Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson"

Episode: NEW ChatGPT Game-Changing Tips! 😳 Ask Us ANYTHING
Host: Jay Schwedelson
Release Date: August 13, 2025

Introduction

In this engaging episode of "Do This, NOT That!" presented by Marigold, host Jay Schwedelson dives into listener questions, offering actionable marketing insights and entertaining anecdotes. The episode primarily focuses on leveraging the latest advancements in AI, specifically ChatGPT 5, to enhance marketing strategies, and explores a recent viral incident involving Celsius energy drinks.

Segment 1: Managing AI Overwhelm in Marketing

Listener Question:
Ben from New Orleans asks, "Keeping up with AI stresses me out. How do other people do it?"
(Timestamp: [00:00:XX])

Jay's Response:
Jay acknowledges the rapid evolution of AI tools and the common feeling of being overwhelmed among marketers. He emphasizes that the notion of AI "experts" is often overstated, reassuring listeners that it's okay not to master every new tool immediately.

Key Insights:

1. Recent Updates to ChatGPT:

   • Upgrade to ChatGPT 5: Jay highlights the significant upgrade from ChatGPT 4 to ChatGPT 5, now available even in the free version. This update allows users to perform tasks such as:
     • Website Analysis: "You could say, 'Analyze my competitor's website and tell me all the industries they're in, their pricing,' and ChatGPT will compile that information for you." (Timestamp: [00:03:15])
     • Social Media Insights: "Ask it to look into the most popular marketing posts on Reddit and see what's gaining traction." (Timestamp: [00:03:30])

2. Actionable Advice for Marketers:

   • Utilize Free AI Tools: Jay encourages marketers to explore the new capabilities of ChatGPT 5 without the pressure of needing an expert's knowledge.
   • Prompt Engineering: He suggests a practical exercise:
     • Example Prompt: "Give me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT5 capabilities on the free version, which weren't possible with ChatGPT4."
     • Outcome: This prompt helps marketers uncover new strategies and understand the practical applications of the latest AI advancements. (Timestamp: [00:04:50])

3. Overcoming Imposter Syndrome:

   • Jay advises listeners to trust their ability to learn and adapt: "Nobody knows what they're talking about. Stop having imposter syndrome. Stop avoiding AI." (Timestamp: [00:04:10])
   • Empowerment Through Curiosity: By directly interacting with AI tools, marketers can discover functionalities that align with their needs without feeling pressured to be experts.

Conclusion of Segment:
Jay reassures marketers that embracing AI tools like ChatGPT 5 can significantly enhance their marketing efforts without overwhelming them, provided they take a proactive and curious approach.

Segment 2: The Celsius Energy Drink Recall – A Case Study in Crisis Management

Listener Question:
Brenda from St. Louis inquires, "Jay, you've talked about drinking Celsius energy drinks. Did you see what happened with the recall last week?"
(Timestamp: [00:08:00])

Jay's Response:
Jay recounts the bizarre incident where Celsius energy drinks were mistakenly filled with High Noon hard seltzer vodka, leading to a significant recall. Here's a breakdown of the event and Celsius's adept handling of the crisis:

1. The Incident:

   • Mix-Up Details: "Two big production lots of High Noon vodka seltzer were accidentally bottled into Celsius cans, specifically the Astro Vibe (blue Celsius)." (Timestamp: [00:08:45])
   • Consumer Impact: Consumers unknowingly drank vodka-infused energy drinks, posing potential health risks.

2. Celsius's Response:

   • Immediate Action: Both High Noon and Celsius issued recalls to mitigate the issue.
   • Effective Use of Social Media: Instead of panicking, Celsius embraced the situation with humor and transparency.
     • Viral Marketing: "They went on social media and doubled down, making a fun about everything that happened, which went viral and garnered massive free media attention." (Timestamp: [00:10:20])
     • Brand Image Enhancement: By handling the crisis with wit and openness, Celsius not only managed the fallout effectively but also strengthened its brand presence online.

3. Marketing Takeaways:

   • Transparency is Key: Openly addressing mistakes fosters trust and can turn a potential PR disaster into an opportunity.
   • Humor and Relatability: Using humor in crisis communication can humanize a brand and make the incident more shareable.
   • Leveraging Virality: Effective social media strategies can amplify positive narratives even in challenging situations.

Conclusion of Segment:
Jay commends Celsius for their exemplary crisis management, highlighting the importance of swift, honest, and creative responses in maintaining and even enhancing brand reputation during unforeseen events.

Closing Thoughts

Throughout the episode, Jay Schwedelson underscores the significance of staying adaptable in a rapidly changing marketing landscape influenced by AI advancements. By addressing listener questions with practical advice and real-world examples, he provides valuable insights for marketers aiming to navigate challenges and seize new opportunities.

Notable Quotes:

• On AI Overwhelm: "Nobody knows what they're talking about. Anybody that calls themselves an AI expert is an actual loser. An actual loser because no one's an expert in anything at all." (Timestamp: [00:04:00])

• On ChatGPT 5 Capabilities: "Give me 25 innovative, never-before-possible marketing tactics that only became doable with ChatGPT5 capabilities on the free version that you couldn't do on ChatGPT4." (Timestamp: [00:04:45])

• On Crisis Management: "When stuff like that happens and you double down on it, I think it's so cool." (Timestamp: [00:09:30])

Final Takeaways

• Embrace New AI Tools: Leverage the latest AI advancements like ChatGPT 5 to uncover innovative marketing strategies without the need for expert knowledge.

• Effective Crisis Communication: Transparent and humorous handling of unexpected issues can turn potential setbacks into opportunities for positive brand reinforcement.

• Continuous Learning: Stay curious and proactive in exploring new technologies and methodologies to keep your marketing efforts ahead of the curve.

By integrating these insights, marketers can enhance their strategies, manage challenges adeptly, and maintain a competitive edge in the dynamic world of marketing.