Podcast Summary: Do This, NOT That: Marketing Tips with Jay Schwedelson | Ep. 268 - Ask Us ANYTHING❓ LANDING PAGE Conversion SECRETS! ➕ Dating Advice?
Release Date: February 5, 2025
Presented By Marigold
Host: Jay Schwedelson | GURU Media Hub
Introduction
In Episode 268 of "Do This, NOT That!" titled "Ask Us ANYTHING❓ LANDING PAGE Conversion SECRETS! ➕ Dating Advice?", host Jay Schwedelson delves into a unique blend of marketing strategies and unexpected personal advice. This episode stands out by addressing real-world marketing challenges through listener questions, followed by a surprising foray into the realm of dating advice, showcasing the podcast's versatility and Jay's candid approach.
Segment 1: Landing Page Conversion Secrets
Listener Question from Jane, Naples, Florida [00:01:30]:
Jane shares her company's dilemma: "We're getting excellent performance on our social media and email campaigns. People are clicking through all of our stuff, but when they reach our landing pages, our conversion rates are terrible. Why are we getting all this traction but nobody's actually converting on our offers?"
Jay's Analysis and Recommendations [00:03:45]:
Jay begins by acknowledging the common frustration marketers face when high click-through rates don't translate into conversions. He emphasizes that such a scenario often signals deeper issues rather than mere superficial setbacks.
-
Technical Issues:
Jay suggests that a complete lack of conversions despite high click-through rates could indicate technical problems. "You might have a technical problem where the landing page isn't loading properly," he notes, advising listeners to ensure their pages function seamlessly. -
Simplifying the Landing Page:
-
Remove Navigation Bars: Jay stresses the importance of minimizing distractions. "Get rid of the navigation bar and any links that lead elsewhere. When you give someone the opportunity to click somewhere else, they will," he explains. This tactic alone can decrease conversion rates by up to 20% if not addressed.
-
Optimize Form Fields: He advises keeping form fields to a minimum. "Each additional required field can cost you about an 8% drop in conversions," Jay points out. For forms exceeding six fields, he recommends implementing multi-step forms to maintain user engagement.
-
Compelling Headlines: The headline is the first interaction point. "Your headline should make the person immediately think, 'I need to do this,'" Jay asserts. Personalization is key: "For example, 'Runners rated these the number one socks on Earth' is far more effective than a vague statement."
-
Action-Oriented Buttons: Finally, Jay advises against generic button labels like "Submit." Instead, use action-driven text such as "Get Free Quote!" or "Save My Spot!" to enhance click-through rates. "Never say the word 'submit' on your conversion button. It’s weird and terrible," he emphasizes, noting that this change alone can boost conversions by over 15%.
-
Key Quote:
"Your landing page headline needs to be personalized and compelling enough that the visitor thinks, 'I need to take action right now.'" – [00:07:20]
Segment 2: Dating Advice – Navigating TV Compatibility
Listener Question from Sarah, Roslyn, New York [00:15:30]:
Switching gears from marketing, Sarah seeks personal advice: "Jay, I've been dating this guy for about six months, and we're potentially looking at a serious future together. However, we have different tastes in TV shows. He enjoys sci-fi and superhero genres like 'Silo,' 'Dune,' and 'Interstellar,' whereas I prefer shows like 'White Lotus,' 'Yellowstone,' and sometimes 'Love Is Blind.' It feels weird watching these without him, and he often goes off to watch without me. Is this a deal breaker?"
Jay's Response and Recommendations [00:17:45]:
Jay addresses Sarah's concern by highlighting the importance of shared interests in a relationship while appreciating individual preferences.
-
Assessing Compatibility:
Jay acknowledges both partners' good taste but points out that "time spent apart on different activities can signal deeper compatibility issues." He warns that if left unchecked, such differences might lead to disconnects in quality time together. -
Finding Common Ground:
He suggests establishing a routine where both partners commit to watching a new show or movie together each week. "Every week, watch something new together. It has to be a show neither of you have watched before," Jay advises, promoting shared experiences without the burden of revisiting old favorites. -
Emphasizing Compromise:
Jay underscores that relationships thrive on compromise. "If your boyfriend isn't willing to compromise on something as simple as sharing TV time, it could be indicative of larger issues down the road," he advises, encouraging couples to foster mutual flexibility.
Key Quote:
"Relationships are all about compromise. If you're not willing to meet in the middle on something like shared TV time, it might be a red flag for bigger compatibility issues." – [00:20:10]
Conclusion
Episode 268 of "Do This, NOT That!" masterfully balances professional marketing insights with personal relationship advice, demonstrating the podcast's breadth and Jay Schwedelson's versatility as a host. From dissecting landing page inefficiencies to navigating the nuances of relationship compatibility, listeners are equipped with actionable strategies to enhance both their marketing endeavors and personal lives.
Additional Resources:
-
Submit Your Questions: Visit jschwedelson.com and click on "Podcasts" followed by "Ask Us Anything" to send in your queries for future episodes.
-
Sponsor Highlight: Explore Marigold's relationship marketing solutions at meetmarigold.com, trusted by brands like American Airlines and Notre Dame University.
-
Stay Connected: For more actionable tips and access to top virtual marketing events, visit guruvents.com.
Subscribe to "Do This, NOT That!" to ensure you never miss an episode filled with expert marketing tips, insightful discussions, and a touch of everyday chaos. Don't forget to leave a five-star review if you found value in this episode!