Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson | Ep. 343"

Release Date: May 28, 2025
Host: Jay Schwedelson
Presented By: Marigold

Episode Overview

In Episode 343 of "Do This, NOT That!" hosted by Jay Schwedelson and presented by Marigold, the focus shifts slightly from pure marketing insights to addressing personal career challenges faced by listeners. The episode features an "Ask Us Anything" segment where Jay tackles both work-related and unconventional questions submitted by the audience.

Segment 1: Navigating Job Dissatisfaction and Career Transition

Listener Question:
Jason from Pittsburgh reaches out with concerns about job dissatisfaction, contemplating quitting due to lack of personal growth and feeling trapped.

Jay’s Insights and Advice:

1. Maintain Current Employment Until a New Opportunity Arises:
   Jay emphasizes the importance of not quitting a current job without securing another position first. He states,

   "[00:XX] Jay Schwedelson: If you have a job, I don't care that you hate your job. Don't quit your job until you have another job."
   Citing a study by the Federal Reserve Bank of New York, Jay shares compelling statistics:

   • Employed individuals receive over three times more job offers per application compared to their unemployed counterparts.
   • Job offers to employed candidates come with a 44% higher wage increase than those extended to unemployed candidates.

2. Conduct a Stealth Outbound Campaign:
   Instead of directly asking potential employers if they're hiring, Jay suggests a subtler approach:

   "[MM:SS] Jay Schwedelson: Send them a note saying, 'I'm thinking about a career pivot, possibly. If you were in my shoes and you really wanted to do X, what would you do?'"
   This strategy fosters dialogue and opens doors for networking without the pressure of directly soliciting job openings.

3. Reevaluate Your Job Expectations:
   Jay advises against fixating on landing a "dream job" immediately.

   "[MM:SS] Jay Schwedelson: Your next job just needs to suck less than the job that you're in now. It needs to be something where you are learning and growing as a person."
   He encourages listeners to consider roles that offer growth opportunities, even if they require stepping back in title or salary.

4. Leverage Brand Recognition:
   Securing a position with a reputable brand can enhance future job prospects regardless of the specific role:

   "[MM:SS] Jay Schwedelson: When you work at a well-known brand, it doesn't even really matter what the job title is. You are so attractive to somebody else because companies value reputable experience."

5. Invest in Skill Development:
   Jay dismisses the overemphasis on educational background, recommending instead the acquisition of relevant skills:

   "[MM:SS] Jay Schwedelson: What matters is what you know and what you need to know. Better yourself through free courses and certifications, then showcase these new skills on LinkedIn and resumes."

6. Utilize Available Resources:
   He highlights the abundance of free educational resources available:

   "[MM:SS] Jay Schwedelson: There are so many free courses out there—TikTok Academy, Canva's Social Media Mastery, Pinterest's media buying certification, and more."

Segment 2: Opinions on Reboots in Entertainment

Listener Question:
Steve from Baltimore inquires about Jay’s stance on reboots, specifically referencing the live-action version of "Lilo and Stitch."

Jay’s Perspectives on Reboots:

1. General Stance - Pro Reboots with Reservations:
   Jay expresses support for reboots that honor their original material while bringing fresh perspectives:

   "[MM:SS] Jay Schwedelson: I'm pro reboots of TV and movies... Ocean's Eleven and Star Trek are examples of successful reboots."

2. Critique of Poorly Executed Reboots:
   He acknowledges that not all reboots meet expectations, citing the reboot of "The Hills" as a negative example:

   "[MM:SS] Jay Schwedelson: The reboot of The Hills on MTV was horrendous... it did not capture the essence of the original show."

3. Upcoming Reboots - Optimistic and Pessimistic Views:

   • Positive Outlook:
     Excitement for the "Fantastic Four" reboot:

     "[MM:SS] Jay Schwedelson: The reboot of Fantastic Four this summer is highly anticipated and has the potential to be the best superhero movie of all time."

   • Skepticism:
     Doubts about the "Jurassic World" reboot featuring Scarlett Johansson:

     "[MM:SS] Jay Schwedelson: The Jurassic World reboot feels repetitive and lacks innovation, making it less appealing despite the cast."

4. Mixed Feelings on Specific Reboots:
   While enthusiastic about certain reboot projects like the "Running Man," Jay remains critical of others, balancing his support with honest assessments:

   "[MM:SS] Jay Schwedelson: I'm interested in the Running Man reboot and might watch it for the action, but not necessarily for comedic elements."

Key Takeaways and Conclusions

• Career Transitions Should Be Strategic: Transitioning jobs requires careful planning, leveraging current employment advantages, and actively seeking networking opportunities without overt job solicitations.

• Skill Enhancement is Crucial: Continuous learning and skill acquisition can significantly improve job prospects, often outweighing traditional educational credentials.

• Reboots Have Potential but Demand Quality: Successful reboots respect the original material while introducing new elements. Poorly executed reboots risk disappointing loyal fans and failing to capture the original's magic.

• Balanced Perspectives Lead to Better Decisions: Whether navigating career changes or evaluating entertainment choices, maintaining a balanced and informed perspective aids in making advantageous decisions.

Notable Quotes

• On Maintaining Employment During Job Search:

  "[MM:SS] Jay Schwedelson: If you have a job, I don't care that you hate your job. Don't quit your job until you have another job."

• On the Value of Brand Recognition:

  "[MM:SS] Jay Schwedelson: When you work at a well-known brand, it doesn't even really matter what the job title is. You are so attractive to somebody else because companies value reputable experience."

• On the Essence of Successful Reboots:

  "[MM:SS] Jay Schwedelson: I'm pro reboots of TV and movies... Ocean's Eleven and Star Trek are examples of successful reboots."

Final Thoughts

Episode 343 of "Do This, NOT That!" provides valuable insights not only into marketing strategies but also delves into personal career development and entertainment preferences. Jay Schwedelson's candid advice and balanced viewpoints offer listeners actionable steps and thoughtful perspectives to enhance both their professional lives and understanding of the media landscape.

For more episodes and marketing insights, subscribe to "Do This, NOT That!" and stay tuned for future discussions with top marketers and industry experts.