Podcast Summary: Ep. 243 - SEARCHGPT? 'MOST' Boosting Email Opens?🕺🏻Dirty Dancing?? What’s Up THIS WEEK

Presented by Marigold and hosted by Jay Schwedelson of GURU Media Hub, Episode 243 of "Do This, NOT That: Marketing Tips with Jay Schwedelson" delivered a concise yet information-packed discussion on the latest trends and updates in marketing, business, and pop culture as of December 24, 2024.

1. Introduction

Jay Schwedelson kicked off the episode by setting the stage for a brief yet impactful discussion. He emphasized the episode's focus on current happenings in marketing, business, and everyday life, teasing upcoming segments like the "Ask Us Anything" and a detailed tips episode later in the week.

2. Search GPT: OpenAI’s Real-Time Search Tool

One of the major highlights was the introduction of Search GPT, a new tool by OpenAI aimed at revolutionizing search functionalities.

• Overview: Unlike the traditional ChatGPT, which relies on static data, Search GPT leverages real-time information, making it a potential competitor to Google Search.

• Features: Users can access up-to-date news, industry events, and even personal queries like local concert schedules, hotel availability, and new restaurant openings.

• Jay’s Excitement: “I’m very excited that Search GPT is available for everybody to check out” (00:00).

• Implications for Marketers: This tool can be invaluable for sourcing current data and trends, enhancing market research and campaign planning with the latest information.

3. Threads by Meta: Explosive Growth

Jay discussed the rapid expansion of Threads, Meta’s rival to Twitter (now rebranded as X).

• Growth Metrics: Threads reached 300 million monthly active users in November, achieving this milestone in half the time it took to reach 100 million users.

• Jay’s Curiosity: “Here’s what I don’t get... I just don’t go on there unless I get tricked by Instagram and pushes me to threads” (00:02).

• Market Impact: The app’s explosive growth signals a significant shift in social media dynamics, presenting new opportunities and challenges for marketers aiming to engage with a vast and active user base.

4. Kimberly Clark’s Bold Rebranding Initiative

A surprising move in the marketing world was highlighted with Kimberly Clark’s rebranding of their Pull-Ups training pants.

• New Characters: Introduction of two characters, Urine (YURINE) and Turd (TERD), designed to make the bathroom training process more engaging for children.

• Marketing Strategy: These characters will feature prominently across all marketing channels, aiming to inject fun and relatability into the product.

• Jay’s Commentary: “Maybe it's going to take off and they look like emojis running around the screen” (00:04).

• Analysis: This unconventional approach reflects a willingness to experiment with humor and character-driven branding to resonate with both children and parents.

5. Email Marketing Tactic: Leveraging the Word "Most"

A strategic tip was shared to enhance email open rates significantly.

• Key Insight: Using the word "most" at the beginning of email subject lines can increase open rates by approximately 28% for both business and consumer campaigns over the next two weeks (00:06).

• Application Examples:

  • Consumer Marketing:
    • "Most Loved Product of the Year"
    • "Most Five-Star Reviewed Items Now Back in Stock"
  • Business Marketing:
    • "Most Downloaded Guide of 2024"
    • "Most Shared Social Post Insights"

• Rationale: During this period, consumers and businesses alike are reflecting on the year's top performers, making "most" a compelling term that taps into this sentiment.

• Jay’s Recommendation: “Think about the word most” (00:07).

• Actionable Takeaway: Marketers should incorporate "most" into their subject lines to capitalize on heightened engagement and interest.

6. Controversial Real Estate Platform: Oyesi

Jay addressed a contentious development in the real estate sector involving a new platform by Oyesi.

• Platform Features:

  • Political Affiliation Display: Potential buyers can view the political leanings of neighbors.
  • Community Data: Information on the number of dogs in the vicinity.

• Geographical Launch: Currently available in South Florida and New York City.

• Jay’s Concerns: “That’s not gonna help any divisiveness in this country” (00:09). He expressed unease over how such personal data could influence housing decisions, potentially exacerbating societal divisions.

• Implications for Marketers: The integration of personal data into real estate marketing raises ethical questions and highlights the importance of data privacy considerations in marketing strategies.

7. National Film Registry Additions: Spotlight on Dirty Dancing

Shifting to pop culture, Jay highlighted the National Film Registry’s latest selections, emphasizing their significance in preserving cinematic heritage.

• Notable Inclusions:

  • Dirty Dancing: Surprisingly added to the registry, marking its cultural impact despite Jay’s surprise.
  • Beverly Hills Cop: Recognized for its enduring popularity and influence.
  • Star Trek II: The Wrath of Khan: A classic addition despite Jay’s humorous disdain for certain scenes.
  • Spy Kids: An unexpected choice that Jay found puzzling.
  • No Country for Old Men: Lauded for its exceptional storytelling and performances.

• Jay’s Observations: “Dirty Dancing was not on there already... Spy Kids is on the list now. What are we doing?” (00:10). He expressed mixed feelings about certain selections, pondering the criteria for inclusion.

• Marketing Takeaway: The selection of films showcases varied aspects of cultural significance, potentially influencing future marketing campaigns that leverage nostalgic or culturally impactful content.

8. Certification Program Announcement

Towards the end of the episode, Jay promoted the Certified Guru email certification program.

• Program Features:

  • Free Email Certification: Aiming to provide marketers with valuable credentials.
  • Enrollment: Openings in January, with current waitlist access required for participation.

• Jay’s Call to Action: “If you don’t get on the waitlist now, that’s the only way to get the invite” (00:13).

• Value Proposition: The certification promises to enhance marketers' skills and credibility, positioning them for greater success.

9. Closing Remarks

Jay concluded the episode by encouraging listeners to subscribe for future insights and to leave a five-star review. He also highlighted GuruEvents.com as a resource for accessing top-tier virtual marketing events featuring renowned marketers like Daymond John and Martha Stewart.

Notable Quotes:

• Introduction & Excitement about Search GPT:

  • “I’m very excited that Search GPT is available for everybody to check out.” (00:00)

• On Threads’ Growth:

  • “Here’s what I don’t get... I just don’t go on there unless I get tricked by Instagram and pushes me to threads.” (00:02)

• Email Marketing Tip:

  • “Think about the word most.” (00:07)

• Concerns about Oyesi Platform:

  • “That’s not gonna help any divisiveness in this country.” (00:09)

• On National Film Registry Selections:

  • “Dirty Dancing was not on there already... Spy Kids is on the list now. What are we doing?” (00:10)

• Certification Program Promotion:

  • “If you don’t get on the waitlist now, that’s the only way to get the invite.” (00:13)

Conclusion: Episode 243 of "Do This, NOT That" provided a tapestry of current events and strategic insights tailored for marketers. From pioneering tools like Search GPT and exponential app growth to unconventional branding maneuvers and effective email strategies, Jay Schwedelson offered a wealth of information designed to empower listeners. The episode seamlessly intertwined business acumen with cultural commentary, making it a valuable resource for both seasoned marketers and those looking to elevate their marketing game.