Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson" - Episode 296

Title: Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!

Release Date: March 26, 2025
Host: GURU Media Hub (Jay Schwedelson)
Sponsor: Marigold

Introduction

In Episode 296 of "Do This, NOT That," host Jay Schwedelson welcomes listeners to a special "Ask Us Anything" session. This episode blends practical marketing insights with personal anecdotes, providing a mix of professional advice and relatable stories. Jay outlines the structure of the episode, which includes addressing work-related questions, uncommon marketing tactics, and a particularly quirky query from a listener.

Jay Schwedelson [00:00]: "Welcome to 'Do This, NOT That,' the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately."

Work Question: The Challenge of Tough First Names

Jay begins by addressing a work-related question from Karen in Sarasota, Florida. Karen expresses frustration over how her first name has become a source of mockery, comparing her situation to others who share common names that have gained unintended notoriety through pop culture references.

Jay Schwedelson [00:38]: "Oh, Karen, I feel so bad for you. You go through your life, living your life, and then something stupid happens and all of a sudden your first name becomes something people make fun of."

Jay empathizes with Karen’s predicament, sharing a personal anecdote about his own experiences with teasing due to his last name, highlighting how such situations can be both frustrating and disheartening.

Main Topic: Click Triggers – Boosting Click-Through and Conversion Rates

Transitioning to the core of the episode, Jay delves into the concept of "click triggers," a relatively underutilized strategy in marketing aimed at increasing click-through rates (CTR) and conversion rates (CR). This segment provides a comprehensive guide on what click triggers are, how to implement them effectively, and the substantial impact they can have on marketing campaigns.

What Are Click Triggers?

Click triggers are concise pieces of copy placed in proximity to call-to-action (CTA) buttons on various marketing platforms such as social media posts, emails, and landing pages. Their primary function is to alleviate potential customers' hesitations and encourage immediate action by addressing common concerns or barriers.

Jay Schwedelson [04:30]: "A click trigger is a small piece of copy placed near your call to action button... it helps reduce the hesitation to ease the fears of what the person's thinking, should they do it or not do it."

Implementation and Examples

Jay provides a range of examples to illustrate effective click triggers across different marketing contexts:

• Business Marketing:

  • "No credit card required"
  • "Cancel anytime"
  • "Free 14-day trial"
  • "SOC2 compliant"
  • "Instant onboarding, starts in minutes"

• Consumer Marketing:

  • "Free shipping and returns"
  • "Ships in 24 hours"
  • "Made with sustainable materials"
  • "As seen on TikTok"
  • "Only three left in stock"

Jay Schwedelson [07:45]: "Basically, what it is, it is the one thing that you know the person is thinking about that they need to hear in that moment that's going to get them to want to take that action."

Proven Results

Jay emphasizes the effectiveness of click triggers, backed by AB testing results from his team:

• Email Marketing: Incorporating click triggers near CTA buttons can lead to a 20% increase in click-through rates.
• Destination Pages: Placement of click triggers near CTA buttons can boost conversion rates by approximately 14%.

Jay Schwedelson [11:15]: "Having click triggers within email near your call to action button will actually increase your click through rates by over 20% versus not having them at all."

Practical Tips

• Placement: Ensure click triggers are placed directly above or below CTA buttons, integrated within the button design, or highlighted with badges.
• Testing: Jay strongly advocates for AB testing to determine the most effective click triggers for your specific audience and marketing objectives.

Jay Schwedelson [10:20]: "If you've never really tested click triggers, you should, and you should be doing an AB test test half of whatever you're doing with a click trigger and half without."

Random Tip: Optimizing CTA Button Colors

Shifting slightly, Jay shares an interesting tip regarding the color of CTA buttons, referencing insights from Neil Patel's NP Digital. According to their findings, blue buttons outperform other colors like black or yellow, boasting a 31% higher conversion and click-through rate. Jay encourages marketers to experiment with button colors, noting that red and green also show promising results despite common concerns about colorblindness.

Jay Schwedelson [17:40]: "If you use blue buttons far and away, blue buttons will crush it versus any other color like blue versus black or yellow. Blue is a 31% higher conversion rate and click through rate than black or yellow."

Ridiculous Question: Analyzing Reality TV and Credibility

In the segment designated for quirky questions, Jay addresses Barry from Rochester, New York, who questions whether Jay's analysis of reality TV shows like "Love Is Blind" is an attempt to lose credibility or if it occurs naturally.

Barry [21:10]: "What do you have a platform to use and you use it to analyze love is blind and other horrible things. Is the goal to lose credibility in real time or does it just come naturally?"

Jay responds candidly, clarifying that his intention is not to lose credibility. Instead, he shares his genuine interest in reality TV as a form of relaxation and his humorous take on the personalities he observes on these shows.

Jay Schwedelson [23:05]: "I'm making fun of people that I don't know... I can't handle stress anything. I can't watch horror movies. It stresses me out a lot of times."

He further reflects on the importance of connecting with others through shared experiences, even those as seemingly trivial as reality TV, emphasizing that engaging with such content fosters a sense of communal "stupidity" that binds people together.

Jay Schwedelson [26:00]: "When you live in the stupid, you can connect with people because we're all living in the stupid to some extent."

Conclusion

Jay wraps up the episode by reiterating the importance of testing in marketing strategies and encouraging listeners to explore tools like Marigold for enhancing their relationship marketing efforts. He hints at upcoming events and encourages audience engagement through subscriptions and reviews, blending professional advice with light-hearted banter.

Key Takeaways:

1. Click Triggers: Implement small, strategic pieces of copy near CTAs to significantly boost click-through and conversion rates.
2. AB Testing: Always test different elements, such as click triggers and button colors, to identify what works best for your audience.
3. CTA Button Colors: Blue buttons are highly effective, but don’t shy away from testing red and green as well.
4. Authentic Engagement: Personal anecdotes and relatable content can strengthen connections with your audience, even when addressing unconventional topics.

For marketers seeking actionable strategies to enhance their campaigns, episode 296 offers valuable insights into the nuanced tactics that can drive substantial improvements in engagement and conversions.