Podcast Summary: Ep. 299 - What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!
Released on April 1, 2025 by GURU Media Hub
Welcome to Episode 299 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," presented by Marigold. In this episode, host Jay Schwedelson, along with co-host, dives into the latest updates and trends in the marketing world, covering significant changes on Facebook and LinkedIn, insights on Apple Mail categorization, and intriguing pop culture news featuring the popular TV show "Flip or Flop."
1. Facebook's Retro Revival
Update on the Friends Tab: Facebook is making a strategic move to return to its roots by revamping the Friends tab. As of today, users in the United States and Canada will notice a separate feed dedicated solely to posts, stories, and reels from their connections. This mirrors the original Facebook experience, allowing users to see more relevant content from friends without the clutter of unrelated posts.
User Demographics & Marketing Success: New data from Cool Nerds reveals that the largest demographic on Facebook comprises men aged 25 to 34, accounting for 18% of global users. Impressively, over half (51.48%) of the United States population is active on Facebook, making it a thriving platform for marketers. Jay emphasizes the platform's effectiveness, noting, “93% of all social media marketers use Facebook ads for their promotions” (04:15).
Top Ad Formats: Carousel ads have emerged as the most effective format on Facebook, boasting an average click-through rate of 1.92%. This highlights the continued importance of dynamic and engaging ad formats in capturing audience attention.
Quote Highlight: Jay shares his enthusiasm for the Friends tab update, stating, “I am going to check that out and I'm still not going to post anything because I think it's weird when people post a lot.” (05:30)
2. LinkedIn's Evolving Strategies
Surge in Live Video Engagement: Hootsuite's latest data indicates a monumental 24x increase in comments for live videos compared to native posts on LinkedIn. Jay tested this trend by broadcasting a live version of a podcast episode, observing similar engagement spikes. He suggests leveraging live Q&A sessions with key company figures to maximize interaction.
Optimizing Post Timing: Buffer's recent study advises marketers to adjust their posting schedules on LinkedIn. The optimal time to post has shifted to 10:00 AM, showing an 18% increase in impressions. This is a notable change from the previous best window of 8:15-8:45 AM, underscoring the necessity for marketers to stay updated with platform analytics.
Quote Highlight: Jay advises, “If you are just stuck with some old best practice information about best day to send emails, best time to post on this platform, you should only do this. And you've been stuck with that for six months, 12 months, years.” (07:10)
3. Apple's Mail Categorization Struggles
Low Adoption Rates: World Data Research reports that Apple's mail categorization feature, akin to Gmail's promotion tabs, is underperforming. Less than 10% of Apple Mail users utilize these categorizations, with availability limited to newer phone models. Additionally, around 50% of eligible users have disabled the feature.
Community Feedback: The feature has faced significant backlash on platforms like Reddit and Apple's own community forums, where users express frustration over the ineffective sorting and lack of accessibility.
Implications for Marketers: Given the minimal usage, Jay recommends that marketers should not prioritize Apple's mail categorizations in their email marketing strategies for the time being.
Quote Highlight: Jay bluntly concludes, “I would not think and worry about the Apple mail categorizations at all right now. I mean literally at all. What a waste of time.” (06:25)
4. Pop Culture Buzz: Flip or Flop Meets Real Housewives
Christina Hack's New Venture: Christina Hack, renowned from the HGTV show "Flip or Flop," has been approached to join "The Real Housewives of Orange County." During a recent interview on SiriusXM's Jeff Lewis Live, Christina revealed, “Informally, I said yes.” (07:50) This crossover marks a significant shift for Christina, potentially expanding her audience and brand presence.
Black Panther 3 Updates: In exciting news for Marvel fans, director Ryan Coogler is in advanced talks to feature Denzel Washington in "Black Panther 3." Both Coogler and Washington have expressed strong interest in collaborating, promising a blockbuster addition to the franchise.
Quote Highlight: Jay expresses his excitement, “This is awesome,” regarding the Denzel Washington involvement in "Black Panther 3." (08:10)
5. Final Thoughts
Jay wraps up the episode by encouraging listeners to stay informed and adaptable, emphasizing the ever-changing landscape of digital marketing. He highlights the importance of continuously testing new strategies and staying updated with the latest platform analytics to maintain a competitive edge.
Closing Quote: Jay motivates listeners by saying, “Listen, we covered a lot of information here. Listen. I hope you check out guru conference.com our free virtual email event is now open for registration.” (08:49) (Note: Promotional content is included here for context but was minimized as per instructions.)
This episode of "Do This, NOT That!" provides invaluable insights into the latest trends and updates in the marketing world, particularly focusing on Facebook and LinkedIn's evolving features. Additionally, the pop culture segments offer a refreshing break, connecting marketing strategies with broader media trends. Whether you're a seasoned marketer or just starting, these actionable tips and industry updates are essential for optimizing your marketing efforts.