Ep. 243 - SEARCHGPT? 'MOST' Boosting Email Opens?🕺🏻Dirty Dancing?? What’s Up THIS WEEK - Do This, NOT That: Marketing Tips with Jay Schwedelson

Summary5 min read

Podcast Summary: Ep. 243 - SEARCHGPT? 'MOST' Boosting Email Opens?🕺🏻Dirty Dancing?? What’s Up THIS WEEK

Presented by Marigold and hosted by Jay Schwedelson of GURU Media Hub, Episode 243 of "Do This, NOT That: Marketing Tips with Jay Schwedelson" delivered a concise yet information-packed discussion on the latest trends and updates in marketing, business, and pop culture as of December 24, 2024.

1. Introduction

Jay Schwedelson kicked off the episode by setting the stage for a brief yet impactful discussion. He emphasized the episode's focus on current happenings in marketing, business, and everyday life, teasing upcoming segments like the "Ask Us Anything" and a detailed tips episode later in the week.

2. Search GPT: OpenAI’s Real-Time Search Tool

One of the major highlights was the introduction of Search GPT, a new tool by OpenAI aimed at revolutionizing search functionalities.

Overview: Unlike the traditional ChatGPT, which relies on static data, Search GPT leverages real-time information, making it a potential competitor to Google Search.
Features: Users can access up-to-date news, industry events, and even personal queries like local concert schedules, hotel availability, and new restaurant openings.
Jay’s Excitement: “I’m very excited that Search GPT is available for everybody to check out” (00:00).
Implications for Marketers: This tool can be invaluable for sourcing current data and trends, enhancing market research and campaign planning with the latest information.

3. Threads by Meta: Explosive Growth

Jay discussed the rapid expansion of Threads, Meta’s rival to Twitter (now rebranded as X).

Growth Metrics: Threads reached 300 million monthly active users in November, achieving this milestone in half the time it took to reach 100 million users.
Jay’s Curiosity: “Here’s what I don’t get... I just don’t go on there unless I get tricked by Instagram and pushes me to threads” (00:02).
Market Impact: The app’s explosive growth signals a significant shift in social media dynamics, presenting new opportunities and challenges for marketers aiming to engage with a vast and active user base.

4. Kimberly Clark’s Bold Rebranding Initiative

A surprising move in the marketing world was highlighted with Kimberly Clark’s rebranding of their Pull-Ups training pants.

New Characters: Introduction of two characters, Urine (YURINE) and Turd (TERD), designed to make the bathroom training process more engaging for children.
Marketing Strategy: These characters will feature prominently across all marketing channels, aiming to inject fun and relatability into the product.
Jay’s Commentary: “Maybe it's going to take off and they look like emojis running around the screen” (00:04).
Analysis: This unconventional approach reflects a willingness to experiment with humor and character-driven branding to resonate with both children and parents.

5. Email Marketing Tactic: Leveraging the Word "Most"

A strategic tip was shared to enhance email open rates significantly.

Key Insight: Using the word "most" at the beginning of email subject lines can increase open rates by approximately 28% for both business and consumer campaigns over the next two weeks (00:06).
Application Examples:
- Consumer Marketing:
  - "Most Loved Product of the Year"
  - "Most Five-Star Reviewed Items Now Back in Stock"
- Business Marketing:
  - "Most Downloaded Guide of 2024"
  - "Most Shared Social Post Insights"
Rationale: During this period, consumers and businesses alike are reflecting on the year's top performers, making "most" a compelling term that taps into this sentiment.
Jay’s Recommendation: “Think about the word most” (00:07).
Actionable Takeaway: Marketers should incorporate "most" into their subject lines to capitalize on heightened engagement and interest.

6. Controversial Real Estate Platform: Oyesi

Jay addressed a contentious development in the real estate sector involving a new platform by Oyesi.

Platform Features:
- Political Affiliation Display: Potential buyers can view the political leanings of neighbors.
- Community Data: Information on the number of dogs in the vicinity.
Geographical Launch: Currently available in South Florida and New York City.
Jay’s Concerns: “That’s not gonna help any divisiveness in this country” (00:09). He expressed unease over how such personal data could influence housing decisions, potentially exacerbating societal divisions.
Implications for Marketers: The integration of personal data into real estate marketing raises ethical questions and highlights the importance of data privacy considerations in marketing strategies.

7. National Film Registry Additions: Spotlight on Dirty Dancing

Shifting to pop culture, Jay highlighted the National Film Registry’s latest selections, emphasizing their significance in preserving cinematic heritage.

Notable Inclusions:
- Dirty Dancing: Surprisingly added to the registry, marking its cultural impact despite Jay’s surprise.
- Beverly Hills Cop: Recognized for its enduring popularity and influence.
- Star Trek II: The Wrath of Khan: A classic addition despite Jay’s humorous disdain for certain scenes.
- Spy Kids: An unexpected choice that Jay found puzzling.
- No Country for Old Men: Lauded for its exceptional storytelling and performances.
Jay’s Observations: “Dirty Dancing was not on there already... Spy Kids is on the list now. What are we doing?” (00:10). He expressed mixed feelings about certain selections, pondering the criteria for inclusion.
Marketing Takeaway: The selection of films showcases varied aspects of cultural significance, potentially influencing future marketing campaigns that leverage nostalgic or culturally impactful content.

8. Certification Program Announcement

Towards the end of the episode, Jay promoted the Certified Guru email certification program.

Program Features:
- Free Email Certification: Aiming to provide marketers with valuable credentials.
- Enrollment: Openings in January, with current waitlist access required for participation.
Jay’s Call to Action: “If you don’t get on the waitlist now, that’s the only way to get the invite” (00:13).
Value Proposition: The certification promises to enhance marketers' skills and credibility, positioning them for greater success.

9. Closing Remarks

Jay concluded the episode by encouraging listeners to subscribe for future insights and to leave a five-star review. He also highlighted GuruEvents.com as a resource for accessing top-tier virtual marketing events featuring renowned marketers like Daymond John and Martha Stewart.

Notable Quotes:

Introduction & Excitement about Search GPT:
- “I’m very excited that Search GPT is available for everybody to check out.” (00:00)
On Threads’ Growth:
- “Here’s what I don’t get... I just don’t go on there unless I get tricked by Instagram and pushes me to threads.” (00:02)
Email Marketing Tip:
- “Think about the word most.” (00:07)
Concerns about Oyesi Platform:
- “That’s not gonna help any divisiveness in this country.” (00:09)
On National Film Registry Selections:
- “Dirty Dancing was not on there already... Spy Kids is on the list now. What are we doing?” (00:10)
Certification Program Promotion:
- “If you don’t get on the waitlist now, that’s the only way to get the invite.” (00:13)

Conclusion: Episode 243 of "Do This, NOT That" provided a tapestry of current events and strategic insights tailored for marketers. From pioneering tools like Search GPT and exponential app growth to unconventional branding maneuvers and effective email strategies, Jay Schwedelson offered a wealth of information designed to empower listeners. The episode seamlessly intertwined business acumen with cultural commentary, making it a valuable resource for both seasoned marketers and those looking to elevate their marketing game.

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[00:00]
Jay Schwedelson
Foreign welcome to do this not that, the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins and pitfalls to avoid. We'll also dig into life, pop culture and the chaos that is our everyday. I'm Jay Schwedelson. Let's do this, not that. We are back for what's up this week from the do this not that podcast presented by Marigold. This is our super short episode where we break down what's going on this week in marketing, in business and in life. And we still have our short Ask us Anything later in the week and our big tips episode at the end of the week. So what's going on? Well, Search GPT is finally here for all people. So the group behind ChatGPT, which is OpenAI, they have something now called Search GPT which is free for all users. All you got to do is go to searchgpt.com and this is the thing that might be the Google search killer, if you will. Because right now when you go to ChatGPT, it's not leveraging real time information, right? It's kind of this static data model. But Search GPT is utilizing all current information. So now you can go to searchgpt.com and ask it things about current news events or industry events or anything that requires up to date sourcing or up to date citations. And that's super cool. And even on your personal level, if you go to and said, hey, you know what, concerts are coming up in the area near me in February, it will tell you if you want to use it to plan travel, say what hotel rooms are available or what are restaurants near me that just opened up. It is now based on all the up to date information. So I'm very excited that Search GPT is available for everybody to check out. What else is going on? Well, Threads continues to grow and I just don't get it. Threads is the Twitter or X style app from Meta. Meta of course does Facebook and Instagram and Threads is what they launched a while back now. And in the month of November, Threads was the most downloaded app on the App Store. And according to Adam Mosseri, who heads up Threads for Meta, threads just reached 300 million monthly active users and it's growing super fast. Like it took half the time to go from 100 million to 300 million. I don't even know. It got there really fast. All these numbers are flying all over the place. The Bottom line is, here's what I don't get. And this is all according to Hollywood Reporter. A lot of that data I don't understand because I don't go on threads. I have an account. I just don't go on there unless I get tricked by Instagram and pushes me to threads. So maybe you're on it, maybe I got to get more focused in on it. But it is growing really, really fast. And what else is going on? I saw this from Kimberly Clark. This is serious new branding, right? This is really out there kind of stuff. Kimberly Clark makes the pull up, you know, diaper things and they are rebranding the pull up training pants with this new approach. And the new approach is they've come out with these two new characters that are going to be in all of their marketing. And the characters names are Urine and Turd. So instead of urine and Turd, it's urine Y U R E E N and turd is spelled T E R D. And these are their characters that are jumping around the screen talking about making, you know, going to the bathroom fun and whatever. And their spokesperson came out and said that the possibilities are endless with urine and Turd. I don't know, I don't know what's going on here. Maybe it's going to take off and they look like emojis running around the screen. So Kimberly Clark is definitely rolling the dice with Yurine and Turd. I'm going to go up to somebody, say hi, is your name Yurin? Anyway, what else? So in the world of tactical email marketing right now, these next two weeks, there's a magic word. And the magic word is the word most M O s t. According to Subjectline.com these next two weeks, the word most, if you use it at the start of your subject line, it will increase your email open rates by about 28% for business and consumer marketing efforts. Why? Because this is the time of year we kind of take all the data that we have and we spit it back out at people. So if your subject lines, for example, on the consumer side are things like most loved product of the year, most five star reviewed, most out of stock products, and then you put in brackets, by the way, they're back in. And then on the business side, if you do things like most downloaded guide, most watched webinar, most shared social post, what you're telling everybody is listen from this entire year and to start the new year, this is the stuff that people have consumed the most, the products they want the most, the products they bought the most, the content they grab the most. That's what we all want to know. We want to know the most, and we want to know the least. So this is an easy way to leverage your data and to get that boost in email, open rate, if you just want to go out there with a quick win. So think about the word most. Some other things that are out there that are kind of. Well, this one's actually half disturbing. Some new information out from Axios that there is a new real estate platform out there marketing real estate listings for homes. What's really disturbing about this new platform, and the platform's coming from a company called oyesi o Y S S E Y and it's launching right now in South Florida in New York City. The real estate platform lets buyers see the political affiliations of their potential neighbors. It also lets them know how many dogs are living on that block. This is a wild use of data that's out there. And I think it's going to be kind of messed up that before you go ahead and buy a home, you. You're gonna see which way the people on that block lean politically. Like, that's not gonna help any divisiveness in this country. So that's really. I don't know, maybe I'm wrong, but I feel like that's over the top, that that's now becoming a thing. What else? Well, in pretty useless information. I don't know if you saw this, but the National Film Registry just announced the latest movies that it's adding to its archive of posterity. You know, the National Film Registry is part of the Library of Congress, and every year they announced, what are the movies that they're adding for all time to be saved all time for people in the future to know about and to study and to care about. So some of the movies are awesome. Okay. Beverly Hills Cop is on there. Fantastic. Dirty Dancing. I cannot believe Dirty Dancing was not on there already. But then you got random movies like Star Trek 2, the Wrath of Khan. I mean, this was a solid movie. And when they had the thing that came out of the guy's ear, I don't remember that. That was really gross. It still gives me nightmares. But really, that needs to be a part of the National Film Registry. Or Spy Kids is on the list now. Spy Kids is on the list. What are we doing? I don't even know. I don't know. You know what should be on the list, by the way? If you could put Spy Kids, you should put Sky High. That's a great movie about kids having superpowers that should be on the list. Another one that's on the list is no country for Old Men. This I'm very into that. I Josh Brolin and Tommy Lee Jones and Javier Bardem. If you haven't seen no country for Old Men, this is a great, great movie. So once again, we cover a lot of important information on this thing. Listen get on the list for certified guru certified guru.com that is our free email certification program. If you don't get on the waitlist now, it's opening up in a few weeks in January. If you don't get on the waitlist now, that's the only way to get the invite. It's going to be awesome and appreciate you being here and later. You did it. You made it to the end. Nice. But the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five star review if this wasn't the worst podcast of all time. Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond, John, Martha Stewart, and me. GuruEvents.com check it out.