← Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson
SPECIAL SERIES ==> “12 Minute Demo” Trick That Works 🤯 <== | BATHROOM Break #90 COLLAB: The Marketing Millennials + Do This, Not That
00:09:53
Loading summary
Transcript23 lines
- [00:00]
A
Foreign.
- [00:08]
B
Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.
- [00:19]
A
This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing top. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the Bathroom Break. I'm here with Daniel Murray, the marketing millennial. I'm Jay Schwedelson from Do this, not that. And Daniel, I got a question. You know you are in babyland, right? You got your first kid. That's awesome. And I was just on flights recently with kids all around me. What is your take? Are you someone that's going to be flying with your newborn or are you waiting till they're like 12?
- [01:05]
B
I am going to go on my first flight this month and I'm extremely nervous for it because you have to pack 10x to go out the house for a baby now. 10 morex to go on a flight. But I saw a parent do this thing where they make little goodie bags for the people around them and say, sorry, this is my kid's first flight. So I'm going to. I'm going to do that with, like, earplugs. So I'm going to, like, give it to, like, everybody around me with little goodie bags with, like, little chocolates and stuff. So I'm going to make like.
- [01:40]
A
Oh, yeah, yeah. Oh, that's. That's actually amazing. And I'm glad you. I'm glad you're aware of how annoying it is. I mean, not to be, whatever, but when I get on a plane and there is either a baby behind me or near me, I'm pissed. Is that bad? Does that make me a horrible person?
- [01:57]
B
No. That's why I'm self aware that I'm extremely nervous. That's why I'm also self aware that, like, that parent who has a screwy baby is probably like, oh, my goodness, can I get off this flight right now? Like, they probably.
- [02:11]
A
By the way, I'm gonna give you one tip. I was lit. This just happened on a flight. I was sitting. Baby was in baby and mom seat next to me. The baby went to the bathroom. Okay, how did I know that? Because it Became very obvious to me in what I was smelling. All right.
- [02:30]
B
Yeah.
- [02:30]
A
And the mom waited way too long to deal with this situation. So I'm just telling you, deal with that.
- [02:38]
B
Oh, thank you. Thanks for the advice. I definitely want to just like, I need all the tips in the world. Like, this is the deal with a diaper. Right. When it comes to.
- [02:49]
A
This is. Well, it is the bathroom break. All right, let's get into it. We've wasted a lot of time just now. Listen, this time of year, end of January, start of February, there is something that you should be doing with your marketing. Whether you're a business, consumer or nonprofit, that is incredibly important. Helps you in conversions. And if you don't do it, you're screwed. And what that is is nobody right now has time for anything. Whether they realize it or not, they feel pressed for time. I'll give you the first example I'm talking about. And there's a million different ways you can incorporate this in your marketing. Let's say you use webinar, okay. To drive demand or pipeline or whatever. You cannot just go with, oh, our webinars are normally 45 minutes. They're normally 60 minutes. Let's do that. Nobody on earth, whether they realize or not, wants to sign up for a webinar that's 45 minutes, 60 minutes. It's too much time. So what we actually see is webinars that are at 30 minutes do incredibly well. And if you really want to do something that's going to stand out, do a 22 minute webinar. Why is 22 minutes gold if you've never tried it? Number one, it stands out. It's like what a 22 minute webinar. But the other thing is people put a 30 minute block on their calendar and it actually gives them eight minutes to themselves. So this time of year, these shorter windows, a little bit of creativity with time does really, really well. So, Daniel, how else do you think about that?
- [04:06]
B
Well, I think if you, if you're going to, let's go into a B2B example and you have a calendar booking system on your website or you have a calendar booking system, stop, reduce those times. And also I think what I was going to say, what you said is make sometimes when you're doing outreach or in your, in your copy, say, hey, this is a 9 minute, like a 9 minute kickoff call or a 12 minute demo or. And put that on their calendar. Because specifics always stand out in marketing. And 30 just seems like I'm going to waste more time. But if you say a specific number, it triggers something in their brain that they're actually serious that they're going to do 12 minutes. When you say like 30 or 15, it just feels like a cop out. But if you say 2212, it feels like you actually seriously going to take their time seriously. So do it for your demo requests on your website. Do it for booking a demo on forms. That's another place to add. Add this.
- [05:12]
A
Yeah. And you know, on the consumer side as well, it's the same thing again. Nobody's walking around saying I don't want to commit to this much time. But it's how they feel inside. That's how I feel. I feel overwhelmed because I was lazy over the holidays. So with your consumer marketing, if you do things like, you know, you promote things as the 60 second morning reset, the one minute skin routine. Right. The 90 second desk reset, where it's like, okay, I can invest 90 seconds into this thing and then in your overall copy, whatever you're marking B2B B2C, whatever. Believe it or not, as cheesy as it sounds, this period of time, this end of January, beginning of February, TLDR those letters and we, I think most of us know what they mean. Too long, didn't read right. A lot of us now know that we see that TLDR after that we're going to get the instant. What is this about? You want to use TLDR in your subject line, the start of your subject line on your landing page, right in the headline above the fold in your social media post. TLDR this time of year will increase your conversions, your engagement big time.
- [06:17]
B
There's another thing that I would do too and this is like not something you put on your website and stuff but we've talked about it in the past but I'm going to bring it up especially because it's great for this time is adding read time to your pre headers or your subject lines for your when you're sending emails. So say 3 minute read time, 12 minute read time. Or if you have that functionality on your website where you can put on any of your pieces of content, this is only a two minute read. This is a three minute read. Or when you're pitching a piece of content to someone, say like in your email you say oh this is download, it's only a two minute read. Make sure you optimize for those things during this time because those are important. Just even saying that I've tested a lot increases your open rates. It makes people who feel that this is going to be a long email. Know how much time they're going to invest in this email? Because they can even save it for later because they know how much time they're going to invest in that piece of content.
- [07:17]
A
Yeah. That's a trick I learned from. From you and Ari. And it works so well. Everybody out there, if you haven't tested adding that two men read to stuff, I am telling you, that is the most useful thing that we said, and I didn't say it. Of course. All right, before we wrap up here, Daniel, I want to notice I'm with your baby and all. Your baby starts crying a lot. All right. Are you, like, really good at getting your baby to calm down, or are you, like, you hand off the baby to Ari, be like, okay, this ain't my jam. I stink at this. Like, how good are you at calm? Like, when you're on that plane, are you gonna be able to calm the situation down?
- [07:50]
B
It's the opposite. Ari hands it. Hands him off to me.
- [07:54]
A
Wow.
- [07:56]
B
We have anybody who ever has a baby, there's an app called Huckleberry, and you're. You're. You've had a baby way too long ago because you didn't have apps when you had a baby. But it basically tells you, like, when he last ate and when he lasts. When he's like, sweet spot to, like, fall asleep. So usually when he's crying, I. Based on the app, I know, like, he's either hungry, tired, or he needs to like any of. He's not one of those. He's probably needs to, like, poop. So, like, those are the three things. I look at him all the time. So I just diagnosed that the cry means, like, one of those three things. And it usually is one of those things that you have feed him, put him to a nap, or go look at. Change his diaper. So it's a pretty good app. If anybody wants to. That's my tip of the day. Get Huckleberry. If you're a new parent, can I.
- [08:43]
A
Use that for myself? Because I feel like for myself, I either want to take a nap, take a poop.
- [08:47]
B
I know. I wish I had sweet spots for us. I need sweet spots. But, yeah, it's a great app.
- [08:55]
A
Look at that. We're not sponsored by them. But listen, considering the fact this is the bathroom break, we just crushed it. Talking about the bathroom a lot. So this is probably our best episode we've ever done. Done or the worst. That's it. All right, we'll see you at the next one. Go follow Daniel. Later. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.
- [09:29]
B
Back from my bathroom break. This is Daniel. Go follow the market. Millennial this podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a a shout on LinkedIn and tell us what you want to hear.
- [09:51]
A
Peace out. Later.