Episode 250: ULTIMATE Call-To-Action Button Episode!🤓I said "NO" to switching seats!✈️😡Jay’s SCOOP
Released on January 3, 2025
Introduction to the Episode
In Episode 250 of "Do This, NOT That! - Marketing Tips with Jay Schwedelson," hosted by GURU Media Hub and presented by Marigold, Jay Schwedelson delves into the critical yet often overlooked element of marketing: Call-To-Action (CTA) buttons. This episode not only offers actionable strategies to optimize CTAs for better marketing outcomes but also shares a personal anecdote that provides insights into human behavior and decision-making.
The Crucial Role of Call-To-Action Buttons
CTA vs. Statement of Value
Jay begins by distinguishing between traditional CTAs and Statements of Value. He emphasizes that the wording on CTA buttons can significantly influence user engagement and conversion rates.
[02:30] Jay Schwedelson: "When your call to action buttons are actually statements of value, these value statements increase click-through rates by over 20%."
Impact on Click-Through Rates
By transforming CTAs from mere action prompts to value-driven statements, marketers can achieve substantial improvements in click-through rates. Jay provides compelling statistics to underscore this point:
- Statements of Value can boost click-through rates by over 20%.
- Using first-person language in CTAs can increase click-through rates by over 28%.
- Restating the offer on submission buttons can enhance submission rates by 17%.
- Incorporating social proof near CTA buttons can elevate conversion rates by 21%.
Examples of Effective CTAs
Jay offers practical examples to illustrate how changing the CTA wording can lead to better results:
- Instead of "Watch the Video," use "Unlock the secrets in two minutes."
- Replace "Request a Demo" with "See it in action."
- Change "Shop Now" to "Upgrade your style."
- Substitute "Read More" with "Discover the full story."
- Use "Subscribe" as "Get exclusive updates."
[05:15] Jay Schwedelson: "It's all about what is the value. Instead of read more, it's discover the full story. Instead of subscribe, it's get exclusive updates."
Enhancing CTAs with First-Person Language
Benefits of First-Person CTAs
Jay highlights the power of first-person language in CTAs, which personalizes the call to action and resonates more with users. This approach not only makes the CTA more engaging but also aligns the action with the user's self-interest.
[07:00] Jay Schwedelson: "When your call to action buttons are written in first person, it crushes it."
Practical Applications and Statistics
- Webinar Promotion: Instead of "Register," use "Save my spot."
- Consumer Offers: Replace "Buy Now" with "I want my 25% off."
These subtle shifts can lead to significant increases in user interaction and engagement.
Optimizing CTAs on Landing Pages
Restating Offers on Submission Buttons
Jay advises that the final submission button on landing pages should restate the offer rather than use generic terms like "Submit." This reinforces the value proposition and reminds users of what they stand to gain.
[10:45] Jay Schwedelson: "Instead of submit, it would say get three quotes now!"
Increasing Submission Rates
By aligning the submission button text with the offer, marketers can boost submission rates by 17%. Examples include:
- Insurance Quotes: Use "Get three quotes now!" instead of "Submit."
- Free Trials: Replace "Submit" with "Start free trial."
The Power of Social Proof Near CTAs
Impact on Conversion Rates
Incorporating social proof—such as testimonials or star ratings—adjacent to CTA buttons can significantly enhance trust and persuade users to take action.
[14:20] Jay Schwedelson: "When you have social proof right there, it can increase your conversion rates by 21%."
Effective Implementation
- Testimonials: "Saved us 30% on our CRM costs, said Todd."
- Star Ratings: Highlight a "4.9-star review" near the CTA button.
These elements act as the final nudge, validating the user's decision to engage.
Jay’s Personal Story: The Seat Swap Dilemma
Overview of the Situation
Transitioning from marketing strategies, Jay shares a relatable personal story about his recent experience on an airplane:
[20:10] Jay Schwedelson: "I prefer aisle seats because I don't like getting trapped. When a family requested to switch seats, I hesitated because their offer didn't align with my preference for an aisle seat."
Reflection on Social Norms and Personal Preferences
Jay discusses the unwritten social rules surrounding seat swapping:
- Fair Exchanges: The expectation to swap seats for equivalent positions (e.g., aisle for aisle).
- Personal Boundaries: Balancing generosity with personal comfort and preferences.
This anecdote illustrates how decision-making and personal values play out in everyday scenarios, echoing the behavioral science principles discussed earlier in the episode.
[25:00] Jay Schwedelson: "Isn't there like an unwritten rule that you only swap for equal level stuff like aisle seat for aisle seat? Shouldn't?"
Insights Gained
Through this interaction, Jay ponders the importance of assertiveness and knowing one's boundaries, drawing parallels to marketing where understanding and respecting user preferences is crucial.
Conclusion and Key Takeaways
In this episode, Jay Schwedelson provides a comprehensive guide to optimizing Call-To-Action buttons, emphasizing the following key strategies:
- Use Statements of Value: Transform traditional CTAs into value-driven statements to enhance click-through rates.
- Adopt First-Person Language: Personalize CTAs to align with user interests and increase engagement.
- Restate Offers on Submission Buttons: Ensure that final submission buttons on landing pages clearly reflect the offer to boost submission rates.
- Leverage Social Proof: Incorporate testimonials and reviews near CTA buttons to build trust and increase conversions.
Additionally, Jay's personal story underscores the significance of understanding and applying behavioral science principles both in marketing and personal interactions.
[29:50] Jay Schwedelson: "The words that you're putting on the button, right. The words that you're putting near your button, this can radically change the outcome of the performance of all of your offers."
By implementing these actionable tips, marketers can significantly enhance their campaigns' effectiveness, drive remarkable results, and stay ahead in the competitive landscape.
Final Thoughts
Episode 250 of "Do This, NOT That!" serves as an invaluable resource for marketers seeking to refine their CTA strategies. Jay Schwedelson's blend of practical advice and personal insights provides a well-rounded perspective on effective marketing techniques grounded in behavioral science.
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