Podcast Summary: "Do This, NOT That: Marketing Tips with Jay Schwedelson" – Episode 352
Host: Jay Schwedelson
Presented By: Marigold
Release Date: June 10, 2025
Episode Title: NEW! What LinkedIn Content WORKS? Apple Mail App Fail and Love Island? What’s Up THIS WEEK
1. Introduction to the Week's Topics
In this episode, Jay Schwedelson dives into a mix of marketing insights and current events impacting the business and marketing landscape. The discussion covers LinkedIn's latest analytics feature, Apple's problematic mail app updates, popular culture phenomena like "Love Island USA," new product launches from McDonald's, high-profile celebrity collaborations, and the significance of collaborations in business.
2. LinkedIn's New Analytics Feature
Timestamp: [00:02] – [10:00]
Jay begins by highlighting LinkedIn's recent rollout of a new analytics feature available to all personal page users, regardless of their subscription status. This feature allows users to view detailed analytics for each post, including:
- New Followers Generated: Track how many new followers each post attracts.
- Profile Visits: Monitor the number of profile views stemming from specific posts.
Key Insights:
- Data-Driven Content Strategy: Understanding which types of content drive follower growth is crucial for optimizing LinkedIn strategies.
- World Data Research Findings: An analysis of 3,000 posts from 40 accounts over six months revealed the most effective content types in generating followers per 1,000 impressions.
Top-Performing Content Types:
- Carousel Posts with Swipeable Tactics: Engaging formats like "five quick tips" that users can swipe through consistently generate high engagement and follower growth.
- PDF Cheat Sheets or Templates: Downloadable content that provides value and encourages users to save and share.
- Under 90-Second Videos: Brief, tactic-driven videos that offer useful insights without being overly promotional.
- Selfie-Style Posts with Insights: Personal posts that share meaningful insights rather than superficial updates.
Low-Performing Content Types:
- Memes: Despite high engagement rates, memes only translate to 1-5 new followers per 1,000 impressions.
- Link-Out Posts: Posts directing users to external sites perform similarly poorly, likely due to the call-to-action pulling users away from the LinkedIn platform.
- Generic Company Promo Images: Boring promotional images for company pages also see minimal follower growth.
Notable Quote:
“Carousels, the quick tip videos, the downloadable information, that's where it's at.” – Jay Schwedelson [04:30]
Strategic Takeaway: While certain content types like memes may have lower follower conversion rates, their high impression counts can still make them valuable for visibility. Jay emphasizes the importance of balancing different content types and leveraging analytics to inform posting strategies.
3. Apple Mail App Updates and Issues
Timestamp: [10:00] – [15:00]
Jay shifts focus to technology, discussing Apple's recent updates to its Mail app with the release of iOS 18 and the subsequent problematic update to iOS 18.5.
Key Points:
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iOS 18 Mail App Adoption: Engadget reported a 68% adoption rate among iPhone users for the new Mail app features introduced in iOS 18. However, this statistic is nuanced as it doesn't necessarily reflect full utilization of all new functionalities.
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Issues with iOS 18.5: Following the update, many users, including Jay, have experienced significant problems such as:
- White Screens and Blank Inboxes
- Delayed Syncs
Notable Quote:
“If you're having issues with your mail app, it's not just you. People everywhere been reporting white screen and blank inboxes and delayed syncs.” – Jay Schwedelson [12:45]
Impact on Users: These technical difficulties highlight the challenges Apple faces in rolling out updates that are both innovative and reliable. For marketers relying on email communication, such issues can disrupt workflows and communication strategies.
Strategic Takeaway: Staying informed about software updates and potential issues is essential for maintaining effective email marketing practices. Contingency plans should be in place to address communication disruptions caused by such technical glitches.
4. "Love Island USA" Season Seven
Timestamp: [15:00] – [17:00]
Jay touches upon the return of "Love Island USA" for its seventh season, expressing mixed feelings about the show's release strategy.
Key Points:
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Content Volume: The show releases six episodes per week, which Jay finds overwhelming and difficult to keep up with.
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Engagement Challenge: The high volume of content mirrors the fast-paced nature of marketing, where keeping up with trends and releases can be demanding.
Notable Quote:
“It’s almost like this podcast. You can’t listen to it all. You can’t watch it all. It’s too much content.” – Jay Schwedelson [16:30]
Strategic Takeaway: The discussion draws a parallel between high-volume content releases in entertainment and marketing, underscoring the importance of managing content consumption and engagement effectively.
5. McDonald's Launches Hershey's S'Mores McFlurry
Timestamp: [17:00] – [21:00]
Jay reviews McDonald's latest product launch: the Hershey's S'Mores McFlurry.
Key Points:
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Product Appeal: The collaboration combines the beloved S'Mores treat with McDonald's McFlurry, appealing to sweet enthusiasts.
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Operational Challenges: Delivery issues are a concern as preparing the McFlurry takes longer, causing delays at drive-thrus and in-store service.
Notable Quote:
“They need to figure out how to make this Hershey's McFlurry faster. Else I'm not going to get involved with it.” – Jay Schwedelson [19:45]
Strategic Takeaway: Product launches must consider not only consumer appeal but also operational efficiency to ensure customer satisfaction and repeat business.
6. Britney Spears and Balenciaga Collaboration
Timestamp: [21:00] – [25:00]
Jay discusses Britney Spears' new collaboration with Balenciaga, highlighting both the positive and questionable aspects.
Key Points:
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Positive Aspect: Jay expresses happiness over Britney's active involvement in high-profile collaborations, signaling her well-being and ongoing relevance in the industry.
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Product Pricing Critique: Despite the excitement, Jay criticizes the high prices of the merchandise:
- T-Shirt: $800
- Baseball Hat: $1,200
Notable Quote:
“I know you care. I was very happy to see something, but then I got very sad.” – Jay Schwedelson [23:15]
Strategic Takeaway: High-profile collaborations can boost visibility and brand association, but pricing strategies must align with market expectations and consumer willingness to pay to avoid alienating potential customers.
7. Captain Morgan and Megan Thee Stallion Collaboration
Timestamp: [25:00] – [29:00]
Jay moves on to another celebrity collaboration between Captain Morgan and Megan Thee Stallion, introducing a "Glow in the Dark" limited edition spiced rum bottle.
Key Points:
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Unique Product Offering: The limited edition spiced rum bottle designed to glow in the dark adds a novel twist to traditional packaging.
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Relevance to Business: Jay relates this to his own experiences with collaborations in his business, emphasizing the universal applicability of partnerships.
Notable Quote:
“If you haven't explored these collabs and you don't need, like, formal partnerships it's not hard.” – Jay Schwedelson [27:30]
Strategic Takeaway: Collaborations can drive engagement and introduce brands to new audiences. They are accessible to businesses of all sizes and industries, offering a flexible strategy to enhance marketing efforts without the need for formal partnerships.
8. The Power of Collaborations in Business
Timestamp: [29:00] – [35:00]
Jay underscores the importance of collaborations in business, sharing his personal experiences and encouraging listeners to adopt similar strategies.
Key Points:
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Enhanced Engagement: Collaborations naturally generate higher engagement by pooling audiences and leveraging diverse strengths.
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Accessible to All Industries: Regardless of the industry—consumer brands, B2B services, or niche markets—collaborations can be tailored to fit various business models.
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Examples from Jay's Business:
- Joint Newsletters: Sharing content between partners to provide mutual value.
- Social Media Collaborations: Co-creating content to reach broader audiences.
- Podcast Partnerships: Featuring guests or co-hosting episodes to diversify content.
Notable Quote:
“If you haven’t done this, I. I don’t care if you’re a consumer brand, a boring business brand… collabs, they generate so much engagement.” – Jay Schwedelson [32:10]
Strategic Takeaway: Embracing collaborations can unlock new opportunities, drive engagement, and foster innovation within marketing strategies. Businesses should actively seek and implement collaborative efforts to maximize their reach and effectiveness.
9. Conclusion and Final Thoughts
Jay wraps up the episode by affirming the value of exploring diverse marketing strategies and staying adaptable in a rapidly changing landscape. He encourages listeners to leverage the insights discussed, particularly the new LinkedIn analytics and the power of collaborations, to enhance their marketing efforts.
Final Notable Quote:
“You did it. You made it to the end. Nice, but the party’s not over.” – Jay Schwedelson [34:50]
Closing Strategic Takeaway: Continual learning and adaptation are key to marketing success. By staying informed about platform updates, product launches, and leveraging collaborations, marketers can maintain a competitive edge and achieve remarkable results.
Overall Summary:
In Episode 352 of "Do This, NOT That: Marketing Tips with Jay Schwedelson," host Jay Schwedelson provides a comprehensive overview of current trends and practical marketing strategies. From LinkedIn's enhanced analytics to the intricacies of celebrity collaborations, Jay emphasizes the importance of data-driven decision-making and innovative partnerships. The episode serves as a valuable resource for marketers seeking actionable insights to elevate their campaigns and navigate the complex marketing landscape effectively.