Podcast Summary: Ep. 276 - Ask Us ANYTHING❓ULTIMATE Content Formats = MASSIVE Engagement!➕ Delulu? Yassify? Keeping Receipts?
Host: Jay Schwedelson
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Presented By: Marigold
Release Date: February 19, 2025
Introduction to the Ask Us Anything Segment
In this engaging episode of "Do This, NOT That," Jay Schwedelson welcomes listeners to a special "Ask Us Anything" edition. This segment is designed to address both practical marketing queries and more unconventional, humorous questions submitted by the audience. Jay encourages listeners to submit their questions via his website, fostering an interactive and community-driven atmosphere.
Topic 1: New Content Formats to Test
Timestamp: [05:30]
Question from Dave (Colorado): "Are there any new content formats to test? Our marketing has gotten kind of stale."
Jay's Response:
Jay delves into innovative content strategies tailored for both B2B and consumer marketers. He introduces two primary content formats:
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Ultimate Guides for B2B Marketing:
- Jay emphasizes the effectiveness of "Ultimate Guides," a more comprehensive version of standard content guides.
- Key Insight: Labeling content as an "Ultimate Guide" can increase download rates by up to 25% compared to regular guides.
- Example: "The Ultimate Guide to Digital Transformation in Healthcare" versus a standard "Guide to Digital Transformation in Healthcare."
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Insider Lists for Consumer Marketing:
- Jay highlights the importance of "insider lists," where consumers sign up to receive exclusive updates on new or limited-edition products.
- Notable Quote: "These people are your raging super fans and they're also your megaphone."
- Examples of Brands Using Insider Lists: Adidas, Alo Skims, Sephora.
Conclusion: For B2B marketers, adopting Ultimate Guides can significantly enhance engagement, while consumer marketers should leverage insider lists to cultivate dedicated superfans and amplify their marketing efforts.
Topic 2: Growing Social Media Followers from Zero
Timestamp: [15:45]
Question from Dave (Colorado): "If you had zero followers on LinkedIn or whatever social platform and you wanted to grow and you literally had nobody following you, how would you go about growing from zero?"
Jay's Response:
Jay introduces the concept of "Building in Public" as a highly effective strategy for growing a social media following from scratch.
Building in Public:
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Definition: Openly sharing the process of building a business, product, or personal brand through consistent and transparent updates.
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Implementation Tips:
- Post regularly (daily or a few times a week) about progress, successes, failures, and learnings.
- Share authentic stories that resonate with the audience, fostering a sense of participation and loyalty.
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Supporting Evidence: LinkedIn's own research shows that vulnerability posts receive 10 times more reach than standard posts, demonstrating the power of authenticity.
Personal Example: Jay shares his intention to apply this strategy to his upcoming YouTube venture, aiming to document and share his journey of building a presence from zero.
Notable Quote: "Building in public is how I would go about getting from zero followers to a lot."
Conclusion: By embracing transparency and regularly engaging with the audience, marketers can organically grow a loyal and active following, even starting from ground zero.
Topic 3: Understanding and Using Modern Slang Terms
Timestamp: [25:10]
Question from Steffi (New Orleans): "Do you know any of these slang terms and do you use them in your regular day?"
Jay's Response:
Jay addresses several contemporary slang terms, providing definitions and his personal stance on using them:
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Yassify:
- Definition: Applying multiple beauty filters to a photo for an exaggerated glamorous appearance.
- Jay's Take: "Absolutely not. I've never heard that word before and I definitely don't want to use it in my everyday."
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Receipts:
- Definition: Keeping evidence of someone's statements or actions to call them out later.
- Jay's Take: "I like the word receipts. I think this is good... But really, I don't even really do that in my real life."
- Advice: Avoid "fighting with history" by not bringing up past grievances during arguments to prevent unnecessary escalation.
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Aura Points:
- Definition: A perceived "coolness factor" based on one's behavior or presence.
- Jay's Take: "I have no aura. My aura right now is still getting over having the flu and I feel disgusting."
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Main Character Energy:
- Definition: Acting as if one is the protagonist in their own story.
- Jay's Take: "I don't have main character energy. I don't use that in my everyday."
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Delulu:
- Definition: Short for "delusional."
- Jay's Take: "I want to say that you’re Delulu. I will try to say Delulu."
Conclusion: While Jay acknowledges these slang terms and their meanings, he humorously admits to not incorporating them into his daily vocabulary, highlighting a generational or stylistic gap.
Final Insights and Takeaways
Throughout the episode, Jay Schwedelson provides actionable marketing strategies and personal anecdotes that offer valuable insights for marketers at all levels. The discussion on content formats underscores the importance of innovative approaches tailored to specific audiences, while the emphasis on building in public highlights the effectiveness of authenticity in social media growth. Additionally, the lighthearted exploration of modern slang terms adds a relatable and entertaining dimension to the episode.
Key Takeaways:
- Adopt Ultimate Guides for B2B content to significantly boost engagement and downloads.
- Implement Insider Lists in consumer marketing to cultivate superfans and amplify brand messages.
- Embrace Building in Public as a strategy for organic social media growth and fostering loyal communities.
- Stay Authentic and Transparent to connect deeply with your audience and enhance marketing effectiveness.
Listeners are encouraged to apply these strategies to rejuvenate their marketing efforts and achieve remarkable results in their respective fields.