Podcast Summary: Ep. 266 - "How YOUR B2B & B2C Brand Can Leverage SUPER BOWL NOW!🏈🏈🏈QUICK Marketing Tips to use THIS WEEK! Jay’s SCOOP"
Host: Jay Schwedelson
Presented By: Marigold
Release Date: January 31, 2025
Podcast: "Do This, NOT That: Marketing Tips with Jay Schwedelson" by GURU Media Hub
1. Introduction
Jay Schwedelson kicks off Episode 266 by addressing potential skepticism from both B2B and B2C marketers regarding the relevance of the Super Bowl to their respective industries. He emphasizes that regardless of whether marketers are in regulated, seemingly "boring" industries or lack the budget for high-profile Super Bowl ads, the event holds significant marketing potential that can be harnessed effectively.
Notable Quote:
"The Super Bowl is almost like a giant national holiday at this point. It doesn't matter if you like the teams that are playing. It's everywhere."
— Jay Schwedelson [00:00]
2. The Super Bowl’s Ubiquity in Marketing
Jay underscores the pervasive presence of the Super Bowl in national conversations, spanning various platforms from news outlets to social media. This widespread attention provides marketers with a unique opportunity to align their campaigns with a major cultural event, thereby increasing engagement and relevance.
Key Points:
- The Super Bowl generates extensive discussions, including commercials, parties, and halftime performances.
- Leveraging this widespread attention can enhance a brand's visibility and engagement.
3. Email Marketing Strategies Aligned with the Super Bowl
Jay delves into specific, actionable email marketing tactics tailored to the Super Bowl period, aimed at both B2B and B2C audiences.
a. Utilizing "MVP" in Subject Lines
Incorporating the acronym "MVP" (Most Valuable Player) into email subject lines around the Super Bowl can significantly boost open rates.
Statistics:
- Business Emails: +19% open rates
- Consumer Emails: +24% open rates
(Source: Subject Line.com)
Examples:
- B2B: "Are You the MVP of Your Marketing Team?"
- B2C: "MVP Sale Starts Now!"
Effectiveness:
Aligning with the Super Bowl theme, "MVP" resonates subconsciously with recipients, prompting them to engage more readily.
Notable Quote:
"Just by inserting that little thing when somebody's scrolling in their inbox, they don't even realize it. It gets them to pause this week because it aligns with what is going on."
— Jay Schwedelson [02:30]
b. Incorporating Super Bowl-Related Keywords
Using Super Bowl-associated terms at the beginning of email subject lines can lead to a substantial increase in open rates.
Effective Keywords:
- Touchdown
- Big Game
- QB (Quarterback)
- Super
- Win
Impact:
Emails featuring these keywords see over a 15% increase in open rates for both business and consumer segments.
Example Subject Lines:
- "Touchdown Deals Just for You!"
- "Don't Miss the Big Game Offers!"
Notable Quote:
"These words are moving really fast. It's in the subconscious and it works."
— Jay Schwedelson [05:00]
c. Leveraging Emojis in Subject Lines
Emojis related to the Super Bowl can enhance email engagement when used appropriately within the subject lines.
Effective Emojis:
- 🏈 (Football Emoji)
- 🏆 (Trophy Emoji)
Timing:
Optimal within the 48-hour window surrounding the Super Bowl (one day before and one day after).
Impact:
- Business Emails: +20% open rates
- Consumer Emails: +20% open rates
Example Subject Lines:
- "🏈 Score Big with Our Latest Deals!"
- "Celebrate Like a Champion 🏆"
Notable Quote:
"Whether it's a football emoji or it's a trophy emoji, you want to be a part of what is going on."
— Jay Schwedelson [07:15]
4. Timing Considerations: The Monday After the Super Bowl
While leveraging the Super Bowl window can be beneficial, Jay warns about the dip in email performance on the Monday following the event.
Statistics:
- Business Emails: -14% open rates
- Consumer Emails: -17% open rates
Reason:
- Increased absenteeism and lack of focus among recipients due to post-Super Bowl social activities.
Recommendation:
Plan campaign schedules to either capitalize before the Super Bowl frenzy or hold off until regular engagement patterns resume post-event.
Notable Quote:
"People stay out late that Sunday night, they have some drinks, they have some whatever, and the next day they're not really locked in on their regular day to day."
— Jay Schwedelson [09:45]
5. Additional Super Bowl Insights
Jay shares intriguing statistics related to Super Bowl consumption, highlighting the cultural impact and the scale of engagement during the event.
Fun Facts:
- Toilet Usage:
Americans flush toilets approximately 100 million times during halftime. - Chicken Consumption:
An estimated 1.42 billion chicken wings are consumed during the Super Bowl, a record high.
Notable Quote:
"Toilets are flushed 100 million times at halftime. That's disgusting."
— Jay Schwedelson [11:30]
6. Key Takeaways and Conclusions
Jay wraps up the episode by reiterating the importance of aligning marketing strategies with major cultural events like the Super Bowl. By thoughtfully integrating relevant themes and timing campaigns strategically, marketers can significantly enhance engagement and performance.
Summary Points:
- Relevance: Super Bowl's national prominence offers a fertile ground for marketing initiatives.
- Email Tactics: Using themed subject lines with "MVP," specific keywords, and relevant emojis can drive higher open rates.
- Timing: Be mindful of post-Super Bowl engagement drops and adjust campaign schedules accordingly.
- Cultural Integration: Understanding and tapping into the behavioral patterns around the event can lead to more effective marketing outcomes.
Final Notable Quote:
"If you piggyback your marketing just slightly in slight different ways, you can benefit massively."
— Jay Schwedelson [04:50]
This summary encapsulates the core marketing strategies discussed by Jay Schwedelson in leveraging the Super Bowl for enhancing B2B and B2C marketing efforts. By aligning with the event's cultural significance and employing specific email marketing tactics, brands can achieve notable improvements in engagement and performance.