Ep. 239 - 21% JUMP IN OPEN RATES?🥳NEW TEST!+📺MOVIE REVIEW: 'Carry On'📺✔️What’s Up THIS WEEK

Summary

Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson | Ep. 239

Release Date: December 17, 2024

In Episode 239 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," hosted by GURU Media Hub and presented by Marigold, Jay Schwedelson and his co-host delve into the latest trends and insights in the marketing landscape. This episode offers a blend of actionable marketing strategies, industry news, and pop culture commentary, making it a comprehensive resource for marketers seeking to enhance their campaigns and stay informed.

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1. Marketing Insights and Strategies

a. Maximizing LinkedIn Engagement

[00:39]

Jay begins by highlighting recent data from LinkedIn, revealing that members who post twice a week experience up to a fivefold increase in profile views. This insight underscores the importance of consistent content creation on professional platforms. Complementing this, Gallup's research indicates that only a small percentage of users actively share content across major platforms:

• LinkedIn: 5% of users
• TikTok: 4% of users
• YouTube: 7% of users

Jay emphasizes, "The easiest way to stand out is just to post stuff. Nobody's posting anything, so you want to stand out." (00:39) This strategy leverages the scarcity of content to enhance visibility and engagement.

b. Email Marketing Tactics: Subject Line Capitalization

[04:14]

The discussion transitions to email marketing, where Jay references insights from Subjectline.com. A growing tactic is the mid subject line capitalization of a specific word to draw attention. For instance, Shutterfly's subject line, "unlimited FREE pages," employs this technique effectively.

Key statistics shared include:

• Business-to-Business (B2B) Emails: 16% increase in open rates
• Consumer Emails: 21% increase in open rates

Jay advises, "If you've not tested a mid subject line that means a non first word, not the first word being capitalized but a mid subject line word being capitalized. It's a great easy test." (04:14) This simple modification can significantly enhance email performance without triggering spam filters.

c. Innovative Marketing: Petsmart's Streaming for Pets

[05:05]

Petsmart is breaking new ground with its "Home for the Paws Days" streaming service, tailored specifically for cats and dogs. This unique offering features content such as pets chasing toys and unwrapping gifts, aiming to engage pet owners and their animals alike. Jay remarks, "If I was a dog, I'd be into it." (05:06) This initiative exemplifies creative marketing strategies that target niche audiences in unexpected ways.

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2. Pop Culture and Media Reviews

a. Netflix's "Carry On" Movie Review

[05:57]

Jay and his co-host share their thoughts on the newly released Netflix movie, "Carry On," starring Taron Egerton and Jason Bateman. The film centers around a TSA agent embroiled in a high-stakes blackmail scenario, drawing comparisons to the Die Hard franchise.

Jay comments, "I'm about a 30 or 40 minutes in. And so far it's horrible. But everybody says it's good. So I'm gonna keep watching Carry On on Netflix." (05:57) Despite the mixed initial reception, Jay remains open to completing the film, showcasing a balanced approach to media critiques.

b. Upcoming Releases: Squid Game 2 and Severance Season 2

[06:04]

The conversation shifts to anticipated releases:

• Squid Game 2: Premiering on December 26th, despite some backlash labeling it a "money grab," Jay expresses optimism, "I think it's gonna be great. They've taken their time. Let's see what happens." (06:04)
• Severance Season 2: Set to debut on Apple on January 17th, Jay praises the show's first season, recommending it to listeners unfamiliar with the series.

c. Apple's 18.2 Update Issues

[06:04]

Jay shares his frustrations with Apple's latest 18.2 update, citing functionality issues on his phone. However, he notes a minor improvement in text reactions, allowing users to express a broader range of emotions. "The only good thing is that now when I get a text, you can then use different reactions instead of just doing a thumbs up or a thumbs down." (06:04)

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3. Community Engagement and Resources

a. CertifiedGuru.com Promotion

[07:50]

In the latter part of the episode, Jay promotes CertifiedGuru.com, a free email specialist certification program. The program is currently accepting waitlist sign-ups, with full access launching in January. Jay encourages listeners to join, stating, "We're only opening up the wait list right now for a few more weeks and then in January we release it." (07:50)

b. Subscription and Event Information

[07:50]

Jay concludes by urging listeners to subscribe for the latest episodes and leave a five-star review. Additionally, he highlights GuruEvents.com, a platform offering free virtual marketing events featuring top industry marketers like Daymond John and Martha Stewart.

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Key Takeaways

• Consistency in Posting: Regular content updates on platforms like LinkedIn can exponentially increase profile visibility.
• Email Subject Lines: Strategic capitalization within subject lines can significantly boost open rates in both B2B and consumer segments.
• Innovative Marketing Approaches: Exploring unconventional marketing avenues, such as streaming content for pets, can create unique engagement opportunities.
• Media Critique: Balanced reviews and personal insights on current media releases provide relatable content for listeners.
• Community Resources: Leveraging free certification programs and virtual events can enhance professional growth and networking opportunities.

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This episode of "Do This, NOT That" delivers a blend of practical marketing advice, industry news, and lighthearted commentary, making it a valuable listen for marketers looking to refine their strategies and stay updated on the latest trends.

Transcript

[Unknown Speaker]

Foreign.

[Jay Schwedelson]

Welcome to do this not that.

[Unknown Speaker]

The podcast for marketers.

[Jay Schwedelson]

You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. Also, dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwedelson. Let's do this, not that.

[Unknown Speaker]

We are back for what's up this week from the do this not that podcast presented by Marigold. This is our super short episode. We break down what's going on in marketing and business and in life this week. And then we still have our short ask us anything later in the week in our big tips episode at the end of the week. So what's going on this week? Lots of stuff, actually. So first off, I saw this from LinkedIn. LinkedIn released some new data on how to get more engagement. And the one stat they shared that was actually useful, it said LinkedIn members who post two times per week see up to five times more profile views. Well, the reason that that's really interesting to me is that at the same time, Gallup released some data about the percentage of people who actually share content on various platforms. So, for example, on LinkedIn, only 5% of users share content. On TikTok, it's only 4%, and on YouTube, it's only 7%. So the easiest way to stand out is just to post stuff. Nobody's posting anything, so you want to stand out. You should post stuff. By the way, speaking of YouTube and some of these platforms, this is pretty wild stuff. I saw this data that came out from the Pew Research Center. It's a little bit over the top. So what percentage of teens do you think are visiting YouTube on a daily basis? This is wild. 73% of teens are visiting YouTube on a daily basis, 57% are visiting TikTok on a daily basis, and 50% are visiting Instagram on a daily basis. So, yeah, that's where it's at. So other stuff that's going on that's kind of interesting, a little bit sad to report. Sesame street needs a new home.

[Jay Schwedelson]

Come on.

[Unknown Speaker]

That stinks. Warner Brothers, you know, Warner Brothers Discovery, they're one group, you know, in their hbo, their HBO Max or Max, whatever they call themselves, they're the ones have been doing Sesame street for a bunch of years now. And they came out with this statement. We have to prioritize and focus on strategies for adults and families. And so new episodes from Sesame street at this time are not as core to our strategy. What are we doing here? Come on, Sesame Street. If it wasn't for Count Von Count, I wouldn't be able to count past four. I mean, Oscar the Grouch, Elmo. What are we going to do? Well, I have a feeling that Netflix or Apple TV or Prime Video, someone's going to gobble this up because that is an incredible content asset to be all over. So something super interesting that came out from subjectline.com related to some email tips for right now. Coming out of all the holiday email marketing and business to business email marketing going on right now is a new tactic. This is the tactic that is growing the fastest. That really wasn't something on people's radar before and that is in your subject line doing mid subject line capitalization of an entire word. What does that mean? So Shutterfly just sent out an email and the subject line said unlimited free pages and the entire word free in the middle of the subject line. F, R, E, E. All four letters were capitalized. This idea of mid subject line capitalization of a word, it makes your subject line stand out just a little bit. And we're seeing in the data from subjectline.com that for business to business email marketing efforts, subject lines that do a mid subject line capitalization of a word, they're seeing a 16% increase in open rates versus if they don't do it on the consumer side, it's 21% increase in open rates.

Right.

So Amy Porterfield does this a lot with her subject lines. If you've not tested a mid subject line that means a non first word, not the first word being capitalized but a mid subject line word being capitalized. It's a great easy test. And yes, you capitalize every letter in that word. And no, this does not cause you to go to junk. This does not cause you to get filtered. That's information from 10 years ago. You can capitalize a word in the subject line. It will help you other stuff that's out there that I thought was kind of cool. So petsmart is really getting some good traction on something that they're doing, which is they have decided to debut a streaming experience for cats and dogs. This is cool. So they have this thing now called Home for the pa. I can't even say it. Paula Days like your paw Home for the Paul A Days stream.

Right.

Which has different options for both canines and felines. And basically it's this streaming video, this really long streaming video featuring pets chasing toys and unwrapping gifts and all sorts of stuff. It's kind of cool. If you want to check out the free streaming content, you go to end pet blues.com and yeah, it's kind of cool. I mean, if I was a dog, I'd be into it. I mean, I think I'd be into it. I don't know. I'm not a dog. But that's npetblues.com and in completely useless information, what's going on, the TV and movie watching that I'm doing. So I just tried to watch on Netflix. I was pretty hyped about this movie, but I think it might stink. So there's a new movie on Netflix called Carry on with that guy Taron Egerton, the dude who played Elton John.

Right.

And in this movie is also Jason Bman, who I think is the best. He's from Ozark and everything else.

Right.

And the movie's about a TSA agent, the dude at the airport who basically gets blackmailed by a bad guy. And Jason Bateman's the bad guy. It's kind of like a Die Hardish type movie. I'm about a. I don't know, 30 or 40 minutes in. And so far it's horrible. But everybody says it's good. So I'm gonna keep watching Carry on on Netflix. But so far, double thumbs down. I am excited. Squid Games 2 is coming out December 26th. I'm hyped for that. A lot of people are down on it. They say it's a money grab by Squid Games. I don't agree. I think it's gonna be great. They've taken their time. Let's see what happens. Another thing coming out which I just heard about, which I'm very excited for, is Severance Season 2 on Apple. That's January 17th. If you've never watched the Season 1 of Severance, I'm telling you, this is a great, great show. So Severance on Apple is great. And I just updated my phone to Apple's 18.2 update and it is horrendous. I mean, nothing is working on my phone. It is terrible. The only good thing is that now when I get a text, you can then use different reactions instead of just doing a thumbs up or a thumbs down. You can do any reaction for any emoji you want. So now you can use like a poop emoji as a reaction on text. That's literally the only useful thing so far I've gotten out of the update. I don't know if there was anything useful on this episode. Who knows? Anyway, listen, check out and get signed up for certifiedguru.com that is our free email specialist certification program. We're only opening up the wait list right now for a few more weeks and then in January we release it. And if you're not on the waitlist, you can't get in. It is free certified guru.com check that out and leave this thing a review. You're awesome and don't watch Carry on. At least I don't think so later.

[Jay Schwedelson]

You did it. You made it to the end. Nice, but the party's not over.

[Unknown Speaker]

Subscribe to make sure you get the.

[Jay Schwedelson]

Latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five star review if this wasn't the worst podcast of all time. Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart and me. GuruEvents.com check it out.