← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
Ep. 304- Ask Us ANYTHING❓ Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice?
00:13:10
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Welcome to do this not that the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. Also, dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwedelson. Let's do this, not that.
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We are back for Ask Us Anything from the do this not that podcast presented by Marigold. This is our super short episode where all week long we get in work questions. We get in super ridiculous questions. We try to tackle one of each. And if you want to submit a question, you would absolutely rock. You just go to jschwetelson.com button that says podcast, another one says ask us anything. And please submit your questions because that's how we do this crazy show. So let's get into it. Let's do the work question first. We got a question from Jake from Springdale, Utah. I knew exactly where that is because it is right next to Zion national park. And I took my family there not too long ago. And we went. I'll never forget this. I don't know why this on my mind, but probably because you're from there. We went rappelling, and that's like when you go up these big formations, these rock formations, and you tie these ropes around you and then you go down like backwards. And we had this guide and we went up like a hundred feet. And I was freaking out. I'm not like, scared of heights, whatever. I guess I'm just scared of, like, dying from falling off a cliff or whatever. Anyway, so my wife goes down pretty much no issue. My teenage kids each go down pretty much no issue. Now it's my turn. I got this rope wrapped around me and I'm like, this is horrendous. I am. This is the end. This is where it ends for me. And so my teenage kids thought this was very funny and they thought, oh, my God, our dad is freaking out, whatever. And so they filmed the whole thing. And as I'm going down, I'm pretty sure nobody has cursed this much in the span of whatever it was, 30 seconds. I probably cursed easily a hundred times, and I could not have sounded like a bigger wimp. And we were supposed to spend the whole day rappelling with this guide. I immediately paid this man and said, your day is now over. Rappelling has ended. This is the last time I will ever do this in my life. So, yes, it's not a bucket list. Item. But I will never be doing that again. And I cursed a lot anyway. Jake, what is your question? Jay, our team just found out that our marketing budgets are basically cut to almost nothing. But of course, we still need to drive leads and engagement. Any magic you got that we can do to keep the marketing lights on? Well, I think a lot of people out there, consumer and business marketers, are feeling this one because unfortunately, budgets might be getting scaled back. You know, when there's uncertainty, and I don't care about anybody's politics, it's meaningless to me. But there's uncertainty. There's no debating that there's uncertainty. When there's uncertainty, marketing budgets get contracted because everyone's like, oh, no, we got to reign it in and see what's going to happen. Which is not a good move. But that's a topic for another day. So what can you do if your marketing budgets are shrunk to almost zero? And I think there's a level of energy that the marketing team needs to bring to their entire organization when there's not a lot of dollars to go around, because you can do a lot of stuff if you get a little bit aggressive. First off, whether you're a business or consumer, let's talk about DMing people. You can be DMing people on LinkedIn. You could be DMing people on Instagram, anywhere that you want to DM. Now, it's not just you DMing people, but you turn every employee in your company, every salesperson, every marketing person, every executive, every everybody into an engine for your company. You give them a little blurb of what they can say, let's say you're promoting a webinar you have. You give them a blurb and you say, I want you to DM a hundred of your contacts every day. This costs nothing. It takes less than 10 minutes. It is not hard. And the world will say, hey, by the way, we have this awesome new webinar coming up. This so and so was speaking. I'd love for you to be there. Can I count on you? And you send them the link for registration. Or if it's a direct to consumer offer, you DM from the brand account page or from a personal page, you DM, hey, we have the special 10% offer for you and you DM 100 contacts a day. Does that sound meaningless? Yeah, it might sound meaningless. You, but it will be a game changer for you. It costs you nothing. And I don't care how big or small your brand is, you can do this. And if you have Thousands of employees. Turn them into your engine. Also your email signatures. Get aggressive with your email signatures. You don't realize how many emails everybody on your team is sending out, but it's not just how many because maybe you have a small team. Doesn't matter, okay? You're emailing to the exact right people every single day, interacting back and forth and back and forth and back and forth. And your email signatures within your emails, if you include a very strong CTA that is very timely, that really stands out, you will get a high click through rate on that. Again, it costs you no money. Other things you could do for no money, get super active where your audience is. Maybe there are relevant slack groups that you could be in or discord or Facebook group communities or LinkedIn communities. Get on there, get your employees on there, get your team on there. Start posting about your offers, your content. Engaging. You know, it takes a little bit of energy but if you have no budget, you can overcome all this stuff. Do swaps, okay? Reach out to non competitive folks in your category. Could be an association, it could be a publisher in your category, could be anything. Or somebody has a big following. Say hey listen, I'll post about your stuff, you post about mine. Put this link in your newsletter. I'm going to put this link in my newsletter. I'm going to endorse your thing. You're going to endorse my thing? You're going you be intentional that you say to yourself, okay, once a week I'm going to lock in one of these relationships and this can be a game changer. Again, no money is changing hands and you can do this up your posting on social media. If you're not posting daily, you better be posting daily on all platforms. Post twice a day. If you're posting daily, separate it out by three hours. And who cares if you don't get a lot of engagement, Any little piece of engagement matters. And when you do get engagement, when you do get a like from anybody, you DM that person, okay? Say hey, by the way, I saw you interact with the post. I want to get you this discount. Want to get you information on this latest thing. Listen, you can do this. It's just a matter of how much energy you want to put behind it. You don't need marketing budget to change the game. Okay? The same thing as emails. If you're sending an email once a week, send out emails twice a week. Oh no, maybe you'll get some unsubscribes. Who cares? They're not buying from you. But, but that additional send will get you more clicks, will get you more activity. And then when you get those clicks, you take those clicks and you DM them on social media or you DM them privately. Another email message and say, hey, can we connect? Can we talk? When there is no budget, that's when you have to say, you know what? I'm going to get comfortable being uncomfortable. I'm going to ask my team to do more. I'm going to ask all the employees to do more. That is how you win. And the last one, which is absolutely the best tactic on earth, is ask for referrals. Go to your clients that love you the most, the most loyal clients that you have, the people that really love your brand, okay? And say, hey, can I count on you to refer us? Maybe you give them a discount code if they refer you. Or if it's a big client, you say, listen, it'd be huge. Is there anybody in your network that you think you could introduce me to? Because I'd love for them to learn about what we're doing. You will be shocked about how many people are willing to do that. If you ask. You don't want to ask everybody. It's not a mass solicitation, but a handful of clients referring you can be a game changer. So it's not the time to be shy when marketing budgets are getting tight. All right, before we get to the ridiculous question, I want to let you know that this podcast is exclusively presented by Marigold Now. Marigold is my email sending platform. I don't know who you use, but whoever you're using is the wrong platform because I'm using the best platform on earth. You're a business marketer, consumer marketer, small, medium, large. I am telling you, you want to check out meet marigold.com I send billions of emails. I've been using them forever. They are incredible. If you want to run a loyalty marketing program, retention programs, you want the absolute best AI tools. Marigold is it. Check them out@meetmargle.com all right, let's get into the ridiculous question. This is always so funny to me. We get in lots of very odd questions, but we're getting a lot of questions. People asking dating advice, which is so strange because I don't know anything about dating. Like zero. I've been married for 400 years. I know nothing. But here we get them all the time. So apparently we group together three dating advice questions, and I'm going to answer them. And I would recommend taking the opposite advice. Whatever I give, because I Am clueless. And also, I have not read these yet. So we're going to do this in real time. Here we go. Dating advice questions. J. I accidentally called my date by my ex's name mid dinner, and he won't let it go. What should I do? Well, if that person won't let it go, that person is a loser. I mean, first of all, that's funny, okay? It's not like you're sitting there daydreaming about your ex or whatever. Who cares that it came out of your mouth? And if the person's making a big. Anybody who makes a big deal about anything that's not important is a loser. And you should not date that person because it just shows they're going to make. If they make a big deal out of nothing, they're going to make a massive deal out of a big deal, and then you're going to break up anyway. So get rid of this person. They're a loser, and probably go back with whoever your ex is because they're on your mind, apparently. Okay, the next question. These are unbelievable. I have no reason to be answering these, but who cares? Jay, my. My boyfriend loves talking about investing in crypto, and it is so boring. And I've tried to tell him, but he won't stop. Is this a big problem? I mean, if the person you're dating is really boring to you and you don't like what they're talking about and you've told them that you don't like what they're talking about and they're boring, then I would call that a big problem because, I mean, it's boring. Why would you want to be involved with somebody that you find boring? I would say, give it one more shot. Say, listen, dude, you're boring me to tears. I don't care about crypto. I don't care about your investment portfolio. Let's talk about, you know, something important, like reality tv. And so, yeah, if they're boring, boring's not going away, so move on. Telling everybody in this country to break up, basically. All right, last question. Jay. I really hate my potential future in laws. Is that a deal breaker? Oh, wow. That is a loaded question. That's a tough one. I got very lucky. I hit, like, the in law lottery when I got married. I did the Nicest People, Greatest People on Earth. And I was very aware of that before I got engaged. I'm like, I really like my potential in laws. So now I have to flip the script. If I really didn't like them, would that have stopped me. It certainly would have been a check mark in the negative column. I think it also has to do with how close whoever it is that you're dating your significant other is. How close are they with their parents? Right. If their parents are like a huge part of their life, you guys live really close to where they live. And the goal, the plan is that you're going to stay close to them and they're going to be a part of your life in a big way. Then it's a massive issue. If they like live three states away, you see them three times a year, you have to have Thanksgiving with them, but they're not really part of your everyday life, potentially long term, then it's a big nothing burger and who cares? So I think that's it. But listen, if you love the person you're with, you stay with them, even if they have some baggage there with their, with their parents. And hopefully that all works out. I don't know what I'm talking about. Listen, I appreciate you being here. Go to Jay Schwedelson.com not only can you put questions in there for this episode, but if you go to the page that says partner with Jay, we can partner on stuff. I can come on your podcast, maybe you'll come on mine. We can work together. You could hire my agency. We could solve all of the world's issues. Probably not, but anyway, thanks for being here. Leave this thing a review and I'll catch you later. You did it. You made it to the end.
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