Podcast Summary: Ep. 271 - DeepSeek AI Trick, Valentine's Day Business & Consumer Tips, Best Movies for V-Day, and More
Podcast Information:
- Title: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
- Host: Jay Schwedelson
- Presented By: GURU Media Hub
- Release Date: February 11, 2025
- Episode Title: Ep. 271- DeepSeek AI TRICK!🫨Plus Valentine's Day Biz➕Consumer Tips! 🥰 BEST MOVIES for Valentine's Day?: What's Up THIS WEEK
Introduction to the Episode
Jay Schwedelson kicks off Episode 271 by welcoming listeners to another installment of "Do This, NOT That," emphasizing the podcast's mission to provide actionable marketing tips from top industry minds. He sets the stage for a concise yet impactful episode, promising insights into current business and marketing trends intertwined with personal anecdotes and pop culture references.
[00:00] "Welcome to do this not that, the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately." – Jay Schwedelson
Valentine's Day Marketing Strategies
Valentine's Day emerges as a focal point for marketing strategies, with Jay dissecting both consumer and business marketer approaches.
Consumer Marketers: Leveraging Emojis
Jay underscores the effectiveness of incorporating emojis into email subject lines during Valentine's Week to boost engagement. He cites a significant increase in open rates when emojis are used as the first character in subject lines.
[03:25] "Use an emoji as the very first character this week... it will actually increase your open rates over 15%."
Top Recommended Emojis:
- 😍 Smiley face with heart eyes
- 🥰 Smiling face with hearts
- ❤️ Red heart
- 🎁 Wrapped gift
- 💌 Love letter
These emojis not only enhance email visibility but also add a personal touch to social media posts, making them more appealing and eye-catching.
Business Marketers: Caution Against Valentine's Day Campaigns
In contrast, Jay advises business marketers to tread carefully. He reveals that email open rates typically decline by 22% on Valentine's Day, a trend exacerbated this year as the holiday falls on a Friday, leading to extended weekends and reduced audience engagement.
[06:15] "Valentine's Day, just not a good day... email open rates are actually down 22% on Valentine's Day."
Recommendation: Jay suggests that business marketers might consider bypassing Valentine's Day entirely to avoid low engagement and instead focus on other strategic dates or campaigns.
DeepSeek AI: A Safe Approach to AI Utilization
Transitioning from marketing to technology, Jay addresses concerns surrounding DeepSeek, a Chinese AI tool reminiscent of ChatGPT. Given geopolitical apprehensions about data privacy, Jay introduces a strategic workaround to utilize DeepSeek safely.
Understanding DeepSeek
DeepSeek is an AI platform developed by a Chinese company, offering functionalities similar to ChatGPT. Despite its capabilities, users are hesitant due to fears of data exposure to the Chinese government.
The Perplexity AI Integration Trick
Jay unveils a method to access DeepSeek through Perplexity AI, an established AI tool, mitigating data privacy concerns.
[10:05] "Perplexity posted on X that it now allows its users to use Deep Seek when you're on Perplexity for free."
Steps to Access DeepSeek via Perplexity AI:
- Navigate to Perplexity AI.
- Locate the prompt bar for inputting queries.
- Click the "Auto" button on the left side.
- Scroll and select "Reasoning R1" to switch the model to DeepSeek.
Benefits:
- Data Safety: According to Perplexity AI’s CEO, user data remains secure and is not shared with China.
- Enhanced Transparency: Reasoning R1 mode displays real-time processing of queries, providing users with insights into how answers are derived.
Jay encourages listeners to experiment with this integration to harness DeepSeek's capabilities without compromising data security.
Valentine's Day Entertainment Recommendations
Shifting gears to lighter content, Jay shares his thoughts on Valentine's Day movie choices, providing both recommendations and pitfalls to avoid.
Top Movie Recommendations:
- Notting Hill – A beloved romantic comedy featuring Julia Roberts and Hugh Grant.
- Say Anything – A classic romance starring John Cusack.
- The Bodyguard – Featuring Whitney Houston and Kevin Costner.
- Dirty Dancing – A timeless favorite for couples.
- Boomerang – Wife’s favorite, starring Eddie Murphy, Halle Berry, and Robin Givens, praised for its humor and charm.
[18:45] "Boomerang... amazing movie. Five million thumbs up. My wife's favorite movie." – Jay Schwedelson
Movies to Avoid:
- Valentine's Day (the movie) – Jay criticizes it for being mediocre.
[14:30] "Watching Valentine's Day, the movie on Valentine's Day doesn't do it for me. Just doesn't."
- The Notebook – Deemed overly sad and sappy for the occasion.
[15:10] "Way too sad, way too sappy. Totally missed that on Valentine's Day. No way."
Reality TV Highlight:
- Love is Blind Season 8 – Premiering on Netflix in Minnesota, Jay highly recommends it as top-tier reality TV content for Valentine's Day.
[12:50] "Love is Blind is like top tier stuff. It takes place in Minnesota this year. I watched the trailer. It looks phenomenal."
Additional Insights and Community Engagement
In the concluding segments, Jay briefly touches upon community resources and encourages listener engagement:
- Eventtastic.com: Promoted as the world's largest virtual event platform covering various aspects of events, from public speaking to workshops.
[21:00] "Check out eventtastic.com... it's going to be bonkers."
- GuruVents.com: Another platform for accessing free virtual marketing events featuring industry leaders like Damon John and Martha Stewart.
[22:15] "Visit GuruVents.com so you can hear from the world's top marketers."
Jay wraps up by inviting listeners to subscribe, leave reviews, and stay tuned for future episodes filled with actionable marketing tips and engaging content.
Conclusion
Episode 271 of "Do This, NOT That" offers a well-rounded mix of marketing strategies tailored for Valentine's Day, innovative tech solutions for AI enthusiasts, and thoughtful entertainment recommendations to enhance the romantic occasion. Jay Schwedelson effectively balances professional insights with personal anecdotes, delivering a comprehensive and engaging episode that equips marketers with practical tools while entertaining listeners with relatable content.
Notable Quotes:
- [03:25] "Use an emoji as the very first character this week... it will actually increase your open rates over 15%." – Jay Schwedelson
- [06:15] "Valentine's Day, just not a good day... email open rates are actually down 22% on Valentine's Day." – Jay Schwedelson
- [10:05] "Perplexity posted on X that it now allows its users to use Deep Seek when you're on Perplexity for free." – Jay Schwedelson
- [18:45] "Boomerang... amazing movie. Five million thumbs up. My wife's favorite movie." – Jay Schwedelson
- [12:50] "Love is Blind is like top tier stuff. It takes place in Minnesota this year. I watched the trailer. It looks phenomenal." – Jay Schwedelson
Final Thoughts: Episode 271 is a treasure trove for marketers seeking to optimize their Valentine's Day campaigns, tech enthusiasts interested in AI advancements, and anyone looking for quality entertainment recommendations. Jay Schwedelson’s blend of expertise and personable storytelling ensures that listeners gain valuable insights while enjoying a relatable and entertaining narrative.