Podcast Summary: SPECIAL SERIES: 🔮2025 MARKETING PREDICTIONS!🔮 | BATHROOM Break #33 (COLLAB: The Marketing Millennials + Do This, Not That)
Released on: December 16, 2024
Hosts: Jay Schwedelson (Do This, Not That) and Daniel Murray (Marketing Millennials)
Presented By: Marigold

Introduction

In this special episode of "Do This, NOT That," presented by Marigold, host Jay Schwedelson collaborates with Daniel Murray from the Marketing Millennials to discuss pivotal marketing predictions for the year 2025. Titled "🔮2025 MARKETING PREDICTIONS!🔮 | BATHROOM Break #33," the episode blends insightful marketing strategies with a lighthearted "Bathroom Break" theme, aiming to deliver valuable content in concise segments.

Personal Insights and Resolutions

The episode kicks off with a brief exchange between Jay and Daniel about their New Year's resolutions, setting a relatable tone for listeners.

• Jay (00:19): Shares his intention to resume lifting weights after focusing heavily on tennis, highlighting the importance of establishing new habits:
  “I'm starting lifting next week. I'm gonna start to try like two to three days a week. I know it's a lame habit, but I need to start it.”

• Daniel (01:32): Mentions his goal to eat less in hopes of losing a few pounds, acknowledging the challenges posed by the holiday season:
  “I'm going to try to eat less food and lose a few pounds. It won't work, especially over the holidays, but I'm going to give it a whirl.”

Key Marketing Predictions for 2025

1. Rise of Edutainment Content in B2B Marketing

Daniel predicts a significant shift in B2B marketing strategies with the emergence of edutainment content replacing traditional white papers and guides.

• Daniel (02:06):
  “Edutainment content is going to replace white papers and guides. People want serialized, short-form, educational but fun content. You'll see more brands in the B2B space adopting this approach, especially on LinkedIn.”

This trend emphasizes the demand for engaging, informative content that captures the audience's attention while providing value.

2. Surge in Niche Media and Podcasting

Jay forecasts an explosive growth in niche media, particularly podcasting, as a vital tool for brands and individuals alike.

• Jay (02:42):
  “Podcasting is going to explode because there's not enough content for the amount of people trying to consume it. 2025 is the year you should start a podcast.”

He underscores the untapped potential in the podcasting sphere, noting that despite millions of existing podcasts, many become inactive after their initial episodes. This gap presents an opportunity for new entrants to capture engaged audiences.

3. Intimate and Small-Scale Events as a Core Strategy

Daniel highlights the shifting preference towards smaller, more intimate events over large-scale gatherings.

• Daniel (03:39):
  “People don't see as much value in big events. The real value is in connecting with small, like-minded groups. Brands will double down on smaller virtual and targeted events.”

This approach fosters deeper connections and more meaningful interactions among participants, enhancing networking and learning opportunities.

4. Crowdsourced Content as a Key Engagement Tool

Jay identifies crowdsourcing content as a burgeoning trend in content marketing, enabling brands to engage their audience actively.

• Jay (04:27):
  “Crowdsourced content is inexpensive and easy. Engage your network to contribute ideas, trends, or feedback, and distribute that content widely. It's a great way to understand what everyone else is thinking.”

By leveraging the collective input of their audience, brands can create more relevant and authentic content that resonates with their target market.

5. Emphasis on Creative Marketing in the Age of AI

Daniel emphasizes the increasing importance of creativity in marketing, especially as AI becomes adept at handling targeting and analytics.

• Daniel (05:19):
  “With AI handling targeting, creativity will distinguish the most successful marketers. Creative ideas and exceptional content production will be more valuable than ever.”

This shift suggests that marketers who prioritize innovative and creative strategies will stand out in a competitive landscape dominated by automated processes.

Trend Spotlight: Pickles in 2025

In a lighter segment, Jay references Pinterest's "Pinterest Predicts," which boasts an 80% accuracy rate in trend forecasting. One of their latest predictions is the burgeoning popularity of pickles in 2025.

• Jay (06:57):
  “According to Pinterest Predicts, pickles are going to be huge in 2025—pickle margaritas, pickled guacamole, and more.”

Daniel connects this trend to the growing popularity of pickleball, suggesting a cultural crossover that boosts pickle consumption.

• Daniel (07:34):
  “People are eating more pickles now that pickleball is becoming bigger. Pickles help with cramping, which is beneficial for players.”

The hosts speculate on the potential integration of pickles into various food and beverage offerings, hinting at creative marketing opportunities to capitalize on this trend.

Conclusion

The episode concludes with a playful exchange about the discussed pickle trend and a reminder for listeners to engage with their respective podcasts. Jay and Daniel reinforce the value of their collaborative insights, encouraging marketers to adopt these predictions to stay ahead in 2025.

• Jay (08:19):
  “Check out my podcast, Do This, Not That, for marketers. Each week we share quick tips to improve your marketing.”

• Daniel (08:25):
  “Follow the Marketing Millennials podcast and tune into this series for more marketing tips.”

Notable Quotes

• Daniel on Edutainment Content:
  “Edutainment content is going to replace white papers and guides. People want serialized, short-form, educational but fun content.” [02:06]

• Jay on Podcasting Surge:
  “Podcasting is going to explode because there's not enough content for the amount of people trying to consume it. 2025 is the year you should start a podcast.” [02:42]

• Daniel on Creative Marketing:
  “With AI handling targeting, creativity will distinguish the most successful marketers.” [05:19]

• Jay on Pickle Trends:
  “According to Pinterest Predicts, pickles are going to be huge in 2025—pickle margaritas, pickled guacamole, and more.” [06:57]

Final Thoughts

This episode of "Do This, NOT That" provides a comprehensive overview of anticipated marketing trends for 2025, blending strategic insights with engaging dialogue. From the rise of edutainment content and niche podcasting to the critical role of creativity in an AI-driven landscape, Jay and Daniel offer actionable predictions to help marketers navigate the evolving landscape. Additionally, the lighthearted discussion on pickle trends adds a unique and memorable touch, showcasing the hosts' ability to blend serious marketing discourse with relatable, everyday topics.

Sponsor:
A massive thank you to Marigold, the relationship marketing platform that helps businesses acquire new customers and turn them into superfans with top-tier loyalty solutions. Trusted by brands like American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University. Explore Marigold today to grow your business!