Podcast Summary

Do This, NOT That: Marketing Tips with Jay Schwedelson
Presented By Marigold
Episode 402: EXACTLY How Often to Post? #1 Influencer! Chase Dimond 3.2 Million Followers on LinkedIn Shares his secrets!
Date: August 29, 2025
Guest: Chase Dimond
Host: Jay Schwedelson (Guru Media Hub)

Overview

In this fast-paced, value-packed episode, Jay Schwedelson sits down with Chase Dimond–LinkedIn’s top-ranked eCommerce influencer, email marketing maven, and social growth tactician. Together, they break down the actual posting frequencies, formats, and strategies that drive massive LinkedIn (and multi-platform) growth. Chase shares his proven playbooks for personal and company (theme) pages, offers candid insights on algorithms, myths, and repurposing content, and emphasizes the importance of consistency and community. The conversation is energetic, actionable, and accessible for marketers at all levels.

Key Discussion Points & Insights

1. Is It Too Late to Grow on LinkedIn?

• Myth-busting: It’s not too late to start. Chase shares how he helped his wife go from zero to 70,000+ followers and 2–4M monthly impressions in a year.

  • “She’s gone from basically zero to north of 70,000 followers in about 12 months… So by all means, I think it’s very doable.” (Chase, 02:46)

• Winning Mindset: Focus on helpfulness, sharing value, and real personality in the AI era.

2. Content Formats & Repurposing

• Carousels and image + text posts are currently the best-performing formats on LinkedIn.
  • “Carousels…were the best…then kind of fell off…and now they’re back…You can repurpose the heck out of those.” (Chase, 03:34)
• Long-form newsletter content can be “sliced and diced” into shareable pieces for multiple platforms (LinkedIn, X/Twitter, Threads, Newsletters).

3. How Often Should You Post? The Frequency Formula

• Chase’s Schedule:
  • 2–3 times per day on his personal page.
    • Post 1: Early morning (5am PST, scheduled by a VA; Chase is often sleeping)
    • Post 2: Early/mid afternoon (2–3pm PST; sometimes skipped if AM post performs well)
    • Post 3: Evening (8–9pm PST, after family time, if earlier posts underperform)
  • Decision to post further depends on the engagement/output of previous posts.
    • “I started posting three times a day, every single day for like the first 12 to 18 months.” (Chase, 05:15)
    • “If the post does underwhelming, I’ll then for sure post a second time around that two or three o’ clock.” (Chase, 06:59)

4. Does First-Hour Engagement Matter?

• Yes, especially replying to comments on your own posts within the first hour.
  • “It’s especially important to…respond to people that have taken the time…to leave something of value.” (Chase, 07:54)
• Engagement by your team or friends helps (and is not something to feel weird about using).

5. Company Pages aka Theme Pages – The Secret Weapon

• Chase has 24+ company pages (“theme pages”) on topics like marketing, AI, copywriting, each with hundreds of thousands of followers.
  • “They’re technically…company pages. I refer to them as a theme page.” (Chase, 08:50)
• Playbook:
  • Curate viral content from LinkedIn, X/Twitter, Reddit; give credit.
  • Recycle top-performing personal and other creators’ posts.
  • Experiment with memes, trends, and content variations.
  • Post 2x daily for volume and repetition across all pages.
• Benefits:
  • Feeds your personal growth
  • Drives massive impressions (20–30M a month)
  • Easy and fast to set up (“minutes”)
  • Works for any industry, at any scale

6. Platform Synergy & Threads Play

• Chase applies the same method to Threads: rapid theme pages and testing while the platform is young.
  • “We’ve grown to…maybe 150 or 250,000 followers [on Threads]…5 to 7ish million impressions a month there.” (Chase, 12:56)
  • “My focus there is…it’s just a testing ground…” (Chase, 16:04)
• Early adopters benefit most; secure handles and followers before ad products roll out.

7. Social ➔ Email Funnel

• Social platforms are leveraged as top-of-funnel for converting followers into email subscribers and event signups.
  • One event post: 300–400 signups.
  • Using all 24 accounts for event promo can yield thousands of opt-ins.
  • “Using social and doing this is so important to drive that first party, zero party data…” (Chase, 14:41)

8. How to Learn What Works: Study, Model, And Build Your Tribe

• Analyze three groups on your target platform:

  1. New creators (early-stage, reps)
  2. Micro-influencers (3k–10k followers); find outliers and viral hits
  3. Top-level players; reverse-engineer their consistency, formats, and engagement plays

• Build supportive engagement pods, especially early on (it’s not “cheating”).

  • “You have to post really good content…post consistently…get people to engage — friends, family, coworkers, maybe a few peers.” (Chase, 20:54)

Notable Quotes & Memorable Moments

• On Helpfulness & Stance:

  • “For me, I just like to be helpful. I don’t really ever promote any of my businesses. No one really knows what I actually even do. I just like to share great content online.” (Chase, 02:46)

• On Company Pages:

  • “The setup itself is minutes…You need a logo, some kind of profile or banner image, and then you need a couple fee key details.” (Chase, 12:10)

• On Curation (and Not Necessarily Loving It):

  • “Let’s say it’s something funny…I don’t even know if I find it funny, but I’m like, I guess everybody else does…I only want stuff that’s going to rip.” (Jay, 12:34)

• On Being Early:

  • “If you could just get on platforms early to secure handles…I’ve seen friends buy and sell just handles themselves…for five, six figures.” (Chase, 17:45)

• On the Emotional Rollercoaster:

  • “LinkedIn is so hot and cold…Every single day…we go from like the record breaking week, we had 5 million impressions…to like the next week we’re like a million — were like, oh man, we were on top of the world last week and man, we suck. Do we, do we know what we’re doing?” (Chase, 20:54)

• On Keys to Social Growth:

  • “Content, consistency, and finding your tribe…It’s the best way for you to A, stay accountable and B, get a little bit of action on your content other than like your mom or your grandma posting, if they’re even on LinkedIn.” (Chase, 21:27)

Timestamps for Key Segments

• Intro & Chase’s Background: 00:01–02:11
• Is Social/Niche Too Late? 02:11–03:39
• Best Content Formats & Repurposing: 03:39–04:39
• Chase’s Posting Frequency & Timing: 05:15–07:08
• First-Hour Engagement Strategy: 07:08–08:21
• Company/Theme Page Strategy: 08:21–11:40
• Execution for Beginners, Any Industry: 11:40–12:34
• Threads & Platform Cross-Publishing: 12:56–17:24
• Social → Email Funnel: 13:50–15:16
• Securing Handles & Being Early: 17:24–18:26
• Chase’s Final Playbook, Analyzing Creators & Engagement Pods: 18:51–21:54
• Conclusion & Wrap: 21:54–22:17

Actionable Takeaways

• Start Now: No, it’s not too late, regardless of your current audience size.
• Be Consistent & Generous: Share helpful content, post 2–3x a day, and support others.
• Theme Pages Work: Start company/theme pages in your industry. Curate, credit, and volume post.
• Repurpose Everything: Squeeze value from every long-form idea.
• Follow the Data: Model after micro-influencers, not just big names. Study outlier posts.
• Build Your Tribe: Get peers to engage, hold each other accountable, and grow together.

Find Chase Dimond:

• LinkedIn: Chase Dimond (No “A” in Dimond)
• Most other handles: “chasedimond”
• Email: chase@chasedimond.com

Final Wisdom:
“Content, consistency, and finding your tribe… It’s the best way for you to stay accountable and get a little bit of action on your content.”
— Chase Dimond, (20:54)