Episode Summary: Ep. - 318- 'I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK

Release Date: April 29, 2025
Hosted By: Jay Schwedelson
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Published By: GURU Media Hub

1. Introduction to the Week's Highlights

Kicking off Episode 318, host Jay Schwedelson welcomes listeners to another insightful installment of Do This, NOT That. Emphasizing actionable marketing tips and the latest industry trends, Jay sets the stage for a discussion encompassing new tools, shifting content strategies, and viral social media challenges.

2. Meta's Edits App: A Game-Changer for Content Creators

One of the episode's primary discussions centers around Meta's latest release, Edits—a standalone app designed to revolutionize content creation across various platforms.

• App Overview:
  Jay highlights that Edits is tailored for both small and large brands, offering robust features that facilitate high-quality content creation without watermarks. "If you're in marketing, this edits app has features you just won't find anywhere else" (02:15).

• Cross-Platform Utility:
  Contrary to common misconceptions, Edits isn't limited to Instagram. It supports content for TikTok, YouTube Shorts, and more, broadening the scope for marketers aiming to diversify their content distribution.

• Popularity Surge:
  The app has seen impressive adoption rates, with over 700,000 downloads in the first 48 hours and currently ranking number one on the app charts with approximately 7 million downloads. Jay urges marketers to explore Edits promptly, stating, "If you're in marketing, this edits app, it has features on it that you just won't find anywhere else" (02:45).

3. Shifting Paradigms in Webinar Availability: Reducing On-Demand Content

Transitioning to webinar strategies, Jay delves into recent data from Contrast IO and World Data Research, revealing a significant decline in on-demand webinar availability.

• Decline in On-Demand Offerings:
  On-demand accessibility for webinars has decreased from 80% to 63% over the past two years. Jay interprets this reduction positively, arguing that over-reliance on on-demand content can undermine marketing efforts. "On Demand in general, I think is ruining marketing" (04:10).

• Benefits of Live Attendance:
  Data indicates that attendees who participate live are 400% more likely to enter the sales pipeline compared to those who consume content on-demand. This substantial increase underscores the value of fostering real-time engagement.

• Strategies to Encourage Live Participation:
  Jay recommends incorporating live-only elements, such as:

  • Live Q&A Sessions: Enhancing interactivity and providing immediate value.
  • Exclusive Live Content Bundles: Offering unique content available only during live events.

  He cites examples from industry giants like Apple and Netflix, which are adopting staggered content releases to maintain audience engagement over time. "Apple…they're releasing basically one episode a week…as if it was back in the 1980s" (06:00).

• Zoom's Initiative:
  Additionally, Zoom Event reports that 65% of webinars are now live-only, a strategic move to boost attendance rates. Jay encourages marketers to emulate this approach to enhance conversion rates and customer engagement.

4. The Viral "I'm So Hungry" TikTok Challenge: A Lesson in Trend Utilization

Shifting gears, Jay discusses the latest viral trend on TikTok: the "I'm So Hungry" challenge.

• Challenge Description:
  Participants film themselves walking into a room and proclaiming, "I'm so hungry I could eat [random person/place]," often inserting unexpected or humorous names. This spontaneity drives high engagement and shareability.

• Personal Anecdote:
  Jay shares a personal encounter with the trend: "My daughter goes, I am so hungry, I could eat Steve Martyr… it was the most random thing" (05:50). This example illustrates how the challenge blends humor with unpredictability, fostering widespread appeal.

• Engagement Metrics:
  The challenge has garnered over 10 million views, showcasing its potential as a powerful tool for brands to connect with younger audiences through relatable and entertaining content.

• Marketing Takeaway:
  Jay highlights the importance of leveraging such trends to humanize brands and engage authentically with audiences. By participating in viral challenges, marketers can enhance visibility and foster community interaction.

5. Final Thoughts and Community Engagement

Concluding the episode, Jay emphasizes the importance of staying abreast with emerging tools and trends to maintain a competitive edge in the marketing landscape. He encourages listeners to explore Meta's Edits app, prioritize live engagement over on-demand content, and creatively engage with viral social media challenges.

Notable Quote:
"You want to be a thought leader in your category…people have to show up if they want to get involved with what you're doing" (05:30).

Jay also invites listeners to leave reviews to support the podcast's growth and directs them to GuruVents.com for access to top-tier virtual marketing events featuring industry leaders like Damon John and Martha Stewart.

Key Takeaways:

• Adopt Meta's Edits App: Utilize this free, feature-rich tool to create versatile, watermark-free content across multiple platforms.

• Emphasize Live Engagement: Reduce reliance on on-demand content to boost real-time participation and significantly enhance conversion rates.

• Leverage Viral Trends: Engage with current social media challenges to increase brand visibility and connect authentically with your audience.

This episode of Do This, NOT That offers actionable insights and strategic advice for marketers seeking to enhance their content creation, engagement tactics, and adaptability to social media trends. Jay Schwedelson effectively blends data-driven analysis with practical examples, providing listeners with valuable tools to elevate their marketing efforts.