Podcast Summary: Ep. 314 - NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK

Podcast Title: Do This, NOT That: Marketing Tips with Jay Schwedelson
Host: Jay Schwedelson
Presented By: Marigold
Release Date: April 22, 2025

Overview

In Episode 314 of "Do This, NOT That," host Jay Schwedelson delivers a concise yet impactful discussion on the latest trends and updates in the marketing and business landscape. Covering significant updates from Canva, the ongoing dynamics between Threads and Blue Sky, app download trends, and a nostalgic recount of WrestleMania, Jay provides actionable insights and personal anecdotes tailored for marketers seeking to stay ahead.

Canva Updates: Enhancing Marketing Creativity

Jay emphasizes the pivotal role Canva plays in the marketing toolkit, highlighting its widespread adoption and new feature releases.

Importance of Canva in Marketing

Jay Schwedelson [00:02]: "I don't care if you're in design or in graphics or any of that stuff. Canva is at the core of what we all need to understand how to use."

• Usage Statistics: Approximately 85% of Fortune 500 companies utilize Canva, underscoring its significance in professional settings.
• User Base: Over 220 million monthly active users make Canva a ubiquitous tool for marketers and designers alike.
• Pro Version Benefits: For just $15 a month, Canva Pro offers extensive features that Jay describes as "way more useful" compared to other expenditures like coffee.

New LinkedIn Video Creation Templates

Jay Schwedelson [05:30]: "Canva just added LinkedIn video creation templates. This is great stuff."

• Features:
  • A variety of LinkedIn-specific video templates designed to create compelling ads.
  • Seamless export of Canva assets directly to LinkedIn company pages or LinkedIn Ads Account Manager.
• Benefit: Simplifies the process of creating LinkedIn-friendly video content, aligning with LinkedIn's status as a premier platform for professional networking and content sharing.

Brand Fetch Plugin: Streamlining Brand Assets

Jay Schwedelson [08:45]: "Brand Fetch plugin on Canva is very, very awesome."

• Functionality:
  • Allows users to quickly search and import company logos directly into Canva projects.
  • Eliminates the need for manual logo searches and uploads, providing perfectly formatted logos instantly.
• Use Case: Enhances efficiency in creating presentations, decks, and marketing materials by ensuring brand consistency and saving valuable time.

Threads vs. Blue Sky: Navigating Social Media Platforms

Jay delves into the current state and future prospects of Threads and Blue Sky, two emerging social media platforms competing in the space previously dominated by Twitter (now X).

Threads Growth and Engagement

Jay Schwedelson [12:00]: "Threads continues to grow. It has 320 million monthly active users now, which is a lot."

• User Base: Threads boasts 320 million monthly active users, reflecting substantial growth.
• Engagement: Despite high user numbers, Jay notes a lack of significant interaction, describing the platform as a "ghost town" in terms of active engagement.

Blue Sky's Momentum Decline

Jay Schwedelson [15:20]: "Blue Sky is dying. It now has 35 million users, but the momentum in terms of growth has slowed massively."

• User Base: Blue Sky has reached 35 million users.
• Growth Rate: An increase of only 5 million users over the past four months signals a significant slowdown.
• Outlook: Jay predicts Blue Sky will transition into a micro-network catering to a niche audience rather than becoming a mainstream platform for brands.

Top App Downloads on Apple's App Store

Jay Schwedelson [18:10]: "The number one app that got downloaded 13 million times on Apple's App Store was ChatGPT. That's a no brainer. So that's the number one app out there."

• Top Downloads:

  1. ChatGPT: Dominates with 13 million downloads, indicating a strong interest in AI-driven tools.
  2. Threads: Secures the second spot with 10 million downloads, highlighting its popularity despite engagement issues.
  3. CapCut: Achieves third place, recognized for its robust content creation capabilities.

• CapCut Insight: Jay praises CapCut as an essential tool for content creation, referring to it as "bonkers" for making content easy and efficient.

WrestleMania 41: A Nostalgic Recount

Shifting from marketing to personal storytelling, Jay shares his experience attending WrestleMania 2, blending nostalgia with reflections on the event's spectacle.

Jay Schwedelson [22:00]: "I went to WrestleMania 2 live. It was for my birthday, and me and my grandma were totally into wrestling and we went to WrestleMania 2."

• Event Details:
  • Location: Nassau Coliseum, Long Island.
  • Attendance: Hosted Hulk Hogan vs. King Kong Bundy in a steel cage match and Mr. T vs. Rowdy Rowdy Piper.
• Personal Reflection: Jay reminisces about the vibrant atmosphere and the enthusiasm of wrestling fans, despite not being a wrestling aficionado himself.
• Emotional Connection: Highlights the meaningful memories with his grandmother, Sadie, who shared his interest in wrestling.

Conclusion

In this episode, Jay Schwedelson effectively balances practical marketing insights with personal anecdotes, offering listeners a well-rounded experience. From leveraging Canva's new features to understanding the evolving dynamics of social media platforms like Threads and Blue Sky, Jay provides actionable advice for marketers. His personal stories, such as the WrestleMania experience, add a relatable and engaging touch, making the episode both informative and entertaining.

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