• Consistency in Posting: Regular content updates on platforms like LinkedIn can exponentially increase profile visibility.
• Email Subject Lines: Strategic capitalization within subject lines can significantly boost open rates in both B2B and consumer segments.
• Innovative Marketing Approaches: Exploring unconventional marketing avenues, such as streaming content for pets, can create unique engagement opportunities.
• Media Critique: Balanced reviews and personal insights on current media releases provide relatable content for listeners.
• Community Resources: Leveraging free certification programs and virtual events can enhance professional growth and networking opportunities.

This episode of "Do This, NOT That" delivers a blend of practical marketing advice, industry news, and lighthearted commentary, making it a valuable listen for marketers looking to refine their strategies and stay updated on the latest trends.