Episode Summary: Ep. 309 - Ask Us ANYTHING❓ Secret to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪

Release Date: April 16, 2025
Presented By: Marigold
Host: Jay Schwedelson | GURU Media Hub

Introduction

In Episode 309 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," host Jay delves into an engaging "Ask Us Anything" format, addressing diverse questions from listeners. This episode combines practical marketing insights with a touch of pop culture, offering listeners actionable strategies and entertaining anecdotes.

Section 1: Maximizing Social Engagement with ChatGPT’s Image Creation

Listener Question:
Katie from Seattle inquires about the effectiveness of using ChatGPT to generate images for boosting social media engagement. She references Jay's recent post featuring a "toy box AI image" that garnered significant interaction.

Jay’s Response:
Jay emphasizes the transformative impact of ChatGPT’s enhanced image creation capabilities, introduced in March 2025. He highlights that "over 130 million users have utilized the image generation feature, producing more than 700 million images just in the first week since its launch" (03:30). This surge underscores ChatGPT's pivotal role in modern marketing strategies.

Key Insights:

• Accessibility and Sophistication: Unlike other AI tools like Gemini, ChatGPT’s free version offers seamless image creation without struggling with text or letter interpretation, making it a versatile tool for marketers.

• Engagement Metrics: According to World Data Research, social posts utilizing AI-generated images have seen a 200% increase in engagement over the past two weeks (12:15), demonstrating their effectiveness in capturing audience attention.

• Practical Application: Jay shares a simple yet powerful hack:

  1. Identify Viral Content: Spot a popular image or quote on social media.
  2. Replicate with ChatGPT: Upload the image to ChatGPT and request the specific prompt needed to recreate it.
  3. Customize and Deploy: Tweak the generated prompt slightly to tailor the image to your brand, effectively mirroring viral content to enhance your own engagement.

Notable Quote:
"Any image that you see … you can make it for yourself for your brand account. This is crushing it. It is a game changer." (14:45)

Actionable Takeaway:
Marketers should leverage ChatGPT’s image generation feature to replicate and customize viral content, thereby driving substantial engagement across their social media platforms with minimal effort.

Section 2: The Kardashians’ Crumbl Cookies Collaboration – A Cautionary Tale

Listener Question:
Samantha from Austin, Texas, poses a "ridiculous" question about Jay’s stance on the Kardashians, prompting a discussion on their recent collaboration with Crumbl Cookies.

Jay’s Response:
Jay shares his personal experience with the Kardashians' latest venture, critiquing the collaboration's execution. He recounts ordering various Kardashian-themed cookies, noting that "all were very good, except Courtney's flourless chocolate cake," which received overwhelmingly negative feedback on TikTok (22:10).

Key Points:

• Celebrity Collaborations: Jay draws parallels between the Kardashians' partnership with Crumbl Cookies and other celebrity-driven food collaborations, such as Travis Scott’s McDonald’s Happy Meals. He underscores the often superficial nature of these partnerships, where the product change is nominal yet strategically marketed to drive sales through celebrity influence.

• Product Quality Concerns: While most of the Kardashian cookies were well-received, Courtney Kardashian’s flourless chocolate cake variant stood out as a significant misstep. Jay emphasizes the backlash on social media, describing the cookie as "absolutely one of the most disgusting things" tasted by consumers (25:30).

Notable Quote:
"It tasted like disgusting. Okay? It was literally inedible." (24:05)

Insights for Marketers:

• Quality Assurance: Celebrity collaborations must maintain high product standards to avoid damaging both the brand and the celebrity’s reputation.

• Authenticity Matters: Consumers are quick to call out inauthentic or poorly executed partnerships on social media, highlighting the importance of genuine and quality-driven collaborations.

Conclusion on the Topic:
While leveraging celebrity influence can significantly boost brand visibility, it is crucial to ensure that product offerings meet consumer expectations to sustain long-term success.

Final Thoughts

Throughout the episode, Jay Schwedelson seamlessly blends practical marketing advice with relatable pop culture references, providing listeners with both strategic insights and engaging storytelling. By addressing diverse listener questions, Jay reinforces the podcast’s commitment to delivering actionable tips and valuable knowledge for marketing professionals.

Key Takeaway:
Embracing advanced tools like ChatGPT for content creation can dramatically enhance social media engagement, while careful consideration is essential when engaging in high-profile collaborations to maintain brand integrity and consumer trust.

For more actionable marketing tips and insights from top industry experts, subscribe to "Do This, NOT That" and join the marketing adventure with Jay Schwedelson and GURU Media Hub.