← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
Life HACK! 🛑 This Feels Awkward…But It Works! 👊 How talking more and typing less can change your career! Ep: 498
00:10:42
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Welcome to do this not that. The podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out. We are back for do this not that. Sometimes the simplest things have the biggest impact on your life and on your career. And I want to talk about using your voice. And I am not talking about when I say use your voice. I'm not telling you to go out there and share your opinion about stuff on social media. No, I'm not talking about that kind of voice. I'm literally talking about your voice. So I'm going to give you specific tactics that I do that have had a radical impact on my business and my career. And they're so easy. So first off, Stanford came out with a study and said, when you speak, okay, you're able to get your thoughts across four times faster than if you type. And Science Daily came out with a study that says when you actually hear someone's voice and what they're saying, okay, you connect with them radically higher amounts because you feel the human tone. And we are moving towards a device free world in the next few years. Open Air is coming out with their device that we're all going to be wearing. That's not going to be us looking at our screens. Meta's got their sunglasses. Apple's working on devices that we don't have to look at our screens, which is great. Screw our screens, okay? But who even cares if we're still looking at our screens? Let me tell you what I'm doing specifically and why it helps me so much. So first off, voice memos instead of texting. So what I do with anybody that I'm doing work with, like, if I'm doing, they're a partner of mine, they're a client of mine. I'll say them, let's be, let's be text Buddies, let's exchange WhatsApp numbers or whatever. And first off, that gives you a whole nother level of connection. And if you're not doing this with people that you're doing a lot of work with, you are failing because this is how we connect. All right? And what I do though is I don't text these people. I voice memo them on my phone in the same text chain. I'll voice memo them. And what I'll do is I'll leave them these voice memos that are about two to three minutes long and I'll get every out everything I want to say, and then they'll voice memo me back when they have time. There are people that I do business with, significant business with, that I have not spoken to live in months. But I am so tight with them. We are so connected. And here's a secret sauce thing that nobody knows about, okay? When you voice memo somebody on text and then you send it to them, if the voice memo disappears and you don't see it anymore, it means the other person heard it. If you go on your text and it's still there, it means they haven't heard it. It's one of the few things on the planet that is a reliable, like read receipt, type things. You actually will know for a fact if the person has heard what you had to say. And I'm telling you, if you're not a voice memo, first person you should try it is a game changer. People make fun of you, but I don't care. The other thing is dictation. Everything you do should be dictated. I mean, I mean, everything that you do should be dictated. You are sleeping on some of these tools that are just amazing. So you have things like Whisper Flow and Otter AI and chatgpt dictation. Whatever you're doing, you should be dictating it and getting all your thoughts out. It is so easy and it saves you so much time. And if you're not using dictation with all the AI tools, you are wasting everything. You're not getting your deep thoughts out. Now, the other area that I think everybody is sleeping on is LinkedIn. All right? I love LinkedIn. I love connecting with people on LinkedIn. But there's something on LinkedIn that people aren't doing. So if you go on LinkedIn, okay, and then you open up a message on your, on your cell phone, you open up the app, okay, you open up a message, whoever you want to message. On the bottom right hand corner, right there is a little microphone. If you hold down that microphone, you can record voice memos to people. They only allow you to do it 60 seconds at a time. So I'll record like two or three and then I'll just. You let go and it sends it to them. I am telling you, if you want to build a relationship with somebody, you voice memo them on LinkedIn. You get out what you want to say. It is so much more powerful than just typing stuff. And, you know, we all are moving so, so fast, right? And we don't have the time. So instead of just writing these, you know, slack novels to people, download something Like a loom. I don't care. I'm not promoting loom or whatever, you know, but one of these things where you could do a little voiceover video and send it to people. We are in the strangest world. We're in the most connected world, but we're totally disconnected, right? Because what do we do? We. Somebody will text us something. We'll give them back an emoji, or we'll give them back a reaction. We'll give them back a reaction. On Slack or teams, we're not actually communicating. We're not actually building relationships. And just by being intentional about using your voice, it will change the relationships you have with your friends, your family, the people you don't want to talk to on the phone, but you want to have that relationship. Voice memo is gold. The same thing on LinkedIn. The same thing within your own company. Why do I get so worked up about this? I don't know. It's just too easy. And I love it. I love it. So you could voice memo me, drop me Voice Memos on LinkedIn. I love it. Or text me or whatever. All right, before we get into the ridiculous portion of this podcast, which is totally ridiculous, I want you know that this podcast is sponsored by Knack. Okay? Knack is awesome. K N A K. Here's the situation now. Yes, Nac, you could use it to design all your emails and landing pages, but it does so much more. And here's the fail by all marketers. You're out there. You have a marketing automation platform that you use, but you're using it for everything. Okay? You're using it to build out your emails and your workflows and do all the reviews of your emails, and it's garbage. It's not working for you. It's like trying to do your full grocery shopping at a gas station. You went there for gas. They happen to have food. You don't do your grocery shopping there. That's why you got to check out Knack. It is the thing, okay? For all of it, for your Design, for your AI, marketing needs. To organize it all, go to knack.comdemo it is incredible. And check it out. Knack.comdemo. all right, let's get into. Since you didn't ask, I don't know what's wrong with me. And it's probably the same reason why I don't call people on the phone. But everybody annoys me. Why does everybody annoy me? I don't know. So me and my wife went out to dinner with this other Couple. And, you know, it was my wife's friends, not mine. I mean, the wife person. And then the ICE had to talk to the husband all night. So the dude, okay, was bragging to me. He was like. I was like, so what? You know, what TV shows you watch or whatever. And they started bragging, I don't watch tv. Like it's a flex that he doesn't watch tv. I'm like, oh, yeah, what's up with that? He goes, no, no, no. I don't even look at it. It's a thing. I don't look at tv. I can't believe you make time for tv. It is not a flex to not watch tv. And if you don't want to watch tv, amazing. Good for you. But it's not a flex. You know what else is not a flex? This happened the other day. I was ordering lunch, my office, and I see somebody, I go, what are you doing for lunch? I'm intermittent fasting. Yeah, it's a big part of my life now. Who cares? Who cares? I don't care. And good. If it makes you healthy, amazing. But these are not flexes, okay? I have a buddy of mine who's not on social media. He doesn't use social media, which is great. I probably shouldn't use social media. I do. What do you want me to tell you? But I would say on a monthly basis, he lets us all know that he's not on social media and we should get off social media. Why are people trying to impose their whatever, I don't care. Nobody cares. And the worst one, the one that I just won't accept is I was out to dinner with somebody else, a relative of mine, and I was asking about work, whatever. I'm like, do you ever get like, does this stress you out? And he literally said to me, I never get stressed. No stress. I have no stress. I was like, really? You don't get stressed about anything related to work? He goes, nope. And he went on a whole rant about how everyone needs to live a stress free life. You know what I think? I think he's full of hot garbage, okay? Everybody gets stressed. If you're a human being, you get stressed. I get stressed when the wind blows in the wrong direction. I don't know. Everybody's got to stop with these flexes, okay? Watch tv, don't intermittent fast. And if you do, don't tell me about it. Use social media and you have stress. That's what I don't know. That's terrible. I sound like a horrible horrible person. Listen, you know what I appreciate if you get anything useful out of these podcasts, which you probably don't, can you leave it a review? It really helps to circulate the algorithm or leave a comment if you use Spotify. Really, really helps circulate this in the algorithm and then go to jschwettleson.com and there's a button that says Partner, I want to work with your company. Why don't you want to work with me? I'm not that annoying. I don't brag about not being on social media. Anyway, go to jschwettison.com check out the button that says Partner. We'll see you at the next one later. Wait. I have two huge things to share with you. First, I have a book coming out Stupider People have Done It. It's coming out the first week of June and all net author proceeds are going to the V Foundation for Cancer Research. This book might be terrible, but who cares? When you buy this thing on Amazon or anywhere else, you are going to be helping to cancel Kick Cancer's butt. Let's do that together. The second thing is you can go to jschweddelson.com on the upper right hand corner there's a thing that says Partner. My agency wants to help you. If you're a business marketer, consumer marketer doesn't make a difference. I want to help you drive net new sales, registrations, growth, change the design, all the stuff that you are doing, hit me up there. Also, if you want to do brand collabs, I want to know about your brand. I want to help help you amplify that message. Go to jschweddelson.com Click on partner, let's do stuff together. And the last thing is leave this show a review if it wasn't the absolute worst podcast you've ever heard and you're awesome for being here later.