Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson" - Episode 263

Title: Ep. 263- What's Up THIS WEEK: 🛑21% Click-Through Increase! Drake vs. Kendrick Lamar? 🏈 Super Bowl Meh?

Release Date: January 28, 2025

In Episode 263 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," hosted by GURU Media Hub and presented by Marigold, Jay Schwedelson navigates through the latest happenings in marketing, business, and pop culture. This episode, albeit shorter than usual, delivers a concise yet insightful overview of current trends and events that marketers should be aware of. Here's a detailed breakdown of the key discussions:

1. TikTok App Ban and Its Aftermath

Jay opens the episode by addressing the ongoing turmoil surrounding TikTok's app availability:

• App Store Unavailability: Despite the ban being lifted, TikTok remains inaccessible for new downloads across major app stores, including Apple's App Store and Google Play. This creates frustration among users who have deleted the app during the ban period and now find themselves unable to reinstall it.

• eBay Phone Listings Surge: In a surprising twist, individuals are turning to eBay to sell smartphones preloaded with TikTok. Jay highlights the absurdity of this trend, noting that devices like the iPhone 16 Pro Max are being listed for exorbitant prices—"$50,000 for a phone with TikTok installed" (03:15). Such listings reflect a bizarre response to the app's restricted availability, with some phones fetching between $3,000 to $4,000, purely for the TikTok app's presence.

Key Quote:

"There was a phone that has TikTok app, a brand new iPhone 16 Pro Max. It was being sold for $50,000 because it had the TikTok app on it. And there were 80 shoppers looking at this thing." – Jay Schwedelson (03:45)

2. Email Marketing Insights: Short vs. Long Body Copy

Transitioning to email marketing strategies, Jay discusses a compelling study by World Data Research:

• Impact of Text Length: The research reveals that emails with three lines of body text outperform those with five lines by 21% in click-through rates. The primary reason is visual appeal; shorter text blocks appear less daunting and are more inviting to engage with.

• Practical Application: Marketers are encouraged to prioritize concise messaging and utilize bullet points to enhance readability. Jay emphasizes that "it's not about how many words, but are you breaking it up three lines of text" (05:20).

Key Quote:

"The ones with three lines of text have a click-through rate increase of 21% higher than the five lines of text." – Jay Schwedelson (05:05)

3. Threads Introduces Advertising: A New Frontier for Marketers

Jay shifts focus to the latest developments on Threads, Meta's competitor to X (formerly Twitter):

• Ad Integration: Threads is beginning to roll out advertisements, leveraging its substantial user base of 300 million monthly active users. This move positions Threads as an attractive platform for brands seeking a more controlled advertising environment compared to X.

• Seamless Campaign Extensions: According to Meta, advertisers can now extend their existing Meta ad campaigns to Threads without additional creative efforts, simply by toggling an option in Ads Manager. This integration simplifies the process, making it easier for businesses to diversify their advertising strategies across Meta's platforms (06:10).

Key Quote:

"Businesses will be able to extend their existing Meta ad campaigns because Meta owns Instagram and Facebook and also Threads, without the need for bespoke creative or additional resourcing by simply checking a box in Ads Manager." – Jay Schwedelson (06:25)

4. Super Bowl 2025: Marketing Highlights and Pop Culture Buzz

Wrapping up the episode, Jay delves into the upcoming Super Bowl, blending sports marketing with celebrity culture:

• Game Dynamics: The matchup features the Kansas City Chiefs against the Philadelphia Eagles. Jay expresses a bit of disinterest due to the repetitive nature of the teams' Super Bowl appearances but acknowledges the event's significance in the marketing calendar.

• Celebrity Engagements: A notable topic is the rumored relationship between pop superstar Taylor Swift and Kansas City Chiefs' player Travis Kelce. Jay humorously urges, "Let's pull the trigger. Let's get going. Let's make this happen," reflecting on the media frenzy surrounding their potential engagement (06:45).

• Halftime Performer - Kendrick Lamar: The selection of Kendrick Lamar as the halftime performer adds another layer of intrigue. Jay appreciates Lamar's artistry but notes generational gaps in audience reception, sharing a personal anecdote about his mother's unfamiliarity with Lamar's work.

• Drake vs. Kendrick Lamar Beef: A significant portion of the discussion centers on the ongoing feud between Drake and Kendrick Lamar. Jay sides with Kendrick, praising his diss track "Not Like Us" and suggesting that marketers could capitalize on this narrative over the next couple of weeks (07:00).

Key Quotes:

"Her and Travis Kelce, because that's going to be the topic for the next two weeks. And what's going on here? The Eras tour is over if they don't get engaged as soon as the super bowl ends." – Jay Schwedelson (06:55)

"The most interesting thing about Kendrick Lamar is the beef that he has with Drake. Now this is a very good time these next two weeks to go really deep and learn all about the Kendrick Lamar and Drake beef." – Jay Schwedelson (07:00)

5. Conclusion and Upcoming Segments

Jay concludes the episode by teasing future content, including an "Ask Us Anything" segment and a comprehensive tips episode slated for later in the week. He encourages listeners to engage with the podcast and leave reviews to support its growth.

Final Thoughts: This episode effectively blends immediate marketing trends with larger cultural events, providing listeners with actionable insights and entertaining commentary. Jay Schwedelson adeptly connects disparate topics, illustrating the interconnectedness of marketing strategies and pop culture phenomena.

Notable Quotes with Timestamps:

• Jay Schwedelson (03:45):

  "There was a phone that has TikTok app, a brand new iPhone 16 Pro Max. It was being sold for $50,000 because it had the TikTok app on it. And there were 80 shoppers looking at this thing."

• Jay Schwedelson (05:05):

  "The ones with three lines of text have a click-through rate increase of 21% higher than the five lines of text."

• Jay Schwedelson (06:25):

  "Businesses will be able to extend their existing Meta ad campaigns because Meta owns Instagram and Facebook and also Threads, without the need for bespoke creative or additional resourcing by simply checking a box in Ads Manager."

• Jay Schwedelson (06:55):

  "Her and Travis Kelce, because that's going to be the topic for the next two weeks. And what's going on here? The Eras tour is over if they don't get engaged as soon as the super bowl ends."

• Jay Schwedelson (07:00):

  "The most interesting thing about Kendrick Lamar is the beef that he has with Drake. Now this is a very good time these next two weeks to go really deep and learn all about the Kendrick Lamar and Drake beef."

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