"Google Can Now See Your Instagram 👀 Jay’s SCOOP | Ep. 383" - Detailed Summary

In episode 383 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," hosted by Guru Media Hub and presented by Marigold, host A delves into significant updates on Instagram’s integration with Google Search and the evolving landscape of LinkedIn newsletters. These insights are crucial for marketers aiming to optimize their strategies for enhanced engagement and performance.

1. Instagram’s Full Integration with Google Search

Overview: Host A kicks off the episode by highlighting a pivotal change: Instagram content is now fully searchable via Google. This development means that Instagram posts, including images, reels, and carousels, can appear directly in Google search results without the need for users to log into Instagram.

Key Points:

• Searchability Explained:

  • Quote: “Instagram posts are becoming part of the searchable Internet” ([00:50]).
  • Instagram content is indexed by Google, allowing users to discover posts through standard Google searches.

• Impact on Traffic and Engagement:

  • Quote: “If you’re not optimizing your Instagram post thinking this way, then you are going to be leaving all the traffic on the table” ([02:10]).
  • Optimized posts see a 30% higher engagement rate, as per data from Hootsuite ([02:30]).

• Optimization Strategies:

  • Keyword-Rich Captions:

    • Quote: “You want to be thinking about searchable keywords in that first line of your caption because that is what Google is looking for” ([04:15]).
    • Instead of vague captions like “Sunday Scaries with emojis,” use descriptive phrases such as “Here’s how I manage Sunday Anxiety and reset for the week.”

  • Content Formatting:

    • Utilize listicle formats similar to those on other platforms.
    • Examples include “How to solve this problem in this location” or “Tips for your audience.”

  • Geotagging:

    • Always tag the location, even if it’s a generic area.
    • Quote: “Google favors posts big time in their search that have any kind of geodata and certainly any type of keyword data” ([03:50]).

Conclusion: As Instagram becomes an integral part of the searchable internet, marketers must adopt keyword optimization and geotagging to maximize visibility and engagement from Google searches.

2. Leveraging LinkedIn Newsletters for Marketing Success

Overview: Host A shifts focus to LinkedIn, emphasizing the untapped potential of LinkedIn newsletters. This tool is portrayed as a game-changer for marketers seeking to bypass social media algorithms and directly reach their audience.

Key Points:

• Why Start a LinkedIn Newsletter:

  • Quote: “Starting a LinkedIn newsletter is the biggest no brainer of all time” ([05:10]).
  • Newsletters enable content creators to engage their audience with higher open rates and direct email distribution.

• Engagement and Reach:

  • High Subscription Rates:

    • On average, 20-30% of followers subscribe within the first 30 days of launching a newsletter ([05:45]).

  • Superior Open Rates:

    • Newsletters achieve 30-40% open rates, which is significantly higher than typical social media post engagement ([06:20]).

  • Algorithm Advantage:

    • Quote: “It is the only thing in social media that beats the algorithm” ([07:00]).
    • Every new connection or follower is prompted to subscribe, ensuring continuous growth without relying on algorithm changes.

• New Features and Best Practices:

  • Video Integration:

    • LinkedIn now allows videos to be the primary image in newsletters, enhancing engagement.
    • Quote: “LinkedIn is now allowing you to post a video as the primary image thing on your newsletter” ([08:30]).

  • Strategic Naming:

    • The first two to three words of the newsletter name should serve as a compelling hook.
    • Quote: “The first two words of the name of your newsletter have to be the ultimate hook” ([09:00]).
    • Avoid generic names; instead, opt for specific and enticing titles like “Email Tips” or “Quick Wins.”

Conclusion: LinkedIn newsletters offer a robust platform for marketers to distribute content directly to their audience with high engagement rates. By capitalizing on new features like video integration and strategic naming, marketers can significantly expand their reach and influence on LinkedIn.

3. Strategic Recommendations

Based on the discussions, Host A provides actionable advice for marketers:

• For Instagram:

  • Start optimizing captions with relevant keywords and geotags immediately.
  • Transition from vague captions to descriptive, keyword-rich content to improve searchability and engagement.

• For LinkedIn:

  • Initiate a LinkedIn newsletter to leverage its high subscription and open rates.
  • Utilize video content in newsletters to align with LinkedIn’s emphasis on video engagement.
  • Carefully craft newsletter names to include compelling hooks that attract subscribers.

Final Thoughts: This episode underscores the importance of staying abreast with platform updates and adapting marketing strategies accordingly. By integrating Instagram content with Google Search and harnessing the power of LinkedIn newsletters, marketers can unlock significant growth and engagement opportunities.

Note: The personal anecdotes and non-content sections, such as the discussion about the guys trip, have been omitted to maintain focus on the core marketing insights as per the user’s request.