Podcast Summary: Do This, NOT That – Episode 379: I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP

Title: Do This, NOT That: Marketing Tips with Jay Schwedelson Presented By Marigold
Host: GURU Media Hub
Episode: I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP | Ep. 379
Release Date: July 18, 2025

Introduction

In Episode 379 of "Do This, NOT That!" presented by Marigold, host Jay Schwedelson dives deep into a transformative tool he's implemented in his business: creating a custom GPT (Generative Pre-trained Transformer). This episode is a blend of actionable marketing insights and personal anecdotes, providing listeners with both professional strategies and relatable stories.

Creating a Custom GPT for Enhanced Productivity

The Genesis of the Custom GPT

Jay begins by sharing his journey toward increased productivity and better content creation through the implementation of a custom GPT. He emphasizes the significant impact this tool has had on his business operations.

Jay (00:01): "I think there's nothing that you're going to do that's kind of a bigger impact on your career or on your business than creating this custom GPT."

Understanding Custom GPT

Jay elucidates the concept of a custom GPT, likening it to having a personalized version of ChatGPT tailored exclusively with his company's content.

Jay (04:30): "Custom GPT is, imagine it's your own version of ChatGPT... it will only search based on the information that you've provided to it."

Implementation Process

He breaks down the straightforward steps to create a custom GPT, reassuring listeners that it's neither technically daunting nor time-consuming.

1. Upgrade to ChatGPT Plus:
   Jay points out the necessity of subscribing to ChatGPT Plus, costing $20, to access the custom GPT feature.

   Jay (15:45): "The best use of your money on the planet right now is to spend $20 and upgrade from regular ChatGPT to ChatGPT Plus."

2. Navigating to GPTs:
   Users can access the GPTs feature from the left-hand side menu in ChatGPT, clicking on "Create" to start the customization process.

3. Uploading Content:
   Jay describes how he uploaded extensive content, including 400 podcast transcripts and hundreds of newsletters, into the custom GPT.

4. Setting Instructions:
   He customizes the GPT's behavior by instructing it to rely solely on the uploaded content and adopt the specific tone of his brand.

   Jay (12:00): "We want you to focus answers leveraging what we uploaded here, and we want you to take on the tone of exactly what we've uploaded here."

Practical Applications and Benefits

Jay shares various applications of his custom GPT, highlighting how it streamlines idea generation and content management.

• Idea Generation:
  "We need 20 new ideas for podcast episodes, 20 new ideas for newsletters... nothing I've ever said before."

• Content Analysis:
  "Across every podcast episode, everything we've uploaded, you give us 50 subject line stats that we've rattled off."

• Repurposing Content:
  "Give us five motivational sayings that we've said that we could turn into social posts."

The primary benefits Jay underscores include saving time, enhancing organization, and improving the quality of shared content.

Jay (22:15): "This custom GPT for me has given me back so much time in my life, has made me so much more organized, made me better at what I'm able to share and communicate and to think about."

Personal Anecdote: The Annual Guys Trip

Transitioning from professional insights, Jay shares a humorous and relatable story about his upcoming annual guys trip to Vegas with his college friends. This segment adds a personal touch to the episode, showcasing Jay's human side.

Jay (28:00): "This is going to Vegas... I've become the biggest lightweight. I was in college, I can crush it. I cannot do it anymore."

Challenges Faced

Jay humorously discusses the challenges of managing varying energy levels within the group, leading to the decision to shorten the trip from three nights to two.

Jay (29:30): "We're all just big nerds. So it's normally three nights. But we cut it down to two nights."

Future Plans and Expectations

He expresses his reluctance to engage in late-night activities, preferring simpler pleasures like finding pizza over visiting clubs, highlighting the generational gap and personal preferences.

Jay (31:10): "The only late night thing there's a real strong possibility of me doing is finding pizza and eating it or eating something."

Conclusion and Call to Action

Jay wraps up the episode by encouraging listeners to implement the custom GPT in their own businesses, promising substantial benefits in productivity and content management. He also seeks feedback on the episode and shares enthusiastic plans about his trip.

Jay (35:50): "Listen, drop a review. Let me know if you made a custom GPT. Let me know if this is the worst episode of all time. Hopefully it's not."

He concludes with reminders to subscribe for more actionable marketing tips and invites listeners to explore virtual marketing events for further learning.

Key Takeaways

1. Custom GPTs are Transformative:
   Tailoring a GPT with your own content can revolutionize content creation, organization, and productivity.

2. Ease of Implementation:
   Creating a custom GPT is straightforward, requiring minimal time and investment.

3. Versatile Applications:
   From idea generation to content analysis, custom GPTs can significantly enhance various aspects of marketing strategies.

4. Personal Balance:
   Balancing professional tools with personal life stories adds relatability and depth to the podcast content.

Notable Quotes

• On the Impact of Custom GPT:

  “There's nothing that you're going to do that's kind of a bigger impact on your career or on your business than creating this custom GPT.”
  — Jay (00:01)

• On Upgrading to ChatGPT Plus:

  “The best use of your money on the planet right now is to spend $20 and upgrade from regular ChatGPT to ChatGPT Plus.”
  — Jay (15:45)

• On Time Savings:

  “This custom GPT for me has given me back so much time in my life, has made me so much more organized...”
  — Jay (22:15)

• On the Guys Trip:

  “I've become the biggest lightweight. I was in college, I can crush it. I cannot do it anymore.”
  — Jay (28:00)

• On Feedback:

  “Let me know if you made a custom GPT. Let me know if this is the worst episode of all time. Hopefully it's not.”
  — Jay (35:50)

Final Thoughts

Episode 379 of "Do This, NOT That!" offers a compelling blend of innovative marketing strategies and authentic personal storytelling. Jay Schwedelson's insights into leveraging AI through custom GPTs provide valuable guidance for marketers seeking to optimize their content creation processes. Simultaneously, his candid sharing of personal experiences fosters a deeper connection with listeners, making this episode both informative and engaging.

Stay Connected:
Subscribe to "Do This, NOT That!" to receive the latest marketing tips and insights each week. For more exclusive content and virtual events featuring top marketers like Daymond John and Martha Stewart, visit guruevents.com.