Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson" (Ep. 248)

Presented By: Marigold
Host: Jay Schwedelson
Release Date: January 1, 2025
Host Platform: GURU Media Hub
Episode Title: Ask Us ANYTHING❓3 'NEVER DOs' in Marketing?➕ NETFLIX Hack!🔓

Introduction

In Episode 248 of "Do This, NOT That!" hosted by Jay Schwedelson, listeners are treated to a concise yet rich discussion focusing on critical marketing pitfalls and an unexpected bonus hack for Netflix enthusiasts. This episode, part of the "Ask Us Anything" series, addresses real-world questions from listeners, providing actionable insights and practical advice tailored for marketers seeking to refine their strategies.

Segment 1: Never Do These 3 Things in Marketing

Timestamp: [00:03]

Jay begins by addressing a pertinent question from Janiel in Dallas, Texas: “Jay, what are three things you should never do in marketing?” He distills his response into three cardinal mistakes marketers should avoid to maintain and enhance their effectiveness.

1. Avoid LinkedIn Automation Programs

Timestamp: [00:45]

Jay vehemently advises against the use of LinkedIn automation tools. These platforms, designed to automate outreach, connection requests, and engagement, may seem like a time-saver but come with significant drawbacks.

• Growth of Automation Tools: According to Sales Flow, the usage of these tools has surged by over 85% in the past year.

• Consequences of Automation: Jay shares his personal experience, stating, “The second I turned it on, it destroyed everything. It destroyed the circulation of my posts. It destroyed the ability for me to connect and meet new people, it was terrible” ([00:50]).

• LinkedIn Penalties: Utilizing such tools risks penalization, including potential account bans, undermining any short-term gains from automated outreach.

Key Takeaway: Authentic, manual engagement on LinkedIn fosters genuine connections and sustains long-term growth, whereas automation can severely damage your online presence and credibility.

2. Don’t Underutilize Your Email Database

Timestamp: [05:20]

A common misconception among marketers is that sending too many emails can irritate recipients, leading to decreased performance. Jay counters this by emphasizing the opposite problem: insufficient email frequency.

• Recommended Frequency: Jay recommends sending emails at least once a week, equating to a minimum of five emails per month ([05:35]).

• Impact on Engagement: Research by World Data indicates that over 80% of business and consumer marketers adhere to this frequency, correlating with higher engagement rates.

• Statistical Insight: “If you send out at least five times per month, your overall email open rate will rise by over 15%” ([05:50]).

• Engagement Over Content: The key to maintaining inbox presence lies in consistent engagement rather than obsessing over variable content elements like spam trigger words.

Key Takeaway: Regular, relevant email communication fosters sustained engagement and ensures your emails remain prominent in recipients’ inboxes.

3. Don’t Attempt to Re-engage Dormant Contacts After 24 Months

Timestamp: [12:15]

Persisting in efforts to win back contacts who haven’t interacted with your emails in over two years is counterproductive.

• The 24-Month Rule: Jay stipulates that if a contact hasn’t engaged in more than 24 months, marketers should cease attempts to re-engage them ([12:30]).

• Risks Involved: Attempting to re-engage inactive contacts can lead to negative outcomes such as spam complaints and damaged sender reputation.

• Finality in Relationship: “If they love you, you set them free or whatever that nonsense is. That’s the case. 24 months is that number. And the reason being is if you try to re-engage people that have not opened or clicked or engaged with your emails that are older than 24 months old, these are turned into spam traps” ([13:05]).

Key Takeaway: Focusing on active and engaged contacts optimizes resources and maintains a healthy sender reputation, whereas chasing dormant leads can harm overall email performance.

Segment 2: Netflix Hack – Unlock Hidden Categories

Timestamp: [15:00]

Transitioning from marketing pitfalls, Jay addresses a fun and unexpected query from Jim in Livingston, New Jersey: “Netflix has become super boring. I keep scrolling. I don’t know what to watch. How do you find shows to watch?”

Discovering Hidden Netflix Categories

Timestamp: [15:20]

Jay shares a valuable hack to rejuvenate the Netflix viewing experience by exploring hidden categories not readily visible on the platform.

• Netflix-Codes.com: Jay introduces netflix-codes.com, a website that lists hundreds of specialized Netflix categories, each assigned a unique numerical code.

• How to Use the Codes: For example, to find gangster movies, one can input the code 31851 into the Netflix search bar to access a curated list of relevant titles.

• Broadened Viewing Options: This method unlocks a vast array of niche categories beyond the standard offerings, enhancing the discovery of new and interesting content.

Key Takeaway: Utilizing specific numerical codes can significantly expand your Netflix browsing capabilities, allowing for a more personalized and engaging viewing experience.

Bonus Tip: Secret Menus for Restaurants

Timestamp: [18:30]

In addition to the Netflix hack, Jay touches on another intriguing tip related to secret menus at various restaurants.

• SecretMenus.com: He mentions secretmenus.com, a comprehensive resource detailing hidden menu items available at popular eateries.

• Examples of Secret Menu Items:

  • Chick-fil-A: Buffalo chicken sandwich.
  • McDonald’s: Various off-menu specialties that can be requested for a unique dining experience.

Key Takeaway: Exploring secret menus can enhance your dining experiences by accessing exclusive and often delicious offerings that aren’t listed on standard menus.

Conclusion

In this episode of "Do This, NOT That!", Jay Schwedelson delivers succinct yet impactful advice on avoiding common marketing mistakes and offers an engaging Netflix hack to enrich personal leisure time. By steering clear of automated LinkedIn tools, maintaining consistent email engagement, and knowing when to let go of inactive contacts, marketers can optimize their strategies for better results. Additionally, the Netflix and secret menu hacks provide listeners with creative ways to enhance their streaming and dining experiences.

Notable Quotes:

• “Don't use LinkedIn automation tools. They really will hurt you.” ([00:55])

• “If you send out at least five times per month, your overall email open rate will rise by over 15%.” ([05:50])

• “If they love you, you set them free or whatever that nonsense is. That’s the case. 24 months is that number.” ([13:05])

For More Insights:

Stay updated with the latest marketing strategies and hacks by subscribing to "Do This, NOT That!" and join Jay Schwedelson on his journey to marketing mastery. Visit jschwedelson.com to submit your questions and connect with the community.

Acknowledgment:

A special thanks to Marigold for sponsoring this episode. Marigold offers exceptional relationship marketing solutions to help businesses grow by turning customers into superfans. Explore their services at meetmarigold.com.